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Retail Media Network Trade-Offs: High Engagement but Low Viewability

Adweek

Brands see huge wins on engagement, but lower-than-average viewability. Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad verification firm DoubleVerify.

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More With the Same: How Future’s In-House Tech Boosts Ad Viewability and Revenue

Adweek

which houses more than 250 editorial titles including TechRadar and Marie Claire, has increased the viewability of digital ads on its recently acquired Kiplinger title after migrating the site to its proprietary backend platform, Vanilla. Ad viewability, a metric defined by the IAB that reflects whether an ad rendered and.

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Ad Viewability: This Metric Matters

Playwire

This disconnect between ads served and ads seen is why viewability has emerged as the cornerstone metric in digital advertising's maturity. Picture this: an advertiser pays premium rates for space on your site, but their carefully crafted creative sits unseen at the bottom of a page your readers never scroll to.

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Advanced Publisher Metrics: Beyond Basic Viewability

Playwire

Key Points Traditional viewability metrics alone no longer provide a complete picture of ad performance Advanced engagement metrics like scroll depth and time-in-view are becoming crucial KPIs for sophisticated publishers Publishers need to understand and optimize for new buyer-focused metrics to maintain competitive CPMs Machine learning and AI are (..)

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Why Major SSPs Monetize the Majority of the Web’s Low-Quality Websites

Adweek

Inventory classified as sub-premium includes made-for-advertising sites, non-viewable ad placement, and inventory that could only.

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Why Attention Metrics Are Showing Up In The Financial Times’ RFPs

Ad Monsters

As viewability and click-through rates lose credibility as metrics, predictive attention is emerging as a signal of quality. Publishers like the Financial Times are already seeing it show up in RFPsa sign it could become the next viewability benchmark. Viewability just means an ad appeared on screen, not that anyone looked at it.

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DoubleVerify Unlocks CTV Viewability for Advertisers with First-to-Market Solution

Ad Tech Daily

DV introduces an industry-leading viewability verification offering, letting global brands set a consistent benchmark for media quality across digital environments, including CTV New solution helps advertisers understand if ads play even after a TV is turned off NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital (..)