Adweek

MAY 2, 2025

In Q1 earnings calls, CEOs reveal how theyre adjusting strategies and managing cost hikes through 2025.

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260

The Ad Tech Blog

MAY 6, 2025

We expect so much from our developers. The unbearable thought that one developer could be idle or have nothing to do is one of the worst nightmares a manager could have. Now, with the AI tools, this has intensified : we are not only expecting our developers to do system design, coding, testing, shipping, and maintaining, but we expect them to do it 10x faster.

Shipping 130

Shipping 130

Seth Godin

MAY 2, 2025

Forward motion is an asset, a skill and a job title. Elevators used to need elevator operators. They didn’t go anywhere unless someone got on and announced they wanted to go somewhere. Initiative, desire and being willing to take responsibility are powerful because most of us don’t care enough to bring them to the table. Going forward requires skills, attitudes and belief.

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102

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” or “What’s the best way to approach video advertising for a B2B audience?” YouTube can feel like unfamiliar territory if you’re only used to advertising on Google or social platforms.

Education 95

Education Video Ads Audience Conversion 95

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Digiday

MAY 4, 2025

Theres a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long entanglement with Google. None of this is new, of course marketers have spent years toggling between frustration and resignation over how tightly Google grips their ad dollars. But now, with the company freshly found guilty of illegally monopolizing not just how people find information online but how that information gets monetized, those long-simmering feelings ar

Marketing 95

Marketing Media Advertising 95

Chief Martech

MAY 2, 2025

This is a short excerpt of data from The State of Martech 2025 report that will be released on May 6, 2025. You can get the complete 100+ page report and access to an extended keynote presentation of our research by registering for free for #MartechDay. It’s no surprise that stand-alone AI assistants, such as ChatGPT, Claude, and Gemini have become ubiquitous.

MarTech 69

MarTech Marketing Fashion Conversion 69

Single Grain

MAY 1, 2025

Google’s AI Overviews now represent one of the most significant shifts in how search results are presented to users. As these AI-generated summaries become increasingly prevalent across various industries, marketers must adapt their strategies to maintain visibility and drive traffic in this new search paradigm. This comprehensive guide explores what Google AI Overviews are, how they’re reshaping search, and the specific tactics marketers can implement to optimize for this new featur

SEO 52

SEO Marketing Entertainment Conversion 52

Seth Godin

MAY 6, 2025

Have you ever made a video that was seen by someone you didn’t know? Or written something that got shared outside of your inner circle? The odds of either of these things happening a generation ago were close to zero. Now, it’s common. The skeptics said that people wanted to watch videos, not make them. Nearly everyone with a phone is now a self-published media creator.

Media 69

Media Marketing 69

Martech

MAY 1, 2025

Many companies that think they have a marketing problem really have a clarity problem. They either: Don’t understand what makes their product matter. Or communicate it in a way that gets ignored. A value proposition isn’t a tagline or a headline. It’s a powerful reason. It’s your company’s case for why someone should become a customer, and it needs to stand up under pressure.

A/B Testing 80

A/B Testing Marketing ROI Audience 80

Digiday

MAY 4, 2025

Creators are flocking to LinkedIn and brands’ dollars are right behind them. As LinkedIn positions itself more firmly as a home for creators, influencer marketers who operate within the platforms ecosystem say that their business is booming. B2B influencer marketing agency Creator Match, which launched in early 2024, has made 80 percent of its lifetime revenue in the past few months, paying out over $1 million to LinkedIn creators during that period, per CEO AJ Eckstein.

Agency 88

Agency Media Marketing 88

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Advertising

Bhatnaturally

MAY 3, 2025

Every week, I attempt to share a curated list of clutter-breaking creative ads. And the occasional comment on issues related to the business of advertising. A few ads from the past week or so which caught my eye: Flipkart: SASA LELE The context: the ‘sale ad’ is a tough brief. In most cases, just the [.] The post Flipkart Sale, British Airways and more: top new creative ads appeared first on Bhatnaturally.

Advertising 64

Advertising 64

Adweek

MAY 4, 2025

A new wave of indie agencies, founded by seasoned industry veterans, is reshaping the advertising landscape with fresh approaches to creativity, speed, and brand strategy.

Agency 237

Agency Advertising 237

Playwire

MAY 1, 2025

Key Points Revenue per Engaged Minute (RPEM) measures actual revenue generated during periods of genuine user interaction, providing a more accurate picture of content value than basic time metrics RPEM varies significantly by vertical, with business and technology content typically commanding higher rates than entertainment Email subscribers often generate higher RPEM than social media visitors, justifying greater investment in developing these audience relationships Interactive content formats

Entertainment 52

Entertainment Audience Media Ad Tech 52

Single Grain

MAY 1, 2025

Building a loyal customer base in todays hyper-competitive market requires more than traditional marketing strategies. Forward-thinking brands are discovering that cultivating vibrant communities around their products and services not only fosters deeper customer relationships but also significantly impacts their bottom line. This article explores five proven brand community tactics that generated over $2 million in revenue for innovative companies, providing actionable insights you can implemen

Conversion Rate 52

Conversion Rate Non-Profit Conversion ROI 52

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Martech

MAY 1, 2025

Relax, humanity, there’s at least one thing you still do better than AI and that’s sucking up to the boss. Last week, OpenAI rolled out some updates for GPT-4.o and users were not pleased. “It’s been feeling very yes-man like lately…” “Undo it please. The weird follow-up questions, the cringey attempt at being relatable, the sycophancy dialed up to 11 and the god damn emoji are all unbearable.” The updates were unrolled quickly, with OpenAI CEO Sam

MarTech 72

MarTech A/B Testing SEO Conversion 72

Digiday

MAY 5, 2025

Marketers are adding yet another item on their growing honey-do list for smaller and mid-sized retail media networks. Theyre pushing for real-time bidding, a form of programmatic advertising that allows ads to be bought and sold in real time. Instead of retailers setting a fixed cost-per-click or CPM, marketers bid on individual ad impressions and the winner gets the ad space.

Retail 75

Retail Media CPM Advertising 75

More About Advertising

MAY 2, 2025

Sir Martin Sorrell, in his WPP heyday, famously referred to Google as a “frenemy.” As opposed to a mighty monster that would munch up his margins. Meta’s Mark Zuckerberg escaped a similar soubriquet as far as we know but now, according to Nilay Patel, editor-in-chief of The Verge and host of the Decoder podcast, Zuckerberg’s … The post Can Facebooks AI wipe out the entire ad ecosystem?

Advertising 59

Advertising Finance Media Agency 59

Adweek

MAY 2, 2025

Apple updated its U.S. App Store guidelines to reflect the ruling.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Playwire

MAY 1, 2025

Key Points Ad blocking rates vary significantly by vertical (15-45%) with technology and gaming sites experiencing the highest rates Ad blocker users typically represent more technically savvy and valuable audience segments worth recovering Direct revenue loss is just the beginningan ad blocker also skew analytics, distort testing results, and limit audience insights Recovery strategies like respectful messaging, ad-light experiences, and alternative monetization can recapture 30-60% of blocked

Audience 52

Audience Ad Tech Advertising 52

Single Grain

MAY 1, 2025

Have you ever created what you thought was a brilliant piece of content only to watch it languish on page five of Google? The culprit is often not your writing quality or keyword strategyit’s a misalignment with search intent. Understanding and matching content with search intent isn’t just another SEO checkbox. According to Backlinko , a staggering 92% of SEO professionals consider aligning content with search intent critical for ranking success.

SEO 52

SEO Conversion Rate Conversion Audience 52

Martech

MAY 2, 2025

The ongoing battle to clean up, unify and activate data led to another acquisition this week, as Fivetran announced it signed an agreement to acquire Census. With the acquisition, Fivetran now sees itself as a fully managed platform that enables enterprises to move governed, automated and real-time data across their entire stack, from source systems to data platforms and now back into the business applications that drive decisions.

MarTech 60

MarTech Audience Marketing 60

Digiday

MAY 5, 2025

Now that September is locked in for Googles showdown with the Department of Justice over how to dismantle its grip on online ad sales, its time to dissect how each side thinks the monopoly should be undone. The proposals for the remedies phase of the adtech trial were mapped out on Monday in written filings. These come days after they were outlined to U.S.

Ad Tech 71

Ad Tech Ad Server Ad Exchange Media 71

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

PubMatic

MAY 5, 2025

Todays marketers are navigating a perfect storm of uncertainty, and the pressure to do more with less has never been greater. In my world, uncertainty shows up everywhere from hearing about shifting priorities from my wife who works in higher education, to trying to keep pace with my teenagers ever-changing weekend plans, to talking daily with brands feeling squeezed.

ROI 57

ROI Control Group CPM Viewability 57

Adweek

MAY 2, 2025

The tech giant faces a Sept. 22 remedies trial over a partial monopoly in its adtech stack.

Ad Tech 236

Ad Tech 236

Rob Campbell

MAY 1, 2025

Gluttons For Punishment. Back in 2019, Martin Weigel and I were invited by WARC to do our talk, The Case For Chaos at Cannes. While it seemed to go down pretty well despite me wearing a Louis Theroux t-shirt – we thought that was the last time it would ever happen and not just because COVID was to happen the following year. However in 2023, WARC invited us to do it again, which in my mind was proof long COVID was most definitely a real issue.

Marketing 52

Marketing Advertising 52

Single Grain

MAY 4, 2025

Search is changing. When 58.5% of Google searches in the US end without a single click, it’s time to rethink your digital marketing strategy. This isn’t just a minor trendit’s a fundamental shift in how users interact with search engines, and it’s only accelerating. For marketing professionals, this zero-click revolution presents an existential challenge: How do you maintain visibility when users get answers without ever visiting your website?

SEO 52

SEO Impressions Conversion Mobile Search 52

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

VideoWeek

MAY 1, 2025

French broadcaster TF1 has released its Q1 2025 earnings, marking the first full year of operation for its TF1+ streaming service. The company posted growth in viewers and revenues for the revamped BVOD service, which was launched in January 2024. While the commercial broadcaster’s total ad revenues were flat compared with the same quarter in 2024, TF1+ revenues climbed 37 percent YoY, meaning digital sales made up more than 10 percent of total ad revenues for the first time.

Entertainment 52

Entertainment Retail Advertising Media 52

Digiday

MAY 4, 2025

More advertisers and their media agencies are considering DV360, Googles demand-side platform (DSP), for their connected TV (CTV) campaigns. Its another sign that competition between the big DSP providers a triumvirate including The Trade Desk, Amazon and Google continues to heat up. And it comes despite Google’s recent challenges in court to its expanded power and influence over the marketing and media landscape.

Demand Side Platform 69

Demand Side Platform Media Agency Advertising 69

Ad Monsters

MAY 5, 2025

Global enterprises are losing millions to data fragmentation and inconsistent taxonomies. Still, a new era of unified taxonomies and automation offers a practical path to better decision-making, streamlined workflows, and seamless customer experiences. Discover how standardizing data and automating integration can drive compliance, unlock actionable insights, and set a new benchmark for agile, data-driven business success.

ROI 52

ROI Communications Agency Marketing 52

Adweek

MAY 6, 2025

Portnoy claimed the station pulled a bait and switch and then had the audacity to use a quote during the interview

Affiliates 246

Affiliates Media 246

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing