Adweek

APRIL 2, 2024

Business-to-business is, well, big business. Its name alone contains double the business of B2C.) Consider this: U.S. B2B ecommerce sales are forecast to grow from $1.7 trillion in 2021 to more than $3 trillion by 2027, according to Forrester. And that's just online. Plenty more hospital equipment and accounting software are sold IRL.

eCommerce 319

eCommerce 319

Adweek

MAY 5, 2023

3D Apartment aims to take some of the pain out of apartment hunting and interior decorating by using VR and AR technology to help people find homes and decor. The 3D Apartment platform lets home hunters take virtual tours of apartments and apply for residence digitally from any location. It also offers a variety of.

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Adweek

APRIL 4, 2023

April is Earth Month, and to celebrate, hospitality and entertainment company Delaware North launched a "Bee the Difference" campaign in partnership with The Bee Cause Project to educate people about the importance of the earth's pollinators. This campaign will.

Education 255

Education Non-Profit Entertainment 255

Adweek

JUNE 27, 2022

Reddit teamed up with R/GA on "Find Your People," its first-ever consumer marketing campaign on television, which debuted in Canada and the U.S. The focus is on the joy in finding like-minded people in the more than 100,000 communities on the platform, and the campaign will run through the fall on digital video, national TV,

Marketing 279

Marketing 279

Adweek

MARCH 29, 2023

I was essentially trapped in my apartment in Brooklyn and terrified to catch the subway," said Kinney, who is the global chief people.

Agency 234

Agency 234

Adweek

DECEMBER 27, 2023

When it comes to marketing success, it's all about the right team--and this seems to be consistently looked over. It's not hard to see why: Prioritizing experience over cultural fit can be tempting. Trust me, I get it. Who wouldn't want to hire someone who has been in the game for years? Here's the problem:

Marketing 283

Marketing 283

Seth Godin

OCTOBER 15, 2023

Different kinds of people prefer pop tarts to pizza, or prefer expensive wine to beer, or prefer amusement parks to bowling. What’s actually useful is to realize that in this moment, under these conditions, this person and people who have this person’s preferences, will often choose a certain path.

Marketing 97

Marketing 97

Adweek

DECEMBER 15, 2022

While medical advancements have been made since the first reported cases of HIV in 1981, there are lingering stigmas tied to the condition as people are still fearful of those living with HIV and AIDS simply due to their prejudice and ignorance of it. As a way to break down the stigma behind HIV, Casey.

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Adweek

MARCH 17, 2023

Actor Kumail Nanjiani inserts himself into a series of moments where people are dealing with serious messes to remind them, with his signature dry wit, that they're "gonna need more Tide." The campaign for the detergent brand's new Tide Power Pods finds Nanjiani in a series of scenes where people are in the process of.

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Adweek

AUGUST 1, 2022

Twitter is testing a way to let people download and use its iOS application without signing up for an account on the social network. Our team wants to give people an. Product manager Laura Burkhauser explained in a tweet, "Not everyone is ready to sign up for an account the first time they try Twitter.

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Adweek

NOVEMBER 30, 2023

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New Yorker, Details and Wired, as Chief Revenue Officer.

Advertising 279

Advertising Marketing 279

Adweek

JUNE 9, 2023

On this episode of Marketing Vanguard, Sabra CEO Joey Bergstein sat down to talk about how he's navigating the transition from marketing to CEO all while putting people first. For me, business was always about creating value, creating growth. But the center of that is really understanding human needs and understanding how you can meet.

Marketing 196

Marketing Food 196

Adweek

OCTOBER 14, 2022

Getting people's attention is harder than ever. Pink Teddy is a Detroit-based digital development agency that values people's trust and attention. Whether it's a billboard, social media post or TV commercial, advertisers and marketers have to make sure a brand's messaging resonates.

Agency 201

Agency Marketing Media Advertising 201

Adweek

MAY 1, 2023

King Charles's coronation will take place Saturday, and to celebrate, British television network Sky News launched an augmented reality experience that will let people around the world view the coronation crowns to be worn by King Charles and Queen Consort Camilla, as though they're in front of them in the real world. Created by Atlantic.

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Adweek

SEPTEMBER 12, 2022

s Uncommon Creative Studio and global media agency Mediahub on integrated campaign "Don't Don't Yourself," which encourages people to shed their doubts and hesitations and try new things, with the platform's help. Pinterest teamed up with the U.K.'s The company explained in a statement, "Fear of failure. Doomscrolling. Procrastination.

Agency 237

Agency Media 237

Adweek

JULY 19, 2022

70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer engagement and data management software company Redpoint Global via Dynata Research.

Communications 268

Communications 268

Adweek

NOVEMBER 13, 2023

As we hurtle headfirst into the next tech frontier, it's becoming increasingly clear that we need thoughtful, smart approaches to fully realize the power of generative artificial intelligence, rather than the breathless excitement of this year's earlier months.

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215

Adweek

DECEMBER 14, 2023

Retail is staring in the face of a massive transition. Before the pandemic, retail was already locked in competition with online sales, forcing brands to navigate a nimble balancing act. But when stores shut down, either temporarily or permanently, during 2020 and 2021, online shopping emerged as the de facto victor. And now here we.

Retail 230

Retail eCommerce Media Advertising 230

Adweek

APRIL 4, 2023

to pass legislation that regulates how people's data is collected and shared online. In the absence of a federal privacy law, Iowa Gov. Kim Reynolds signed into law a consumer privacy bill last week, making the state the sixth in the U.S. The law will take effect Jan. 1, 2025, giving companies nearly 21 months.

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Adweek

JULY 7, 2022

As marketers flood the metaverse with new kinds of branded experiences, it can be easy to lose sight of what makes these virtual worlds appealing to the users who spend time in them. That human element is what agency Momentum Worldwide sought to pin down in a recent survey of 4,500 consumers across seven countries.

Agency 330

Agency Marketing 330

Adweek

JUNE 24, 2022

It's been a decade since consumers began conversing with voice-activated assistants Siri and Alexa. In all that time, brands have continued to struggle to find their own voices in this sonic revolution. Mastercard believes it's cracked the code on breaking through.

Conversion 269

Conversion 269

Adweek

FEBRUARY 27, 2023

We've all seen those movie montages that show heartbroken characters as they mope around doing something aimlessly while a slow, sad song plays over just to reiterate that they aren't happy after a fight with their one true love. Well, in the month of February, international tech company Bolt has produced a campaign replicating exactly.

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Adweek

JUNE 13, 2023

One evening at the end of May, a crowd gathered at Christie's, the famous auction house in London. The institution known for selling works by the likes of Leonardo da Vinci, Pablo Picasso and Claude Monet was holding a show of regal portraits painted in the Renaissance style. But the antiquated frames actually held modern.

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Adweek

FEBRUARY 21, 2023

Kevin Hart is more than just a comedy actor. His name is already an iconic brand within the media and entertainment industry, and his company, Hartbeat, is on a mission to keep the world laughing. On the latest episode of The Speed of Culture podcast, Thai Randolph, CEO of Hartbeat, joins Suzy founder and CEO.

Entertainment 182

Entertainment Media 182

Adweek

JANUARY 11, 2023

With the growing demand in electric vehicles the Hyundai Motor Company, the third largest car manufacturer by volume in the world, has been on a transformation journey in recent years. But in the U.K., consumers still mispronounce the name--something the brand has chosen to correct with a humorous campaign ahead of an important year.

Manufacturing 292

Manufacturing 292

AdPulp

NOVEMBER 8, 2021

One of the best things about Adpulp.com is the people we meet. The site opens many doors and behind many of these doors are amazingly unique people with […]. The post A Book for ‘Ad People’ with Brains appeared first on Adpulp. Jones: Four things. Hunger, honesty, creativity, and humor.

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More About Advertising

MARCH 4, 2024

More than a thousand kids are scammed every month in the UK, so this new campaign from the Home Office and Media Smart (the Advertising Association’s ad literacy programme) has been made to help young people to spot a fraud when they see it.

Media 102

Media Advertising 102

Adweek

AUGUST 17, 2022

It can be said without a doubt that the Fancy Feast brand team really knows who their customer is. Hint: It is not the human buying the cat food.) It would also be easy to be confused by the brand's latest marketing stunt: a cat-themed Italian trattoria--lovingly named Gatto Bianco (aka "white cat")--in New York's.

Food 286

Food Marketing 286

Adweek

AUGUST 15, 2023

Design plays a vital role in crafting meaningful experiences and driving innovation across industries. Whether it's product, graphic or user experience, design is about more than aesthetics. Designers must grasp user needs, solve complex issues and ultimately create value.

Food 240

Food 240

Adweek

SEPTEMBER 13, 2022

The research found that 94% of people on Twitter are interested in current events, with 85% saying. The social network shared the results of internal studies, as well as collaborations with Pew Research Center, Sparkler and YouGov, predominantly with respondents in the U.S.

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AdExchanger

AUGUST 23, 2023

Third-party cookies, once widely used by marketers to track consumers online and target and measure digital ad campaigns, have fallen out of favor with international regulators keen to protect consumer The post Collaboration Will Drive Marketing’s People-First Future appeared first on AdExchanger.

Cookies 98

Cookies Marketing 98

Adweek

JULY 12, 2022

The pandemic was tough on the theatre industry. When theaters reopened in September 2021, trade association the Broadway League turned to augmented reality to capture theatre-goers' imagination.

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Adweek

APRIL 5, 2023

As companies shift to more circular systems--meaning those that avoid drawing on virgin materials or result in landfill-bound end products--a new set of terminology is emerging to help define how that plays out across industries. The problem for brands, though, is that those terms don't mean much to the average shopper.

Marketing 264

Marketing 264

Martech

NOVEMBER 22, 2023

The post YouTube is deliberately ‘suboptimal’ for people using ad blockers appeared first on MarTech. However, those that are impacted do have ad blockers installed. Get MarTech! In your inbox. Business email address Subscribe Processing.

MarTech 102

MarTech Advertising Marketing 102

AdExchanger

NOVEMBER 5, 2023

Many developers specifically target Apple device owners because they’re known to spend more on in-app purchases than people who own an Android device. Mode owns an app called Earn that lets people collect in-app […] The post This App Is Using AI To Reach People With A High Likelihood To Stay Loyal appeared first on AdExchanger.

Audience 123

Audience 123

Adweek

AUGUST 21, 2023

Dude Wipes is encouraging men to drop their drawers to get the best clean for their butts in the first work from agency of record Curiosity. Best Clean, Pants Down" utilizes an '80s-style jingle to accompany comical scenes of men dropping their pants in public places in an effort to show that the flushable wipe.

Agency 231

Agency 231