VideoWeek

DECEMBER 12, 2022

With Apple’s App Tracking Transparency policy having already severely limited advertisers’ ability to track and measure mobile campaigns, the news theoretically had the potential to intensify mobile apps’ identity crisis. FLEDGE meanwhile, as on the web, is concerned with retargeting.

Cookies 105

Cookies Ad Tech Retargeting eCommerce 105

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution.

Audience 115

Audience Cookies Retargeting Marketing 115

Digiday

APRIL 27, 2023

It’s no secret and no surprise that Apple’s privacy changes have had a major impact on digital advertising. Apple’s changes have been a “very bright light” on non-consented data use, said Gartner analyst Eric Schmidt, but declining match rates and weakening retargeting have also highlighted broader issues around measurement.

Ad Tech 50

Ad Tech Retargeting Finance Ad Inventory 50

Basis

JANUARY 24, 2024

And solutions abound for targeting and retargeting potential new customers and attributing their conversions—including inquiries, online applications, scheduled appointments, and more—to advertising campaigns. When collecting first-party data, it’s critical to keep regulations and customer expectations around data privacy top-of-mind.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

InMobi

MAY 6, 2014

With a strong emphasis on user privacy, the mobile app ecosystem has gone through several changes over time (such as deprecation of UDID, MAC address and so on). InMobi respects user privacy and its SDK is in compliance with all of Apple’s policies. What is IDFA?

Ad network 52

Ad network Retargeting Mobile Ads Conversion 52

Automatad Inc.

FEBRUARY 22, 2022

Google announced banning cross-device tracking on Android and the introduction of Privacy Sandbox for Android devices within the next two years. Future of Tech Commission reports US citizens to be in support of a robust federal technology policy. Data Privacy Updates. Privacy Sandbox for Android.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

InMobi

JUNE 13, 2014

Apart from better monetization, uniquely identifying devices is extremely important as it helps ad networks do conversion matching (attributing app installs to the source), frequency capping, estimating unique users, security and fraud detection, and re-engagement/retargeting campaigns. What's the deal with AID?

Advertising 52

Advertising Ad network Retargeting Ad Click 52

VideoWeek

FEBRUARY 13, 2023

“Privacy by design” Where previous attempts at far-reaching ad tech tie ups have come unstuck under the regulatory microscope – and US tech giants face ongoing scrutiny over their methods of gaining consent for using personal data – the European JV has GDPR baked into its DNA.

Advertising 104

Advertising Ad Tech GDPR Retargeting 104

Monetize More

DECEMBER 28, 2022

Creative Optimization can assist in retargeting these leads with specialized or quality ads enticing the customer to checkout. Retargeting & Contextual Advertising. Retargeted ads are the ads that follow you around online you see once you engage in a certain product or service until you checkout.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Smart-Hub

DECEMBER 8, 2023

SmartHub, for instance, has an integrated technology stack for targeting and retargeting that protects user privacy and does not rely on 3rd party data. Users worldwide are increasingly concerned about the privacy of the information collected by companies and the applications they use.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Smart-Hub

MARCH 14, 2022

The increasing demand for user privacy is influencing a major industry shift as stakeholders are forced to reinvent their data collection practices. What are cookies, and what is the connection between cookies and privacy concerns. Recently, we have seen many cookieless browsers spring up as a response to user-privacy concerns.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Clearcode

MARCH 15, 2023

In the last few years, Internauts have gained serious protection of their privacy. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR. How long will the organization honor its privacy policy?

GDPR 52

GDPR Audience Cookies eCommerce 52

Single Grain

APRIL 8, 2021

The major highlight of the iOS 14 update is how it handles user privacy and data use. To maintain user trust in Apple devices and the company's high standards for privacy, security and content, the newest versions of Apple iOS 14.5, Apple’s new iOS 14 policy will have a negative impact on small business' sales. and tvOS 14.5

Conversion 52

Conversion Mobile Ads Ad network SEO 52

Lemonads

OCTOBER 14, 2020

Drop-In Pixel Tracking Use drop-in pixel tracking to track external conversions or for retargeting visitors who don’t convert on your landing page. SSL Certificates & GDPR Compliance Verify that all interactions are secure and encrypted so visitors willingly enter their information knowing that their privacy will not be compromised!

Conversion 52

Conversion A/B Testing CPA GDPR 52

VideoWeek

SEPTEMBER 23, 2022

On connected TV channels, Teads says it will enable creative optimisation and interactive features, as well as frequency capping and retargeting which will work across all channels. Meta Sued for Violating Apple’s Privacy Rules. ATT requires apps to ask for iPhone users’ permission to track their activity.

eCommerce 59

eCommerce Media Ad Tech Entertainment 59

Martech

FEBRUARY 11, 2022

From retargeting campaigns to personalized messaging via chatbots, brands can use these tools to customize their messaging for customers on a personal level. Respecting consumer privacy. People care about their privacy and will only respond well to personalized communication that uses the information they’ve consented to share.

Marketing 119

Marketing Machine Learning Audience MarTech 119

Clearcode

JANUARY 22, 2023

More recently, Apple has also introduced changes to its mobile advertising identifier (IDFA) to strengthen user privacy for its iOS, iPadOS and tvOS users. Google Chrome’s Privacy Sandbox 4. It looks like Google will also be restricting access to its advertising ID in Android , GAID, as well. What’s Happening With Mobile IDs?

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Lemonads

SEPTEMBER 21, 2020

Drop-In Pixel Tracking Use drop-in pixel tracking to track external conversions or for retargeting visitors who don’t convert on your landing page. SSL Certificates & GDPR Compliance Verify that all interactions are secure and encrypted so visitors willingly enter their information knowing that their privacy will not be compromised!

Affiliates 52

Affiliates A/B Testing Marketing Conversion 52

Single Grain

NOVEMBER 8, 2019

Engage – Here, you take that initial opt-in and build the relationship through some value-building action (email nurturing, retargeting, etc). Too many e-commerce brands operate on a simple “one and done” policy. This is where you grab their attention and get that initial small opt-in. 2) Special Offers and Loyalty Programs.

Marketing 112

Marketing Conversion Audience Media 112