What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?
Clearcode
FEBRUARY 25, 2022
The broadcaster sends a message to the app announcing that an ad placement opportunity is near. The app confirms that the terminal can safely replace ads. The app asks the ad-decisioning server (e.g. ad server) for an ad that could be played. The app preloads the ad. Popular Ad Formats.
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