Exchange Wire

AUGUST 18, 2022

AdPlayer.Pro, a global provider of outstream video advertising solutions has released a series of upgrades to the company’s flagship video ad player technology. . oRTB Demand integration & setup; outstream player [.]. According to the official announcement, some of the recently implemented enhancements touched upon:

Video Ads 52

Video Ads Advertising Ad Tech 52

Adweek

MARCH 27, 2024

That momentum gained further traction when EA Sports included women's teams and players in their video game for the first time with EA FC. In the past few years, we've witnessed significant progress, notably highlighted by the 2023 Women's World Cup, which saw women's sports take center stage.

Retail 286

Retail Marketing 286

Exchange Wire

JULY 21, 2023

Viously, a pioneer in optimised video technology for enhanced web performances, and Toutelatele, a leading television news feed, have joined forces to revolutionise user experience through improved web performance. Since integrating the Viously player, Toutelatele has achieved significant results, including [.]

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Exchange Wire

MAY 23, 2023

ShowHeroes, a global leader in digital video content, tech, and advertising solutions, continues its development of engaging ad formats in the connected TV environment with the launch of Voice Command Branded Player. Delivered exclusively on the big screen, CTV, a Voice [.]

Advertising 52

Advertising Ad Tech 52

Adweek

JANUARY 24, 2024

Sports media company Minute Media, home to brands including The Players' Tribune and FanSided, acquired STN Video Wednesday morning, part of a bid to further expand its digital footprint. Minute Media declined to provide financial specifics.

Media 300

Media Marketing 300

Digiday

OCTOBER 24, 2023

However, having well-produced vertical video content in the walled gardens doesn’t mean audiences are clicking to visit publishers’ sites, and often, the video content created specifically for social platforms can’t be used or monetized anywhere else. At best, publisher teams garner low revenue shares from behemoths like YouTube.

Audience 81

Audience Media Marketing 81

Adweek

MARCH 29, 2023

The popularity of esports has led many brands to begin tapping professional video game players for the same sort of sponsorships and endorsements that traditional athletes have long enjoyed.

Agency 256

Agency Advertising 256

Adweek

DECEMBER 7, 2023

Early next year, Amazon will introduce advertising across the content within its Prime Video platform, becoming one of the last major players in streaming to do so. The initiative will be supported by IPG Mediabrands after agreeing to a three-year partnership across the various countries in which the platform is rolled out.

Advertising 195

Advertising Media Agency 195

Adweek

JUNE 7, 2023

In many video games, players who overcome challenges like solving puzzles or winning fights are rewarded with experience points that make their characters more powerful. Now a new limited-edition product made by Coca-Cola with League of Legends publisher Riot Games imagines what that gaming milestone would taste like.

Food 251

Food 251

Adweek

NOVEMBER 15, 2022

For 22 years, Electronic Arts' The Sims video game series has used a diamond-like icon dubbed The Plumbob to allow players to see their active character's mood. The new brand platform "Spark Something" uses that design element as a way to show how players find inspiration from the simulation game and spread it to others.

Electronics 236

Electronics 236

Adweek

MARCH 5, 2023

It could also be compared to a symphony if the coach were an orchestra conductor guiding his "artists" - the players. Prime Video brought that metaphor to life to hype French soccer league Ligue 1 Uber Eats. As the official broadcaster of the league, Prime Video enlisted French.

Marketing 231

Marketing 231

Adweek

JULY 10, 2023

Capcom's Street Fighter 6 game allows players to design their own custom avatars and share "recipes" that replicate the looks of characters from TV, movies and other top video games. KFC Canada and agency Courage have used the gaming tool to design a particularly buff version of the brand's famous mascot, Chef Colonel Sanders.

Agency 236

Agency Food 236

Adweek

SEPTEMBER 30, 2022

Twitter introduced two updates related to how videos are discovered and viewed on its platform: an immersive video player and a video carousel on its Explore page. The social network said in a blog post, "Videos are a huge part of the public conversation, and they're one of the most engaging ways people can express.

Conversion 212

Conversion 212

Adweek

OCTOBER 14, 2022

Advertising Video on Demand, or AVOD, is expanding as major streaming services like Netflix and Disney+ get ready to roll out ad-supported options. Top players in the FAST world, including Samsung's Karl Meyer,

Advertising 263

Advertising 263

Adweek

JULY 19, 2023

The original Space Invaders arcade game celebrates its 45th anniversary this year, and to mark the occasion video game company Taito partnered with Google and production company Unit9 to create a new version of the classic game powered by augmented reality.

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Adweek

OCTOBER 5, 2022

Whether it's in sports or in video games, elite players go where they can be a playmaker and game-changer. After nearly two decades at Nike uplifting underserved athletes and customers, Jordan Women's vice president and general manager Andrea Perez sees a similarly challenging playing field in gaming.

Entertainment 239

Entertainment 239

Adweek

AUGUST 11, 2022

million players joined a match and 460 million games were played. The video game, which is revised and re-released annually, is one of the most popular on the market--and soon, it will undergo a major change. In FIFA 22's first six days after launching in September, 9.1 Though the game will look the same, its.

Marketing 244

Marketing 244

Adweek

NOVEMBER 4, 2022

28, video game company Activision Blizzard partnered with Twitter--prior to the social network's takeover by Elon Musk last week and massive layoffs this week--to kick off a #WarcraftStory promotion. This activation will encourage World of Warcraft players to tweet details about their.

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Digiday

APRIL 18, 2024

With that in mind, the NBA aims to make it possible for every ballplayer to become a Caitlin Clark by speeding up the production of short-form video and images intended for social platforms. We actually think of our 400+ NBA players as influencers,” said Bob Carney, senior vp of digital and social content. “We

Media 77

Media Marketing 77

Adweek

OCTOBER 11, 2022

Though not many of us were alive to see it, we can now revisit this historic win through the video game MLB The Show 22, which now allows players to step onto the field. In 1934, the Chatham Coloured All-Stars made history by being the first-ever all-Black team to win an Ontario Baseball Association Championship.

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Adweek

NOVEMBER 3, 2022

The games Second Life, Roblox and Fortnite all have skins and avatars that are expressions of how players present themselves and these ideas of virtual self-expression extend beyond video games. This year's New York Fashion week featured some interesting concepts incorporating web3 and the metaverse.

Fashion 213

Fashion Marketing 213

Adweek

APRIL 25, 2023

Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies.

Agency 224

Agency Media 224

AdExchanger

JANUARY 17, 2023

Video software platform JW Player acquired InPlayer, a provider of subscription, transaction and identity management solutions for video publishers and broadcasters, on Tuesday. The post JW Player Acquisition Serves VODs Juggling Multiple Revenue Streams appeared first on AdExchanger.

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Digiday

MAY 2, 2024

billion players actively gaming , advertisers have a unique opportunity to connect with a vast, engaged audience beyond the traditional gamers marketers might initially consider. This variation underscores the need to shift toward recognizing the broader, more diverse spectrum of players.

Audience 55

Audience Media Advertising Marketing 55

Adweek

MARCH 6, 2023

Blizzard Entertainment's Diablo IV will send players to hell to battle Lilith, the queen of hatred.

Entertainment 233

Entertainment Agency 233

Martech Series

JANUARY 9, 2023

In the last version of HitPaw Video Converter, AI has helped a lot of users to remove the vocals from songs. For HitPaw Video Converter V2.7.0, AI Noise Remover aims to enhance the experience of recording video and audio by automatically removing background noise. HitPaw Video Converter supports converting Blu-ray DVDs now.

MarTech 85

MarTech Conversion Marketing Advertising 85

Adweek

SEPTEMBER 14, 2022

The mobile monetization platform said in a blog post that rewarded interstitial ads are a new, user-friendly, skippable format that lets game developers reward players in-game for completing actions such as video views, encouraging longer sessions. The ads are placed at gameplay moments.

Audience 188

Audience 188

Ad Tech Daily

MARCH 17, 2023

The acquisition broadens JW Player’s end-to-end […] The post JW Player Acquires InPlayer to Expand Its Monetization and Audience Insights Offering appeared first on Ad Tech Daily.

Audience 80

Audience Ad Tech Video Ads Media 80

AdExchanger

MARCH 22, 2024

When an advertiser places video content on a publisher’s site, the opportunities are manifold. Does the player loop ads, or does the video ad precede content? Is that […] The post Goodbye, Outstream: The Digital Video Classification Shakeup appeared first on AdExchanger.

Video Ads 78

Video Ads Advertising 78

Martech Series

AUGUST 9, 2022

Kargo expands platform to include differentiated video experiences that benefit advertisers, publishers and audiences. Kargo announced the acquisition of Ziggeo, a video player and technology company. Video is the fastest growing channel where consumers spend time to consume and create content.

MarTech 84

MarTech Video Ads Audience Advertising 84

VideoWeek

APRIL 8, 2024

Digital video is a broad church, encompassing a wide range of different formats – each of which is quite different from both the consumer’s and the advertiser’s perspective. It’s key therefore that advertisers know exactly what they’re getting when buying video inventory.

Video Ads 52

Video Ads Advertising Viewability Banner 52

AdExchanger

APRIL 17, 2023

Mail Metro Media partnered with Firework to integrate a new vertical video player across dmg’s sites that features interstitial ads and TikTok-esque clickable overlays. The post Publishers Are Pivoting To Video (Again) – But This Time It’s Vertical appeared first on AdExchanger.

Media 128

Media eCommerce Retail 128

VideoWeek

APRIL 16, 2024

And video is a significant driver of this growth, having had the fastest growth rate in recent years, powered by the influx of CTV inventory. Video revenues grew by 10.6 This means video now accounts for 23.2 This means video now accounts for 23.2 Video was not the only high growth area in 2023. billion for audio).

Video Ads 52

Video Ads Retail Media Advertising 52

Digiday

FEBRUARY 27, 2024

With the success of last weekend’s Six Invitational competition, video game publisher Ubisoft may have finally cracked the code to make esports a worthwhile venture for all involved. The last few years have been a mixed bag for “Rainbow Six Siege.” Some esports organizations exited the scene in late 2022 and early 2023.

Media 78

Media Marketing 78

Brid.tv

FEBRUARY 13, 2024

Our previous platform update was a major release that included a new setup for the players and great improvements to our live-streaming service. We have changed our main payment processor and primary currency, improved our player ad call process for mid-roll ads, and added multiple new features. See the full Platform Update 6.8.2.

Ad Server 67

Ad Server 67

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Machine Learning 98

Machine Learning Education Entertainment Audience 98

Brid.tv

APRIL 25, 2024

Publishers can now set up syndication rules per site and precisely control to whom and where they share their video content (across all website assets). Shared Library Depreciation and New Syndication Rules appeared first on Target Video. Shared Library Depreciation and New Syndication Rules With Platform Update 6.9.0.

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