Adweek
JUNE 4, 2025
Ads for blue-chip brands like Verizon, Starbucks, and Instacart are being served on an app full of suggestive content via popular exchanges operated by Meta, Amazon, Epsilon and AppLovin.
illumin
JUNE 6, 2025
As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. Brands are scaling back on Pride initiatives This year, LGBTQ+ creators are experiencing a significant decline in brand partnerships and sponsorships during Pride Month, traditionally a peak period for such collaborations.
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Adweek
JUNE 2, 2025
Sources confirm layoffs took place across Disney Entertainment in TV, film, and financial operations.
Seth Godin
JUNE 4, 2025
Brad Feld has been contributing to and leading the tech community for more than thirty years. His books have always been inspiring and useful, but his new book takes it to a higher level. Adam Becker has written two books that I recently devoured. The first is philosophy, history and political drama, all woven together to explain, perhaps for the first time most people will truly understand, how quantum mechanics works (and doesn’t).
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digiday
JUNE 3, 2025
IAB Tech Lab has used its annual summit to announce two major initiatives aimed at modernizing digital advertising infrastructure and content governance, as well as addressing some of the fundamental challenges that generative AI and LLMs pose to content monetization. The two-part announcement details two key initiatives with the LLM Content Ingest API Initiative, addressing publishers concerns prompted by AI agents and large language models, as well as AI-driven search summaries that reduce pub
Exchange Wire
JUNE 2, 2025
In todays Digest: Business Insider cuts 21% of its workforce amid shift to AI and live events, Discord trials Orbs to incentivise ad engagement, and Apple faces fresh DMA penalties as EU sets compliance deadline. Business Insider cuts 21% of workforce [.] The post Digest: Business Insider Cuts 21% of Workforce; Discord Trials Orbs to Incentivise Ad Engagement appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPushup
JUNE 2, 2025
Malvertising is a kind of Cyberattack that can cause serious damage to your website. Publishers need to be aware of malicious advertising, as it can be spread through advertisements, exploit users and compromise the website’s authority. With the worldwide financial impact of cybercrime expected to reach more than $10.5 trillion by 2025, publishers are expected [.
Martech
JUNE 3, 2025
Marketing often walks a fine line between persuasion and manipulation. Some critics even say it’s all manipulation, no persuasion! I’ve always championed ethical strategies and tactics that use decision-making psychology to help customers decide. That’s effective persuasion. But today, I see marketers using aggressive tactics masquerading as conversion-focused copy.
Marketing Dive
JUNE 5, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Adweek
JUNE 2, 2025
Small and midsized businesses often lack dedicated budgeting infrastructure for advertising.
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More About Advertising
JUNE 2, 2025
The future of contextual advertising isnt arriving on a slow drip but rather barreling toward us like a freight train. Picture yourself watching a sports drama. One minute the coach is firing up the team with an uplifting speech; the next minute fists fly in a bench-clearing brawl. Old ad systems treat both scenes as … The post Amazon Prime Videos Yash Chaturvedi: how AI is revolutionising advertising now first appeared on More About Advertising.
Playwire
JUNE 6, 2025
Key Points AI-Powered Creator Marketplaces Go Beyond Discovery These platforms use machine learning, natural language processing, and behavioral analysis to match brands with creators based on values, content, and audience intent—not just follower counts or demographics. Mid-Tier Creators Deliver Superior ROI Creators with 1,000–50,000 followers often produce 3–5X more engagement and greater authenticity, making them ideal for scalable campaigns.
Martech
JUNE 2, 2025
Survey today’s consumers, and you’re likely to find split opinions regarding the applications and prominence of AI. Many herald AI technology for its efficiencies and innovation, while others raise concerns about job displacement and the erosion of human creativity. Many others hold a more nuanced view: AI can be a powerful tool for specific purposes (like automating repetitive tasks), but human hands should do things like art and storytelling.
Marketing Dive
JUNE 4, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
JUNE 4, 2025
Patrick Schwarzenegger and Aimee Lou Wood demonstrate how the app is for more than paying friends in a new campaign.
Digiday
JUNE 5, 2025
Transparency is one of the ad industry’s favorite pet topics. Today’s marketers spend sleepless nights puzzling over how much of their budget is lost along the mazelike programmatic supply chain , if they can trust CTV middlemen , or whether supposedly epoch-defining AI tools are in fact Mechanical Turks. The disinfectant of sunlight, in theory, provides a means of resolving those concerns.
Ad Badger
JUNE 6, 2025
SUBSCRIBE In this solo episode, Michael kicks back by the river in Texas and reflects. Read More The post The One Activity That Will Fix Your ACOS in 2025 [The PPC Den Podcast] appeared first on Ad Badger.
Martech
JUNE 4, 2025
HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpots Q1 2025 AI customer sentiment survey. Using the new deep research connector, those customers will be able to apply powerful research and analysis to their own customer data and context. Among the use cases cited by HubSpot: Marketing can ask ChatGPT to find my highest-converting cohorts from recent contacts and create a tailored nurture
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
JUNE 5, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Adweek
JUNE 5, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Agencies Robert Valdes to Lead Production at VCCP Amid U.S. Expansion The former FIG and Droga5 exec will launch content studio Girl&Bear in the U.S. Left to right: Brett Edgar, Robert Valdes, and Claire Young By Audrey Kemp --> VCCP has named Robert Valdes chief production officer of Girl&Bear, its in-house content studio, amid its expansion to the U.S.
Ad Tech Daily
JUNE 2, 2025
Vici, a MarTech leader in the digital advertising space, proudly announces the launch of Website Visitor ID, a groundbreaking tool that empowers partners to de-anonymize website traffic and transform it into real, actionable sales leads. We launched Website Visitor ID to record-breaking attendance and hundreds of account executives, media groups, and agencies from across the […] The post Vici Unveils a Powerful Innovation to Capture Website Visitor Data appeared first on Ad Tech Daily.
VideoWeek
JUNE 9, 2025
Mark Read, CEO of agency holding group WPP, has announced this morning he is stepping down from his position after nearly seven years in the role. Read will remain in the role until the end of this year, and will help WPP’s Board of Directors appoint his successor. Read took over the top job in 2018, after previous CEO Sir Martin Sorrell resigned from the role amid allegations of personal misconduct and misuse of company assets — claims which Sorrell denies.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JUNE 2, 2025
The narrative around AI for customer engagement paints a seductive picture: frictionless interactions and hyper-personalized experiences at the push of a button. However, implementing effective AI requires organizational transformation, serious resource investment and cross-functional alignment, which many companies aren’t prepared for. The data reality gap According to a Gartner study, tech stack implementation challenges top the list of AI adoption barriers, with 55% of organizations hit
Basis
JUNE 2, 2025
Commerce media has all the characteristics of a digital advertising channel that brands of all kinds cant afford to ignore. What began with retailers has expanded into travel, payments, and other sectors rich in transactional dataempowering advertisers to connect with targeted audiences in relevant moments with personalized messages. Because commerce media is powered by first-party data, those audiences, moments, and messages are as targeted, relevant, and personalized as possible.
Adweek
JUNE 2, 2025
Slim Jim becomes the center ring sponsor for WWE's Monday Night RAW on Netflix.
Playwire
JUNE 6, 2025
Key Points AI-Enhanced Targeting : Modern AI influencer marketing campaigns leverage real-time analytics, sentiment analysis, and audience behavior tracking to optimize brand partnerships beyond traditional approaches Multi-Platform Integration : Top gaming influencers like MrBeast, Pokimane, and Ninja demonstrate how AI tools can enhance cross-platform storytelling and audience engagement measurement Authentic Brand Integration : AI technologies enable more natural product placements by analyzi
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
JUNE 4, 2025
Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers.
Martech
JUNE 4, 2025
In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Marc is joined by Molly St. Louis, co-founder of Mosaic Group Media, to explore: The effectiveness of social selling. The decline of traditional PR. The complexities of brand measurement in today’s AI-driven landscape.
IAB Tech Lab
JUNE 4, 2025
Explaining the value of containerization in large software systems and introducing the IAB Tech Lab initiative to bring it to OpenRTB The post Unlocking Agility in OpenRTB with Containerized Environments appeared first on IAB Tech Lab.
Adweek
JUNE 4, 2025
Stick's showrunner and executive producers detail why the Apple TV+ golf show is premiering at a perfect time.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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