article thumbnail

Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier

Digiday

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. And then the full suite of targeting in July.” household-level IDs, she added. That’s the beauty of having everything on the same ad server.”

article thumbnail

20 Best Video Ad Networks for Publishers

Brid.tv

However, the most important features that a quality video ad network must have are the following: Multiple Targeting Options — A platform with several targeting options like geo-targeting, behavioral , and contextual targeting, will ensure that the ads served on your website are of interest to your audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top 9 Best Native Advertising platforms you must know about!

Lemonads

AdNow Ad Examples AdNow Ad Example #1 AdNow Ad Example #2 AdNow Ad Example #3 AdNow Pros for Advertisers The support system is helpful and faster Non-English sites also get approved Works well with all the platforms Their exclusive database of IP ranges from 500+ carries in 100+ countries is crucial for your success.

article thumbnail

Why Traditional Publishers are Shifting Their Ad Strategy

Kevel

Behavioral targeting : Build targetable user segments based on past user behavior, such as “people who read tech-related articles.”. Frequency capping : Add this feature so the same ads aren’t promoted over and over to the same person. Local products could be targeted just to local people.

article thumbnail

What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

Clearcode

The broadcaster sends a message to the app announcing that an ad placement opportunity is near. The app confirms that the terminal can safely replace ads. The app asks the ad-decisioning server (e.g. ad server) for an ad that could be played. The app preloads the ad. Popular Ad Formats.

article thumbnail

12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed)

Brid.tv

month) — Instream ads, VAST/VPAID compatibility, ad analytics, access to Brid.TV month) — Everything in Essential + outstream ads, ad scheduling, Prebid with analytics, SpotX integration, ad geo-targeting, advanced encoding, adaptive HLS streaming, AI content matching, full player customization, player analytics, and more.

article thumbnail

Modern Programmatic Monetization Strategies

Adtelligent

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. Preferred deal.