AdTech Trends

Think of Gen AI as a Coach, Rather Than Competition

Adweek

NOVEMBER 15, 2023

You could think of generative AI as Mickey Goldmill, Rocky Balboa's famed boxing trainer. Generative AI can be your best creative coach, like Mickey encouraging Rocky," said Elav Horwitz, executive vice president and global head of applied innovation at McCann Worldgroup. "It It can push you to do better."

Shaq and Skee-Lo Think Small in Pepsi’s Epic New Campaign

Adweek

NOVEMBER 20, 2023

As Pepsi winds down celebrations of its 125th year, it has called in a big celebrity partner to "think small." The cola brand tapped longtime partner and former National Basketball Association legend Shaquille O'Neal to front a new campaign for its mini can. The creative is both a juxtaposition to the retired 7'2" baller's height.

Food

To Drive Macro Business Changes, Think Micro

Adweek

MARCH 1, 2024

How do you turn a ship when thousands of tons of water are pressing on the rudder creating a force far greater than the ship's engines can withstand? This was the seemingly impossible challenge solved by the wonderful engineer, Buckminster Fuller, in the 1940s. The answer was something surprisingly small. A six-inch piece of metal,

Shipping

Shipping Marketing

Why Reddit’s COO Thinks It Might Be AI-Proof

Adweek

NOVEMBER 14, 2023

We think we will become more important in the future no matter what,

Media

How ZoomInfo Enhances Your Database Management Strategy

Advertiser: ZoomInfo

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.

Marketing

The pitfall of Big Game thinking

Seth Godin

FEBRUARY 4, 2024

The same thinking drives companies to advertise on the biggest podcasts, exhibit at the biggest trade shows and hire at the biggest colleges. The pitfall of Big Game thinking is our lack of focus. That’s because change always happens at the edges. Not because it’s effective, but because there’s a crowd.

Audience

Audience Advertising Marketing

What Creators Really Think About Brand Deals, the Future of Platforms and Creativity

Adweek

APRIL 2, 2024

When creator Robyn DelMonte--who shares marketing ideas with her 650,000-plus followers on TikTok--walks into a meeting with a brand, it's not uncommon that only half of them have TikTok on their phones. There's still such a disconnect," DelMonte said. Sometimes I get a deck and it boggles my mind." At ADWEEK's Creator Roundtable, four top.

Marketing

Did Stephanie McCarty Just Say What Other CMOs Are Thinking?

AdPulp

APRIL 22, 2024

When her LinkedIn post went viral, Adweek […] The post Did Stephanie McCarty Just Say What Other CMOs Are Thinking? McCarty is top of mind for a lot of agency leaders at the moment, because she used her LinkedIn page to speak some hard truths about the agency business. appeared first on Adpulp.

Communications

Communications Agency Marketing

Why Edward Norton Thinks Ad-Supported Streaming Metrics Will Influence Programming Decisions

Adweek

FEBRUARY 11, 2024

Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The lag didn't used to matter as much, since marketers usually committed to buy.

Marketing

5 Essential Pieces of a Prospecting Solution

Advertiser: ZoomInfo

Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.

Think Like an Engineer: How Flock Freight Pulled Off a F*ckload of Success

Adweek

JUNE 12, 2023

Thinking about your next campaign like an engineer--the people who test and design your product--can help you do that. In an environment hyperfocused on cost management, marketers should always be prepared to justify their value.

Marketing

The Garage Podcast: Think Big, Start Small and Show Value

Adweek

JANUARY 12, 2024

In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective's senior director of Retail Media Network Media, Creative and Operations Michelle Kircher-Weiskittel and special guest Daniela Rittmeier, head of data and AI center of excellence at Capgemini.

Retail

Retail Conversion Media

Why Brands Should Be Thinking More About Community

Adweek

MARCH 13, 2023

Much has happened since the White House declared Covid-19 a national emergency three years ago. Millions of people downloaded TikTok. Bars and restaurants closed, then either reopened or went out of business. Office workers went home. Many are still there. The pandemic also altered people's sense of community.

Marketing

Counterfeit Merch Is a Curse for Luxury Brands. Gen Z Thinks That’s Fine

Adweek

NOVEMBER 15, 2023

Earlier this year, former Real Housewives of New York City star Bethenny Frankel posted a TikTok video of herself prowling the shelves of T.J. Maxx in search of bargains. Soon enough, she found one: a pair of Manolo Blahnik Hangisi crystal buckle pumps in flamingo pink (and in her size, no less). 869.99--not.

Retail

Best Practices for Accelerating the Sales Process

Advertiser: ZoomInfo

Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. The bottom line is that, in B2B sales, speed is useless without control.

CMOs Think Flexible Work Is Here to Stay. That’s Changing Marketing Departments

Adweek

DECEMBER 20, 2023

A brutalist landmark that stretches 40 stories into the Ohio sky, One Nationwide Plaza--Columbus' largest office building--dominates the view from nearly everywhere downtown. And while the steel and limestone facade has changed little since the building opened in 1978, things inside have changed a lot.

Marketing

Regional Mexican Music Goes Mainstream. Here’s Why Marketers Should Be Thinking Ahead

Adweek

NOVEMBER 20, 2023

There was a time--not so long ago, actually--when mentioning the artist Bad Bunny among a bunch of brand marketers would have elicited several confused-looking faces at best. You'd probably get an obvious nod. This major cultural shift is perfect evidence of just how reactive the marketing industry can be, oftentimes waiting for cultural.

Marketing

Marketing Media

20 Campaigns Creatives Think Will Win Big at Cannes

Adweek

JUNE 12, 2023

Purpose-driven campaigns have dominated the Cannes International Festival of Creativity over the past few years, but this year creatives told Adweek they're looking for more than purpose. They want business results and humor to have their moments in the spotlight again. In a survey done in the lead-up to Cannes, Adweek asked creatives what piece.

AI Is Not the Problem, Lack of Original Thinking Is the Problem

AdPulp

MARCH 18, 2024

It was an absurd thing to say then, as it is today when the new new thing has to be tested, twisted, and made […] The post AI Is Not the Problem, Lack of Original Thinking Is the Problem appeared first on Adpulp. So many times…remember when every brand had to have a home in Second Life?

Marketing

Marketing Agency

Catch Them If You Can: The Passive Candidates Edition

Advertiser: ZoomInfo

Simple: By thinking like one. Hiding behind laptop screens and smartphones, the passive candidate is hard to find and tougher to catch. Yet, with the right tools and mindset, it’s possible to track down this candidate - and many others like them! It’s time to get out and catch them… if you can!

Lucrative Long Tail: Why CTV Advertisers Should Think Beyond Premium Channels

AdExchanger

JANUARY 16, 2024

Advertisers will often give their tech vendors broad “block lists” of CTV channels where they don’t want ads to appear, […] The post Lucrative Long Tail: Why CTV Advertisers Should Think Beyond Premium Channels appeared first on AdExchanger.

Advertising

Advertising CPM

Think Video and Think Premium. Don’t Think Platform.

PubMatic

APRIL 4, 2023

However, thinking about platform, rather than thinking about video as medium and focusing on quality content in which an ad is placed, can limit the performance of video campaigns. Advertisers need to think about video spend in relation to these metrics. The post Think Video and Think Premium.

Viewability

Viewability Video Ads Media Advertising

You Think We Live in a Barbie World Now? Just Wait

Adweek

JULY 19, 2023

At the outset of 2023, Mattel's evp and global head of Barbie and dolls, Lisa McKnight, had one goal for the year: make sure Barbie is "everywhere." Six months in, the veteran toy marketer has achieved fluorescent pink ubiquity. Barbie, the movie, is everywhere, and it's everything. It's Margot Robbie in luminous Versace on the.

Marketing

Marketing Fashion Advertising

ASA seems to think it’s different for girls….

More About Advertising

JANUARY 18, 2024

The ASA has said it has no … The post ASA seems to think it’s different for girls…. The other week the ASA banned this featuring musician FKA twigs on the grounds of gender stereotyping, much to her ire. first appeared on More About Advertising.

Advertising

Advertising Agency

Supply-Path Optimization Might Not Be As Scary As The Industry Thinks

AdExchanger

OCTOBER 2, 2023

The post Supply-Path Optimization Might Not Be As Scary As The Industry Thinks appeared first on AdExchanger. Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other.

Disney And Charter Make Up; What Buyers Think About This Year’s Upfronts

AdExchanger

SEPTEMBER 11, 2023

Disney’s Carriage Ride Disney and Charter resolved their cable carriage dispute on Monday, re-upping Disney-owned networks (namely, ESPN) The post Disney And Charter Make Up; What Buyers Think About This Year’s Upfronts appeared first on AdExchanger.

Ad Exchange

With a Recession Likely, CMOs Must Learn to Think Like CFOs

Adweek

FEBRUARY 17, 2023

During an economic downturn, CMO priorities and funding decisions may have an impact on almost every department of an organization, including sales, service, operations and HR.

Marketing

Advertisers Should Think of Accessibility as a Gateway to Creativity

Adweek

MARCH 13, 2023

Accessibility is a long word, and in an industry that loves truncating titles--KFC, BMW, UPS, REI--we need to embrace a11y. This numeronym (where numbers form an abbreviation) conveys that in between the A and Y of "accessibility," there are 11 more letters. For many nondisabled people, accessibility can seem like a foreign concept that requires.

Advertising

How First-Party Data Is Helping The Container Store Think Outside The Box

AdExchanger

SEPTEMBER 27, 2023

Enhancing its customer communications could help the home organization and storage retailer achieve its ambitious goals […] The post How First-Party Data Is Helping The Container Store Think Outside The Box appeared first on AdExchanger.

Retail

Retail Communications Conversion

RevOps Barometer H1 2023: What the Industry Thinks

Exchange Wire

MAY 11, 2023

The post RevOps Barometer H1 2023: What the Industry Thinks appeared first on ExchangeWire.com. Back again for 2023, the Colab Consulting Rev Ops Barometer monitors the needs, concerns and priorities of revenue and advertising operations teams across the globe.

Advertising

Advertising Cookies

Rich Greenfield Has A Message For Streaming Platforms: Spend Way More Time Thinking About Time Spent

AdExchanger

MARCH 14, 2024

Disney launched ad-free […] The post Rich Greenfield Has A Message For Streaming Platforms: Spend Way More Time Thinking About Time Spent appeared first on AdExchanger. “He was so darn successful on Day One,” Greenfield said.

Marketing

Nando’s Wants Consumers to Think ‘This Must Be the Place’ to Eat

Adweek

MARCH 1, 2023

To convey the unique experience of eating in a Nando's restaurant to Gen Z consumers, the U.K. chain has introduced a new brand platform, "This Must Be The Place," to promote it as a place where people can be together. The South African-Portuguese-inspired restaurant, known for its flame-grilled Peri-Peri chicken, has around 456 stores across.

Food

Paying For Time In The Mobile Arcade; You Think A Person Wrote This?

AdExchanger

NOVEMBER 16, 2023

Zelnick believes video games should be priced […] The post Paying For Time In The Mobile Arcade; You Think A Person Wrote This? appeared first on AdExchanger.

Think Beyond Basic Identities For A More Inclusive Advertising Approach

Adweek

AUGUST 9, 2022

The first thing advertisers need to understand about representation is that it is not just about doing good. Devising diverse and inclusive media strategies is table stakes for maximally effective advertising, especially during a time when more than half the U.S.

Advertising

Advertising Media

To Capture Gen Z’s Attention, Think Big But Start Small

Adweek

JUNE 3, 2022

It's no secret Gen Z looks to social media to participate in the latest cultural trends. Whether it's the fashion statement of the moment like the grunge revival or viral dance crazes such as the #DropChallenge, the FOMO is real. For advertisers, while there's merit in riding the coattails of a megatrend, it can be.

Fashion

Fashion Media Advertising

Clean Rooms May Not Be As “Clean” As Advertisers Think

AdExchanger

SEPTEMBER 22, 2022

Drew SteinCEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Continue reading » The post Clean Rooms May Not Be As “Clean” As Advertisers Think appeared first on AdExchanger. Today’s column is written by Drew Stein, CEO of Audigent.

Advertising

Advertising Audience Media Cookies

To Reach Latino Consumers, Think Culture and Context

AdExchanger

OCTOBER 26, 2022

The post To Reach Latino Consumers, Think Culture and Context appeared first on AdExchanger. But despite U.S. Latino consumer power coming in at around $1.7 trillion annually, only 6% of the overall industry investment goes toward this market. .

Marketing

Marketing Audience Media

Expect the Unexpected—Audiences Don’t Always Behave How You’d Think

MNTN

SEPTEMBER 1, 2023

Reading that, you may be thinking, “Of course older generations are watching Disney+—they all co-view with grandchildren now.” And so, when we think about our top tier customers, I think it’s important for them to get [something] a little bit more special when they experience the brand.”

Audience

Audience Retail Fashion Entertainment

This Discreet, Lifesaving QR Code Might Make Brands Think Differently About Design

Adweek

SEPTEMBER 29, 2022

QR codes were one of the biggest comeback stories of the Covid-19 pandemic. According to Engine Insights, 76% of people have used them in the last two years, and 58% have grown more comfortable with using them since March 2020. The humble piece of tech has popped up everywhere from Super Bowl ads to restaurant.

Pop-Up

Thinking Outside The (Subscription) Box With Misfits Market

AdExchanger

DECEMBER 20, 2022

The post Thinking Outside The (Subscription) Box With Misfits Market appeared first on AdExchanger. When online grocery subscription service Misfits Market was founded in 2018, it took a page right out of the DTC advertiser’s playbook, says Holly Eagleson, VP of marketing.

Marketing

Marketing Retail Media

Question What You Think You Know With Baratunde Thurston

Adweek

JULY 11, 2022

Age: 44 Claim to fame: Baratunde Thurston is an Emmy-nominated host, author and cultural activist. His six-part adventure-filled primetime series, America Outdoors, premiered July 5 on PBS. Base: Los Angeles Twitter: @baratunde What is the first form of media or information you consume in the morning? I used to go to Twitter first.

Media

So you think you’re a martech genius?

Martech

MAY 4, 2022

The post So you think you’re a martech genius? Agile, automation, blockchain, attribution… web3, DMP, CDP, DKIM… the metaverse …. Keeping up is essential. Test your martech IQ with our fun and informative 10-question quiz! appeared first on MarTech.

MarTech

MarTech Marketing

Navy Recruitment Campaign Targets Gen Zers Who Think They’ll Never Enlist

Adweek

OCTOBER 13, 2022

Navy has been using its "Forged by the Sea" campaign since in 2017 to pitch Gen Zers on the benefits of service. With recruitment down due to Covid-19 and a strong job market, the latest effort from agency-of-record VMLY&R aims to change the minds of 17-to-24-year-olds who never thought they'd enlist. Launching on.

Agency

Agency Marketing

Can Condom Brand P.S. Score With an Anti-Macho Message? This CMO Thinks So

Adweek

JULY 14, 2023

Like all of the 70,000 ground troops who'd be part of the Iraq War in 2003, Rob Seo--part of the Marines' 4th Light Armored Reconnaissance Battalion--saw things he'll never forget. But today, two decades on, there's one experience of enduring significance. It's even informed his work as a chief marketing officer. Seo remembers one operation.

SEO

SEO Marketing

Think of Gen AI as a Coach, Rather Than Competition

Shaq and Skee-Lo Think Small in Pepsi’s Epic New Campaign

Trending Sources

To Drive Macro Business Changes, Think Micro

Why Reddit’s COO Thinks It Might Be AI-Proof

How ZoomInfo Enhances Your Database Management Strategy

The pitfall of Big Game thinking

What Creators Really Think About Brand Deals, the Future of Platforms and Creativity

Did Stephanie McCarty Just Say What Other CMOs Are Thinking?

Why Edward Norton Thinks Ad-Supported Streaming Metrics Will Influence Programming Decisions

5 Essential Pieces of a Prospecting Solution

Think Like an Engineer: How Flock Freight Pulled Off a F*ckload of Success

The Garage Podcast: Think Big, Start Small and Show Value

Why Brands Should Be Thinking More About Community

Counterfeit Merch Is a Curse for Luxury Brands. Gen Z Thinks That’s Fine

Best Practices for Accelerating the Sales Process

CMOs Think Flexible Work Is Here to Stay. That’s Changing Marketing Departments

Regional Mexican Music Goes Mainstream. Here’s Why Marketers Should Be Thinking Ahead

20 Campaigns Creatives Think Will Win Big at Cannes

AI Is Not the Problem, Lack of Original Thinking Is the Problem

Catch Them If You Can: The Passive Candidates Edition

Lucrative Long Tail: Why CTV Advertisers Should Think Beyond Premium Channels

Think Video and Think Premium. Don’t Think Platform.

You Think We Live in a Barbie World Now? Just Wait

ASA seems to think it’s different for girls….

Supply-Path Optimization Might Not Be As Scary As The Industry Thinks

Disney And Charter Make Up; What Buyers Think About This Year’s Upfronts

With a Recession Likely, CMOs Must Learn to Think Like CFOs

Advertisers Should Think of Accessibility as a Gateway to Creativity

How First-Party Data Is Helping The Container Store Think Outside The Box

RevOps Barometer H1 2023: What the Industry Thinks

Rich Greenfield Has A Message For Streaming Platforms: Spend Way More Time Thinking About Time Spent

Nando’s Wants Consumers to Think ‘This Must Be the Place’ to Eat

Paying For Time In The Mobile Arcade; You Think A Person Wrote This?

Think Beyond Basic Identities For A More Inclusive Advertising Approach

To Capture Gen Z’s Attention, Think Big But Start Small

Clean Rooms May Not Be As “Clean” As Advertisers Think

To Reach Latino Consumers, Think Culture and Context

Expect the Unexpected—Audiences Don’t Always Behave How You’d Think

This Discreet, Lifesaving QR Code Might Make Brands Think Differently About Design

Thinking Outside The (Subscription) Box With Misfits Market

Question What You Think You Know With Baratunde Thurston

So you think you’re a martech genius?

Navy Recruitment Campaign Targets Gen Zers Who Think They’ll Never Enlist

Can Condom Brand P.S. Score With an Anti-Macho Message? This CMO Thinks So

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