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Understanding the Connected Indian Consumer's Shopping Journey

InMobi

As we’ve noted previously, the Indian consumer is a connected consumer and thus expects a connected consumer experience. A truly connected customer experience is especially needed in the retail world. At the beginning, middle and end of the shopping journey, mobile reigns supreme.

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Report Launch: Decoding the Connected Indian Festive Shopper in 2021

InMobi

With the pandemic bringing forth a ‘Digi-fest’ last year, how are Indians planning to celebrate this festive season? As the year comes to an end, our report ‘Decoding the Connected Indian Festive Shopper in 2021’ helps brands strike a chord with festive shoppers this year.

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Making the IPL count: How to maximize impact with search

InMobi

This article first appeared on The Drum The Indian Premier League (IPL) is most familiarly known and celebrated as a mini-festive season every year. As consumers delight in the IPL matches, brands have an opportunity to expand reach, drive ROI and build a sustainable brand-consumer relationship.

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Building a Frictionless Consumer Experience Using Mobile

InMobi

The problem is that while consumers are quick to embrace mobile devices , brands are not. Consumer Frictions on Mobile At all stages of the customer shopping journey, consumers report issues with the mobile experience offered by their favorite brands. Consumers want a seamless mobile shopping experience.

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Top Verticals That Will Make Affiliate Marketing Work (Update for 2022)

Lemonads

If you are all set to start your journey as a successful affiliate marketer, you need to have a good understanding of what an affiliate marketing vertical is. There are probably many theories to affiliate marketing and running up for your business in the particular industry but it depends which strategy works for you.

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Just Do It: What We Can Learn from Nike’s $39B Marketing Strategy

Single Grain

But hardly anyone understands how mighty it is compared to other global brands out there, like Adidas, for instance. With over 1.15K stores globally, 76.7K employees, and $39.12 billion in yearly revenue, it’s safe to say that Nike is at the top of the game right now. The site also boasts: High-quality images. Social values.

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