Exchange Wire

MARCH 12, 2025

The post MGIDs New AI tool, CTR Guard, Improves Viewable CTR by an Average of 29% appeared first on ExchangeWire.com. MGID, the global advertising platform, today (March 12th, 2025) announces the launch of CTR Guard, an innovative AI-powered tool designed to combat ad fatigue and enhance digital ad performance proactively.

Viewability 52

Viewability Machine Learning Advertising 52

AdExchanger

OCTOBER 25, 2023

Like Google, Amazon is now a content fortress with its own cloud, which means that when it makes ad tech updates, the result […] The post Amazon UnBoxes Its Latest Ads Tools; TV’s Ad Viewability Problem appeared first on AdExchanger.

Viewability 117

Viewability Ad Tech Marketing 117

Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. To maximize the impact of your mobile ad campaigns, it’s essential to prioritize viewability. How to Optimize Ad Viewability in Mobile Apps?

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

AdPushup

JUNE 23, 2022

Did you know that an average publisher’s viewability rate is 57.3%? So, how to improve ad viewability to ensure [.]. This means that the remaining 42.7% of ads are never seen. Placing ads on a website doesn’t necessarily mean users will see them. There could be numerous reasons that can obstruct users from viewing the ads.

Viewability 98

Viewability 98

Exchange Wire

FEBRUARY 19, 2025

The post Lumens Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics appeared first on ExchangeWire.com. We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help advertisers cut costs while increasing ROI.

Viewability 52

Viewability ROI Advertising 52

AdExchanger

APRIL 20, 2023

The post DoubleVerify Hires SVP To Establish Attention As The New Viewability Score appeared first on AdExchanger. As DoubleVerify (DV) aims to make attention metrics a key part of its product mix, it tapped ad industry veteran Daniel Slotwiner to lead its Attention Lab initiative.

Viewability 96

Viewability 96

Adweek

NOVEMBER 3, 2022

TikTok entered a partnership with DoubleVerify last September to measure viewability and invalid traffic, and the two companies revealed Thursday that the agreement was expanded to include post-campaign brand safety and suitability measurement for advertisers.

Viewability 244

Viewability Advertising 244

Brid.tv

MARCH 12, 2025

Follow Us Strategic Positioning: Optimize Your Ad Placements Ad viewability significantly impacts your ad revenue the higher the viewability, the more you can earn. One of the key factors impacting viewability is ad placement. This improves both viewability and engagement metrics. Why is my video ad revenue low?

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Martech

JULY 16, 2024

This makes it hard for buyers to understand placement, viewability and guarantees. Source: IAB 2024 Digital Video Ad Spend & Strategy Report Measurement problems persist Measurement issues remain an overall problem but vary significantly by channel — particularly with online video and CTV.

Video Ads 113

Video Ads Viewability Audience Advertising 113

Playwire

APRIL 10, 2025

Key Points CPM measures what advertisers pay for 1,000 ad impressions on specific placements, unlike RPM which tracks overall site earnings for a publisher Audience demographics, geography, viewability, ad position, and page context all significantly impact your achievable CPM rates Enhancing viewability, implementing advanced header bidding, and creating (..)

CPM 52

CPM Header Bidding Viewability Impressions 52

Adweek

JULY 10, 2023

It's the latest in the industry's lunge toward transacting on attention, a potentially more viable success metric compared with measures like viewability. Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a commercial partnership, offering marketers easier access to high-attention ads.

Viewability 189

Viewability Marketing Ad Tech 189

Martech Series

JULY 13, 2022

83% increase in viewability across Safari and Firefox (verses 61% with cookies present). Beat viewability benchmark by 34%. The post STUDY: Lotame Panorama ID Yields 83% Higher Viewability Rate for Banana Boat in First Cookieless Video Campaign appeared first on MarTech Series. Smart AdServer), and Sharethrough.

Viewability 84

Viewability Cookies A/B Testing Audience 84

AdExchanger

OCTOBER 8, 2024

Attention metrics’ play to replace viewability is inching closer to reality. And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability.

Viewability 130

Viewability Ad Inventory Ad Targeting Advertising 130

Martech Series

NOVEMBER 30, 2022

More viewable impressions across devices (76%). ” Recently, Lotame worked with Banana Boat for their first cookieless video campaign and found that Panorama ID yielded 83% higher viewability across Safari and Firefox (versus 61% with cookies present). More completed views across devices. Higher Video Completion Rate (VCR).

Viewability 80

Viewability Impressions Cookies MarTech 80

Ad Monsters

NOVEMBER 6, 2024

With CTV rapidly evolving as a major advertising channel, brand safety requirements have deepened, making verification, viewability, and contextual safety essential priorities. “Most companies check boxes for brand safety, viewability, and verification, but we wanted to go deeper.”

Viewability 101

Viewability Advertising Marketing Audience 101

Playwire

APRIL 10, 2025

Key Points CTR measures the percentage of ad impressions that result in clicks, directly impacting revenue for CPC campaigns and inventory value for CPM campaigns Average CTR benchmarks vary widely by format (0.05-0.1% for standard display, 0.2-0.8%

Click Through Rate 52

Click Through Rate CPC CPM Viewability 52

AdExchanger

SEPTEMBER 9, 2024

The assumption that high viewability equates to high quality is often misleading. The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths.

Viewability 100

Viewability Machine Learning 100

MNTN

NOVEMBER 1, 2024

Viewability Rate Viewability rate measures the percentage of ad impressions that were viewable by the audience, meaning the ad appeared on screen long enough to be seen. The viewability rate indicates the effectiveness of your ad placement and ensures that your marketing dollars are well spent. Want a Closer Look?

Viewability 52

Viewability CPA Conversion Rate CPM 52

Martech

SEPTEMBER 24, 2024

The cost per viewable impression was 1.5X Four data points were released to indicate the success in using the Optable platform: A segment based on insights into matched customers yielded a 3.4X greater reach than addressing a general travel audience. The cost per unique reach was 2.5X more efficient. more efficient.

Viewability 63

Viewability Impressions Audience MarTech 63

VideoWeek

OCTOBER 18, 2023

This approach led to several negative outcomes, such as oversaturation of ads on web pages and in apps, as well as intrusive formats, as publishers rushed to satisfy buyers’ viewability demands. In the race to secure more impressions, the digital advertising industry has pumped an enormous amount of carbon into the Earth’s atmosphere.

Viewability 122

Viewability Advertising Impressions Media 122

Playwire

APRIL 10, 2025

Key Points eCPM measures actual revenue per 1,000 impressions across all monetization methods, providing a more accurate performance picture than standard CPM campaign Content with strong buyer intent and in premium verticals like finance and technology naturally attracts higher eCPM Technical implementations like smart refresh, viewability optimization, (..)

CPM 52

CPM Viewability Finance Impressions 52

The Ad Tech Blog

JULY 10, 2024

Ad Fraud and Viewability Issues Ad fraud and viewability issues are significant concerns in the ad tech industry. Additionally, viewability issues, where ads are not fully visible to users, can impact the effectiveness of cross-channel campaigns. Moreover, optimizing ad placements for viewability is crucial.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

OpenX

MAY 8, 2024

Attention isn’t just a viewability metric but rather a valuable cookieless solution. Viewability is table stakes; it creates an opportunity to be noticed. Over time, incentives and technology have transformed the valuable currency of viewability into a specification that can be gamed by the unscrupulous.

Viewability 128

Viewability Audience Cookies Conversion 128

illumin

DECEMBER 9, 2024

There are also standards for “viewable impressions,” which refer to ads that are seen by users. Retail media poses for challenge for measuring impressions because some solutions dont separate viewable impressions as a separate metric. Certain platforms may also only report on viewable impressions.

Retail 52

Retail Media Advertising Viewability 52

Playwire

APRIL 24, 2025

Key Points for Publishers Session duration directly impacts ad revenue potential through increased impression opportunities, higher viewability rates, and better campaign performance metrics Different publisher verticals have distinct session duration benchmarks - news sites typically see 1-3 minutes while community sites may exceed 10-15 minutes Publishers (..)

Viewability 52

Viewability Impressions Media Advertising 52

AdPushup

MAY 23, 2023

Discover how viewable ads revolutionize revenue by ensuring visibility. Maximize your revenue potential in online advertising through strategic viewability optimization. Unleash the power of vCPM for publishers and supercharge your earnings.

Viewability 98

Viewability Advertising Impressions CPM 98

Martech

SEPTEMBER 7, 2022

These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play. The update includes guidance on ad exposure and viewability, along with terminology that can apply to other digital channels, according to the IAB. Measurement standards. Smart TVs.

Viewability 125

Viewability Impressions MarTech Advertising 125

Exchange Wire

OCTOBER 15, 2024

Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [.] Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest. The post XPLN.AI

Viewability 115

Viewability Advertising Ad Tech Impressions 115

AdExchanger

JULY 15, 2024

Contextual targeting platforms and ad verification companies that specialize in brand safety, viewability and fraud are all looking to poach Oracle’s soon-to-be-former customers. The post Oracle Advertising’s Customers Are Up For Grabs; The Reddit Third Rail appeared first on AdExchanger.

Viewability 112

Viewability Advertising 112

AdExchanger

MAY 29, 2024

Take last-touch attribution or when a passing glance at half an ad gets rubber-stamped as viewable. This week, we’re examining the challenges involving online ad metrics. Which are, for the most part, relics of a bygone age. And don’t get me started […] The post Forget ROAS?

Retail 116

Retail Viewability Media 116

illumin

NOVEMBER 14, 2024

Digital advertising also has standards for viewable impressions (when an as is seen by a customer). The issue with retail media is that solutions don’t always divide viewable impressions into separate metrics. Some solutions may also only report viewable impressions.

Retail 52

Retail Media Viewability Impressions 52

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do.

Viewability 107

Viewability Impressions Entertainment Audience 107

AdExchanger

AUGUST 3, 2022

But traditional panel-based measurement is far from the only culprit – issues with ad fraud, viewability and audience identification are more prevalent on streaming. Streaming is attracting more and more of TV ad spend. And yet, measurement still hasn't caught up.

Viewability 108

Viewability Audience Media 108

Martech

AUGUST 5, 2024

The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement. Why it’s important to combat MFAs Combating MFA sites is important because they take advantage of digital ads for profit while offering little value to users.

Marketing 117

Marketing Demand Side Platform Audience Impressions 117

VideoWeek

JULY 21, 2022

Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. . We particularly had a bee in our bonnet about viewability,” said Erfan Djazmi, SVP, director of P3 at Mediahub. But many argue that these approaches fall short.

Agency 122

Agency Viewability Impressions Clickbait 122

Playwire

APRIL 3, 2025

Key Points RPM provides a comprehensive view of your site's earning potential across all revenue sources, unlike metrics that focus on single placements Effective RPM analysis requires segmentation by content category, traffic source, device type, and geography to reveal actionable insights Improving ad viewability through strategic ad unit placement (..)

Impressions 52

Impressions Header Bidding Viewability Audience 52

Exchange Wire

SEPTEMBER 17, 2024

Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was [.]

Brand Lift 103

Brand Lift Viewability Impressions Media 103