29. Bill Urschel – the captain of Ad:ECN, the first exchange
Paleo AdTech
DECEMBER 10, 2023
Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. But joy came in the morning: one of ExperClick’s sales execs recommended a clean-cut young man name named Jeff Green who was buying media at a small L.A.-based
Let's personalize your content