Augmented Reality Advertising News

Vodafone’s Christmas Game Lets People Catch Elves in AR

An augmented reality game gives people in the U.K. the chance to win over 60,000 prizes

Vodafone Elf and Seek Hero — In 2022, the Elf and Seek game was played by more than 245,000 people and 270,000 elves were captured.Ocean Outdoor

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

For the second year in a row, telecom company Vodafone is celebrating Christmas with its “Elf and Seek” campaign that allows people across the U.K. to play an AR game for the chance to win a variety of prizes.

Created by Denstu UK&I in 2022, the Elf and Seek game allows people to catch digital elves for the chance to win thousands of prizes, including Nintendo Switch consoles, Lavazza coffee machines, a trip to Tenerife in the Canary Islands and more.