Adweek

NOVEMBER 21, 2023

New legislation is emerging in response, with the Securities and Exchange Commission (SEC) proposing rules around mandatory emissions reporting for companies and.

Agency 284

Agency 284

Adweek

AUGUST 18, 2022

The flying camera introduced at the Snap Partner Summit in April is being grounded, according to a report by Meghan Bobrowsky of The Wall Street Journal. Bobrowsky reported that Snap co-founder and CEO Evan Spiegel told employees during a question-and-answer session that further development of Pixy was being halted as.

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Adweek

JANUARY 5, 2023

The layoffs continue at Twitter, with Erin Woo of The Information reporting that roughly 40 data scientists and engineers who specialized in refining machine learning to optimize ads on the platform were let go late Wednesday. Twitter eliminated its press relations team and could not be reached for comment.

Machine Learning 296

Machine Learning 296

Adweek

JULY 28, 2022

Twitter's Transparency Report hit a nice, round number Thursday: 20. The social network said in a blog post introducing its 20th Transparency Report, "Why does this matter? Meaningful transparency.

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Adweek

MAY 9, 2023

The agency pitching process is broken, bloated and overtly complex, according to a new Forrester Research report. Fixing the model requires both brands and agencies to make major changes, said the report's author, Forrester principal analyst Jay Pattisall.

Agency 269

Agency Media Marketing 269

Adweek

NOVEMBER 22, 2022

Meta spent the Tuesday before Thanksgiving giving thanks to itself with its release of its Adversarial Threat Report for the third quarter of 2022, its Community Standards Enforcement Report for the third quarter, its Transparency Report for the first half of the year and its Widely Viewed Content Report for the third quarter.

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Adweek

AUGUST 10, 2022

Publicis Groupe led Forrester's just-released global marketing services report Wave, trailed closely by its competitors WPP and Omnicom Group after the firm recognized all three as leaders for their global scale and the strength of their current offerings.

Marketing 256

Marketing Media Agency 256

Adweek

OCTOBER 11, 2022

Twitter shared its Q3 IDEA Report (inclusion, diversity, equity and accessibility) Tuesday, noting that while progress stalled in some areas of focus, efforts were ramped up elsewhere. Vice president of IDEA James Loduca said in a blog post, "We remain more committed than ever. This quarter was a testament.

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268

Adweek

JANUARY 18, 2023

The second report from auditor PriceWaterhouseCoopers (PwC) and The Incorporated Society of British Advertisers (ISBA), which analyzed programmatic transactions between September 1 and October 31 2022, suggests elements of the murky supply chain of programmatic advertising are improving.

Advertising 262

Advertising Ad Tech 262

Adweek

JULY 19, 2023

Today, Comcast Advertising, the ad sales division of Comcast Cable, announced the second installment of its annual Comcast Advertising Report. In the face of economic uncertainty, advertisers still want premium experiences.

Advertising 242

Advertising 242

Adweek

DECEMBER 19, 2022

For all the impressions the retailer reported, the ad should have generated way more clicks. "[I Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. I asked the retailer] 'Do you measure impressions with [trade body] Media Rating Council standards?'"

Retail 282

Retail Media Impressions Agency 282

Adweek

DECEMBER 22, 2022

Hannah Murphy of Financial Times reported that four employees on the ByteDance internal audit team--two in China and two in the U.S.--improperly It seems that every time TikTok takes one step forward on the path toward earning the trust of users and regulators, the ByteDance-owned video creation application then takes two steps back.

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280

Martech

APRIL 15, 2024

Salesforce is in advanced talks to buy Informatica, according to published reports. Salesforce stock fell Monday following the Informatica reports. Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems. Neither company has publicly said anything about a possible deal.

MarTech 95

MarTech Marketing 95

Adweek

DECEMBER 15, 2022

TikTok released its third annual trend forecast Thursday, TikTok What's Next Report 2023, aimed at giving marketers some insights into how consumers' wants and needs will change in the upcoming year and how they should adjust their off- and on-platform strategies.

Marketing 251

Marketing 251

Adweek

OCTOBER 7, 2022

Meta said Thursday that it identified more than 400 malicious Android and iOS applications aimed at stealing users' login information for Facebook, and it reported those findings to Apple and Google so that those apps can be removed from their respective app stores. People whose accounts were compromised by those apps were also alerted by.

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More About Advertising

APRIL 17, 2024

The IPA’s quarterly Bellwether Report reflects … The post Ad growth expectations slowing says IPA Bellwether report first appeared on More About Advertising. Recently it was buoyed by forecasts that inflation would rattle down to its 2% target, now it’s proving stickier on just over 3%.

Advertising 69

Advertising Finance Media 69

Adweek

JULY 21, 2022

Twitter released its Inclusion, Diversity, Equity and Accessibility Report for the second quarter of 2022 Thursday and detailed the open-sourcing of its #UntilWeAllBelong Toolkit, making its courses publicly available to anyone.

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270

Adweek

JUNE 16, 2022

Long waits, short staffs and inflated prices were all issues cited by consumers in restaurant reviews on Yelp, the business directory and crowdsourced review forum revealed in its 2022 State of the Restaurant Industry report, which was released Thursday.

Food 241

Food 241

Adweek

NOVEMBER 7, 2022

Jeff Horwitz and Salvador Rodriguez of The Wall Street Journal reported Sunday that the impending layoffs may impact many thousands of the company's work force of more than 87,000,

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239

Adweek

OCTOBER 26, 2022

Google parent Alphabet reported a net profit of $13.9 Even tech behemoth Google is facing pressure from slowing advertiser spending ahead of tough economic conditions. billion in the third quarter, down 27% from a year earlier, while revenue climbed 6% to $69.1 billion, lower than analysts' estimates of $70.9

Advertising 237

Advertising 237

AdExchanger

APRIL 16, 2024

US digital ad revenue grew at a slower rate in 2023 compared to 2022, hampered by inflation, climbing interest rates and advertising industry layoffs, according to the IAB/PwC Internet Advertising Revenue Report released Tuesday.

Advertising 114

Advertising Retail Media 114

Adweek

JULY 25, 2022

In the latest of Forrester's agency Wave reports, VMLY&R and Omnicom Precision Marketing Group (OPMG) came out as the top leaders, with the market research company scoring the agencies high on strategy and current offerings.

Marketing 256

Marketing Agency 256

Adweek

JUNE 14, 2022

On Tuesday, Spotify released its fourth annual Culture Next Trends Report, digging into the emerging trends among young people in the audio and podcasting space. The report is released ahead of next week's Cannes Lions International Festival of Creativity, where Spotify also plans to host its roundtable, Who is Gen Z, Really?

Media 246

Media 246

Adweek

DECEMBER 18, 2022

The Global Agency Remuneration Trends Update report by the World. The average payment terms from clients now stand at 60 days with--on average--a third of agencies having been forced to extend their terms in the past 18 months in order to land contracts, with a quarter of businesses working on 90 day terms or more.

Agency 258

Agency 258

Adweek

NOVEMBER 20, 2022

The latest report is the first since 2019, before the outbreak of the Covid-19 pandemic. Despite the rise to prominence of equality movements in recent years, inclusivity across the global marketing sector has stalled, according to Kantar's Inclusion Index. The aim.

Marketing 242

Marketing 242

Adweek

SEPTEMBER 29, 2022

TikTok released its latest transparency report, which shows all content and ads removed from the platform since this time last year. The company, owned by ByteDance, removed ads for violating the platform policies, such as faking engagement.

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250

Adweek

FEBRUARY 28, 2023

As industries and lawmakers grapple with the reality of climate change and the transitions that it requires, the environmental, social and governance (ESG) regulatory and reporting landscape is expanding into a complicated sprawl.

Marketing 249

Marketing Agency 249

Adweek

JUNE 7, 2022

The 27 leading technology companies that make up the membership of the Tech Coalition committed to adopt the Voluntary Industry Framework for Transparency Reporting, which was released at the WeProtect Global Alliance Summit in Brussels last week, in order to address child sexual exploitation and abuse online.

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254

Adweek

SEPTEMBER 23, 2022

A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than allowing them to choose freely.

Non-Profit 243

Non-Profit 243

Adweek

JANUARY 30, 2023

To promote the immersive gaming worlds players can access through its PlayStation 5 (PS5) console, Sony Interactive Entertainment (SIE) has released a campaign in which it imagines journalists reporting live from within their games' action-packed narratives. These games include Spiderman, Resident Evil, God of War and Gran Turismo.

Entertainment 263

Entertainment 263