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The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. billion in ad sales during the first quarter of 2024, up 21 percent year-on-year. Top Stories Warner Bros.

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The WIR: YouTube Primetime Channels Lands in Germany, Viant Considers MediaMath Merger, and ANA says Agencies Must Ask Brands Permission to Use AI

VideoWeek

JUNE 9, 2023

In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. MediaMath was forced to refinance last year after its founder, Joe Zawadski, was ousted as CEO. The firm has been exploring a sale since 2020.

Agency 52
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Digiday+ Research: Beyond the hype, how publishers are actually using AR and VR

Digiday

JULY 28, 2022

The series follows up on a report Digiday produced five years ago to discover how technologies previously reported on have evolved and to explore new technologies that have since emerged, including blockchain and robotics. This is the first part of a research series on the most popular emerging technologies. With the U.S.

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