Martech Series

JUNE 16, 2022

Integrated omnichannel planning and activation meets real-time brand measurement and optimization. Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. Introducing Brand Lift Live by Quantcast.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

OCTOBER 4, 2022

Sprout Social announced the launch of its rebranded advocacy solution, Employee Advocacy by Sprout Social. With this solution, users can create and publish their employee-driven amplification efforts from Sprout’s comprehensive social suite. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Brand Awareness 88

Brand Awareness Audience MarTech Communications 88

Martech

AUGUST 6, 2021

Ad measurement and authentication platform DoubleVerify has introduced new enhancements to its CTV brand safety offering, reflecting the growth of CTV and the hurdles marketers face when adding the channel to their mix. Brand risks on CTV. Linear TV is traditionally more mainstream and brand safe than the anything-goes digital space.

Ad network 108

Ad network Audience Advertising MarTech 108

Ad Tech Daily

MARCH 6, 2023

Now, brands can leverage DV’s independent measurement to verify the quality of their media campaigns on Twitter’s Home Timeline NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced an expanded partnership with Twitter to offer in-feed brand safety and suitability measurement (..)

Ad Tech 81

Ad Tech Media Advertising 81

Martech Series

AUGUST 12, 2022

Littledata, an ecommerce data platform focused on the Shopify and BigCommerce markets, has closed a funding round to accelerate growth with direct-to-consumer (DTC) brands around the world. The funding will allow Littledata to accelerate product and marketing to enable more use cases and reach a wider range of brands. “As

eCommerce 87

eCommerce Finance MarTech Impressions 87

Ad Tech Daily

JULY 18, 2022

Integrated omnichannel planning and activation meets real-time brand measurement and optimization SAN FRANCISCO — Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising.

Advertising 84

Advertising Marketing Ad Tech Media 84

Martech Series

OCTOBER 17, 2022

DoorDash is introducing new self-serve ad solutions designed to give CPGs more flexibility and options to reach nearly every household in America. With today’s news, we’re excited to bring digital ads to brands of all sizes with innovative and flexible solutions.” Self-Serve Ads Manager for CPGs.

Manufacturing 90

Manufacturing Banner MarTech Retail 90

Ad Tech Daily

MARCH 10, 2023

With Authentic Direct, publishers can automatically align with advertiser brand suitability settings on direct campaigns NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of Authentic Direct™, a solution allowing digital publishers to proactively (..)

Ad Tech 73

Ad Tech Media Advertising Marketing 73

Exchange Wire

FEBRUARY 14, 2024

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (14th February, 2024) announced the launch of new tiered brand suitability categories to address “Made For Advertising” (MFA) measurement and protection in a more nuanced and brand-specific [.]

Advertising 52

Advertising Media Ad Tech 52

Martech Series

JUNE 20, 2022

. “As social platforms become an increasingly important touchpoint in the world of e-commerce, brands are seeking creative ways to engage their audiences and turn them into loyal customers,” said Dash Hudson co-founder and CEO, Thomas Rankin. Marketing Technology News: MarTech Interview with Lyle Underkoffler, CMO at Smartly.io.

Retail 83

Retail MarTech Audience Media 83

Martech Series

SEPTEMBER 6, 2022

GumGum , a contextual-first global digital advertising platform, has announced that multinational software company, SAP , has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity TM , to significantly boost brand awareness.

Brand Awareness 86

Brand Awareness Audience MarTech Cookies 86

Exchange Wire

APRIL 20, 2023

ID5 has just launched a new guide for advertisers that uncovers the essential criteria for evaluating universal identifiers, as well as the pathways they can take to leverage these solutions. The post ID5 Reveals Essential Criteria for Evaluating Universal ID Solutions in New Guide for Brands appeared first on ExchangeWire.com.

Advertising 52

Advertising 52

Ad Tech Daily

MARCH 14, 2023

Vendor […] The post Sourcepoint Announces Launch of Solution to Pinpoint Source of Third-Party Scripts That Pose Privacy Risks for Publishers and Brands appeared first on Ad Tech Daily.

Ad Tech 80

Ad Tech Marketing Media Advertising 80

Exchange Wire

JUNE 14, 2023

Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering partnership with music video streaming service XITE to pioneer a world-first CTV measurement solution. Brand Metrics will apply its measurement methodology [.]

Advertising 52

Advertising 52

Exchange Wire

SEPTEMBER 7, 2023

MBC Media Solutions (MMS), the commercial arm of MBC Group — the largest and leading media company in the Middle East and North Africa — announced its partnership with Viaccess-Orca & Equativ to empower the monetisation of Shahid, MBC GROUP’s [.]

Media 59

Media 59

Exchange Wire

JUNE 17, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. The post Quantcast Launches Brand Advertising Solutions to Maximise the Impact of Every Marketing Dollar appeared first on ExchangeWire.com.

Advertising 52

Advertising Marketing 52

Ad Tech Daily

MARCH 20, 2023

— Digital Media Solutions, Inc. NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals, today announced that it has entered into an agreement to acquire the HomeQuote.io

Ad network 79

Ad network Media Ad Tech Advertising 79

Marketing Dive

AUGUST 15, 2022

LevelUp OAC combines the expertise of agencies TMA and GSD&M around brand strategy, influencer engagement, in-game advertising and more.

Agency 74

Agency Advertising 74

Adweek

FEBRUARY 23, 2024

Agencies and brands, driven by strategic business decisions to adopt generative artificial intelligence, are increasingly using small-language models for more task-driven solutions. "As

Agency 314

Agency 314

Marketing Dive

SEPTEMBER 23, 2022

With the launch of Drizly Ads, the alcohol delivery service looks to expand an ad business that counts Diageo and Molson Coors among its clients.

99

99

Exchange Wire

JUNE 17, 2022

Integral Ad Science and Spotify have announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The post IAS & Spotify Join Forces to Establish a Brand Safety Solution for Podcast Advertisers appeared first on ExchangeWire.com.

Advertising 59

Advertising 59

Adweek

MARCH 11, 2024

Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being served on spammy websites, new research from Adalytics has found.

Advertising 252

Advertising Ad Tech MarTech 252

Exchange Wire

JULY 24, 2023

Attention measurement and optimisation provider, Playground xyz Attention Intelligence Solution (AIP) announced today (July 24th, 2023), its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their Youtube ad [.]

Advertising 52

Advertising 52

PrograMetrix

JUNE 9, 2021

How to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions. To stay relevant and top of mind with consumers, leading CBD brands need to grow with the industry. Advertise Your CBD Products as Health and Wellness Solutions. The market didn't meet its 2020 projection, but it still greatly expanded.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Adweek

FEBRUARY 9, 2024

Brands are facing some pressure to test alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear, scheduled for the end of this year.

Cookies 295

Cookies Audience Marketing 295

Adweek

DECEMBER 6, 2023

Ever-increasing scrutiny of brands' sustainability practices and a more challenging economic environment are prompting brands to find better solutions for one of the biggest problems in online shopping: returns. And with the holiday season in full swing, retailers are gearing up for the busiest returns season of the year.

Retail 275

Retail eCommerce 275

Exchange Wire

JANUARY 25, 2023

Sourcepoint, the data privacy software company for the digital marketing ecosystem, today launches Vendor Trace to provide publishers and brands with an easy way to monitor downstream vendor behaviour on their websites. Vendor Trace, the new dashboard that forms part [.]

Marketing 52

Marketing 52

Adweek

JANUARY 18, 2024

Between the lines According to the company, the event will showcase solutions across the suite of brands in its portfolio of streaming, Discovery announced it will return to TV upfront week, presenting on May 15 at 10 a.m. at The Theater at Madison Square Garden.

250

250

Adweek

JANUARY 8, 2024

Snacking giant Mondelez International, home to names like Cadbury and Oreos, found success using Albertsons Media Collective and Pinterest's data clean room solution, a collaboration announced at CES last year. From July 5 through Aug.

Retail 249

Retail Media Ad Tech 249

Adweek

OCTOBER 11, 2023

The feedback was not encouraging, I'll be honest," said Maestre, now the vice president of global creative solutions at ad-tech firm Nexxen. Earlier in Maestre's career, at Viacom and Turner, they worked on household brands including Nickelodeon and Cartoon Network.

Ad Tech 276

Ad Tech 276

AdPulp

FEBRUARY 2, 2015

The post Candy Brand Creates Conflict Resolution Solution appeared first on AdPulp. They think they’re right, so they are. It’s the kind of thing that could drive person to eat a lot of candy in a nervous fit. Thankfully, there is a better way […]. Super Bowl'

65

65

Adweek

MAY 17, 2023

Discovery wants brands to know it. Discovery's Wednesday morning upfront week presentation at New York's The Theater at Madison Square Garden, the company unveiled the full roster of advertising solutions for the ad-supported tier of the combined HBO Max and Discovery+ streaming service, launching May. During Warner Bros.

Advertising 266

Advertising 266

Adweek

MAY 17, 2023

The sweet spots, titled "Proudly the Second Best," show off the brand's solutions for new parents while acknowledging there's no place a young child would rather be than with their family. Ikea is known for affordable and practical furniture, but in a new ad campaign, its products sit unused. Each of the three ads showcases.

253

253

Adweek

APRIL 26, 2023

Edgard & Cooper co-founders Louis Chalabi and Koen Bostoen got the idea to found their premium pet food brand based on experiences with their own dogs Edgard, who suffered from bad food allergies, and Cooper, a picky eater.

Food 242

Food 242

Martech

MAY 1, 2024

The solutions announced include a number powered by artificial intelligence. It also announced new solutions to optimize in-store, online and call center customer experiences. A new self-service solution that allows users to quickly assemble target panels from Qualtrics panelist profiles. Specific Qualtrics AI solutions.

Conversion 84

Conversion MarTech Agency Marketing 84

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. Chase’s advantage is transactional first-party data, which allows brands and agencies to target based on purchase history. Dig deeper: Why we care about retail media networks Data. Like retailers, we have first-party data and a dedicated audience.

Media 110

Media Retail MarTech Audience 110

Martech

FEBRUARY 28, 2024

At its core, lead generation should be about bringing people who are interested in your solution, your category or the pain point you solve — in that order. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. Brand understanding.

Marketing 139

Marketing Brand Awareness Viewability Audience 139