AdTech Trends

How to Set up a Programmatic Direct Deal in Google Ad Manager

Automatad Inc.

NOVEMBER 16, 2023

Share Tweet Share Programmatic advertising evolved to automate media buying. However, direct deals never lost their scope and potential in the era of automated media buying with programmatic direct deals. Set up inventory type in targeting settings for programmatic direct proposal line items.

CPM

CPM Viewability Ad Server Ad Space

FTC Approves Request for Public Comment on Updates to Endorsements and Testimonials Guides

All About Advertising Law

MAY 20, 2022

The Federal Trade Commission’s May 2022 open meeting, Alvaro Bedoya’s first since being sworn in as the agency’s fifth commissioner on May 16, considered a request for public comment on proposed amendments to its Guides Concerning the Use of Endorsements and Testimonials in Advertising. Endorsements in advertising directed toward children.

Public Relations

Public Relations Agency Advertising Media

Inside the tensions countering advertisers’ latest quest for programmatic transparency

Digiday

DECEMBER 7, 2022

Flagship brands such as Diageo, Procter & Gamble (P&G) and Unilever are unimpressed by proposed efforts from the ANA and PwC to emulate the renown “ unknown delta ” study from ISBA, its U.K. Disparate auditing proposals. counterpart. For the 2020 study, ISBA and PwC U.K. Separate sources told Digiday that, unlike in the U.K.,

Advertising

Advertising Ad Tech Impressions Viewability

The WIR: Channel 4 Privatisation Plans Set to be Shelved, RTL Revenues Up 18 Percent Despite TV Ad Struggles, and Job Cuts and Ad Campaign Pauses Hit Twitter

VideoWeek

NOVEMBER 4, 2022

In this week’s Week in Review: Rishi Sunak reportedly wants to shelve plans to sell off Channel 4, RTL’ subscription strategy helps weather TV ad market slowdown, and all change at Twitter in Musk’s first full week in charge. Channel 4 Sale Plans Set to be Scrapped. Top Stories. Paramount Misses Q3 Expectations.

Agency

Agency Media Entertainment Ad Tech

The ANA’s transparency crackdown has been mired by ad tech’s intricacies

Digiday

OCTOBER 25, 2022

When the Association of National Advertisers (ANA) confirmed PricewaterhouseCoopers (PwC) as the lead agency in its planned ad tech transparency study in December last year, those involved hoped to publish the results this week at the ANA’s flagship Masters of Marketing conference.

Ad Tech

Ad Tech Demand Side Platform Non-Profit Viewability

The WIR: TikTok Introduces Paywalled Long-Form Content, UK Unveils its GDPR Replacement, and Publishers’ Online Video Revenues Fall

VideoWeek

MARCH 10, 2023

Meanwhile in the US, a bipartisan group of senators introduced a bill to mitigate risks from “foreign-owned technology products and social media platforms”. More Layoffs Underway at Meta Meta is planning further layoffs, Bloomberg reported on Tuesday. The measures include a $1.3 billion commitment to safeguard European users.

GDPR

GDPR Ad Tech Media Finance

How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

OCTOBER 22, 2021

Jagran New Media, a leading publishing house in India, had a revenue problem. The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran. We found it very lacking.

Video Ads

Video Ads Ad Server Media Ad network

The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

OCTOBER 13, 2023

The two say they plan to develop their joint efforts further, working together on a shared login system and streaming player technology. At Scope3, we’re building a business that will serve as the foundation for the next generation of media and advertising,” said Brian O’Kelley, co-founder and CEO at Scope3. Paramount Enlists iSpot.TV

Retail

Retail Media Agency Ad Tech

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

VideoWeek

JANUARY 20, 2023

Peters also pointed to paid account sharing as a key profit driver for 2023, with plans to clamp down on password sharing later this quarter. Samba TV Offloads Media Sales Business to MIQ Samba TV has offloaded its media sales to ad tech firm MiQ, in order to focus on its data and measurement business. Read more on VideoWeek.

Ad Tech

Ad Tech Media Cookies Audience

The WIR: Government Creates £90 Million Hole in BBC Budget, IPG Seals First Look Deal with Amazon Prime Video Ads, and ANA Finds High Wastage in Programmatic

VideoWeek

DECEMBER 8, 2023

With this new deal, IPG commits to adding Amazon Prime Video to its clients’ media plans, while also getting a first look at new ad products for its clients. While 29 cents are spent on ad tech intermediaries, 35 cents go to low-quality media, invalid traffic and made-for-advertising (MFA) websites.

Video Ads

Video Ads Media Ad Tech Agency

Media Buying Briefing: The good, the bad and the ugly of 2022 for media agencies

Digiday

DECEMBER 18, 2022

As 2022 comes to a close, a look back through the year reveals a most confusing time for the media agency world, holding differing fortunes as they try to get back to normalcy, whatever that is. The continued rise of commerce media. Commerce media is exploding and is expected to keep up hockey-stick growth for years to come.

Media

Media Agency Retail Electronics

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

VideoWeek

FEBRUARY 16, 2024

But the impressive content demonstrated by the demo shows that a future in which quality video can be quickly created and cheaply – by both media companies and creative agencies – may not be too far away. Also this week, The Trade Desk began extending OpenPath, its supply-path optimisation (SPO) product, to CTV media owners.

Marketing

Marketing Media Entertainment Agency

The WIR: Netflix Moves into Live Streaming, GroupM Launches a Media Decarbonisation Coalition, and Amagi Raises Over $100 Million

VideoWeek

NOVEMBER 11, 2022

In this week’s Week in Review: Netflix announced its first live stream amid rumours of sports rights bids, GroupM seeks to accelerate media’s decarbonisation, and Amagi raises over $100 million. GroupM Announces Coalition for Media Decarbonisation. Discovery, NBCUniversal and Vice Media among its clients. “We

Media

Media Retargeting Non-Profit Entertainment

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

VideoWeek

OCTOBER 1, 2022

Interpublic Group-owned media agency Magna this week released an updated ad revenue forecast running up to the end of 2023, predicting that while CTV revenues are set for a strong two tears, other TV ad revenues will suffer next year due to macroeconomic conditions. Top Stories. Magna Predicts Strong Growth in CTV Ad Revenues Next Year.

Agency

Agency Media Non-Profit Retail

The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

VideoWeek

OCTOBER 6, 2023

According to sources familiar with the plans, the deal could value Teads at around €3 billion. The telco is expected to sell most of its media assets due to an ongoing fraud investigation in Portugal. In 2021, the telco explored spinning Teads off via an IPO, but the listing plans were abandoned.

Ad Server

Ad Server Machine Learning A/B Testing Ad Tech

The WIR: Salto Shuts Down, IAB Tech Lab Launches Decarbonisation Initiative, and Disney+ Reveals Targeting Plans

VideoWeek

JANUARY 27, 2023

In this week’s Week in Review: French streaming service Salto is set to close down, IAB Tech Lab announces a new decarbonisation initiative, and Disney reveals plans to bring Hulu’s targeting capabilities to Disney+. The other two broadcasters will shutter the company unless a buyer can be found, according to Les Echos.

Ad Tech

Ad Tech Media Ad Server Agency

The WIR: Tremor International Seeks a Buyer, Google and Meta’s Ad Dominance Starts to Slide, and MFE Closes in on ProSiebenSat.1 Takeover

VideoWeek

DECEMBER 22, 2022

. “The duo’s ad dominance has for years made both companies the target of antitrust investigations and lawsuits,” said Sara Fischer , author of Axios Media Trends. MediaForEurope (MFE) has notified the Austrian competition authority of its plans for a full buyout of ProSiebenSat.1. It currently holds a 29.9

Ad Tech

Ad Tech Agency Media Retail

The WIR: MRC Plans YouTube Audit, Writers Strike Hits WBD Earnings, and DMGT Teams Up with Qatari Backers for Telegraph Bid

VideoWeek

SEPTEMBER 8, 2023

In this week’s Week in Review: The Media Ratings Council plans to investigate YouTube, Warner Bros. Discovery feels the effects of the writers strike, and the Daily Mail owner plans a Qatari-backed bid for the Telegraph. The Daily Mail owner could bid over £500 million, according to people familiar with the situation.

Agency

Agency Media Communications Public Relations

Why Your Start-up Business Needs a T-shaped Marketer

Single Grain

DECEMBER 8, 2020

You might have heard of Inbound, Brand, Social Media, and Content Marketers. A T-shaped marketer is someone who has broad marketing experience in multiple domains (SEO, copywriting, social media management, PPC ads, SMS marketing , analytics), but specializes in just one or two domains. Book My Free Marketing Consultation Right Now .

Marketing

Marketing Pop-Up A/B Testing SEO

The WIR: Bertelsmann Pauses Mega Merger Plans, S4 Reaches £1 Billion in Revenues, and Channel 4 Trials Less Cluttered Ad Breaks

VideoWeek

MARCH 31, 2023

In this week’s Week in Review: Bertelsmann pauses its merger plans, S4 passes £1 billion in revenues, and Channel 4 experiments with less cluttered ad breaks. Meta to Allow European Users to Opt Out of Targeted Ads Meta is planning to let European users opt out of personalised ads on Facebook and Instagram, the WSJ reported on Thursday.

Agency

Agency Entertainment Media Ad Tech

The WIR: TikTok Launches Shoppable Ad Formats, VidMob Raises $110 Million, and Streaming Viewing Surpasses Cable in the US

VideoWeek

AUGUST 19, 2022

TikTok’s commitment to commerce was called into question earlier in the year, following reports that the business had backtracked on plans to roll out TikTok Shop in new markets. TikTok denied those reports at the time, and this latest announcement shows that commerce is still central to TikTok’s plans.

Media

Media Ad Tech Agency eCommerce

14 Ways to Improve Customer Loyalty During COVID-19

Single Grain

JULY 16, 2020

A customer visits your website, browses some plans from their account, but leaves without buying. Your sales agent responds with a call and provides the customer with all the details to make a decision – because the sales rep knew the plans that the customer looked at on the first visit to your site. 13) Create a Referral Program.

Pop-Up

Pop-Up Shipping Fashion Manufacturing

48 Content Marketing Tools to Make Your Life Easier

Single Grain

JUNE 10, 2021

Content Marketing Tools for Social Media. Social media posts. You can check the number of links and social media shares of the best-performing content. BuzzSumo offers three pricing plans, which come with unlimited monthly searches: Pro: $99 per month for 5 users. SEMrush offers two pricing plans: Guru: $199.95

SEO

SEO Marketing Pop-Up Communications

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

VideoWeek

JULY 29, 2022

Fifty-four percent of agencies say the industry is facing its worst ever talent crisis, while 48 percent of those surveyed overall (including agencies, advertisers, ad tech companies and media owners) share that sentiment. And 67 percent of those surveyed say that talent shortages are proving to be a major blocker to growth. The Week in TV.

Ad Tech

Ad Tech Agency Media Cookies

AdTech Trends

How to Set up a Programmatic Direct Deal in Google Ad Manager

FTC Approves Request for Public Comment on Updates to Endorsements and Testimonials Guides

Trending Sources

Inside the tensions countering advertisers’ latest quest for programmatic transparency

The WIR: Channel 4 Privatisation Plans Set to be Shelved, RTL Revenues Up 18 Percent Despite TV Ad Struggles, and Job Cuts and Ad Campaign Pauses Hit Twitter

The ANA’s transparency crackdown has been mired by ad tech’s intricacies

The WIR: TikTok Introduces Paywalled Long-Form Content, UK Unveils its GDPR Replacement, and Publishers’ Online Video Revenues Fall

How Jagran New Media doubled video ad revenue with a managed AdOps service

The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

The WIR: Government Creates £90 Million Hole in BBC Budget, IPG Seals First Look Deal with Amazon Prime Video Ads, and ANA Finds High Wastage in Programmatic

Media Buying Briefing: The good, the bad and the ugly of 2022 for media agencies

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

The WIR: Netflix Moves into Live Streaming, GroupM Launches a Media Decarbonisation Coalition, and Amagi Raises Over $100 Million

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

The WIR: Salto Shuts Down, IAB Tech Lab Launches Decarbonisation Initiative, and Disney+ Reveals Targeting Plans

The WIR: Tremor International Seeks a Buyer, Google and Meta’s Ad Dominance Starts to Slide, and MFE Closes in on ProSiebenSat.1 Takeover

The WIR: MRC Plans YouTube Audit, Writers Strike Hits WBD Earnings, and DMGT Teams Up with Qatari Backers for Telegraph Bid

Why Your Start-up Business Needs a T-shaped Marketer

The WIR: Bertelsmann Pauses Mega Merger Plans, S4 Reaches £1 Billion in Revenues, and Channel 4 Trials Less Cluttered Ad Breaks

The WIR: TikTok Launches Shoppable Ad Formats, VidMob Raises $110 Million, and Streaming Viewing Surpasses Cable in the US

14 Ways to Improve Customer Loyalty During COVID-19

48 Content Marketing Tools to Make Your Life Easier

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

Stay Connected