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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Only Ad.com was better at this kind of tactic, says Dave.

Ad Server 52
Ad Server Retargeting Ad network Ad Tech 52
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30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

Ad Server 52
Ad Server Retargeting Ad network Ad Tech 52
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