illumin

MAY 6, 2025

According to analysts, advertisers with ties to China or the broader Asia-Pacific region are likely to delay campaign launches or reallocate budgets in response to ongoing uncertainties. Other channels, such as in-game advertising are also expected to see one of the biggest declines in ad spend this year.

Marketing 70

Marketing ROI Advertising Conversion 70

Digiday

APRIL 16, 2025

When Temu sneezes, paid social advertising catches a cold. The Chinese e-commerce juggernaut has been one of the most aggressive spenders in digital advertising, blitzing Facebook and Instagram with a volume and velocity of ads few could match. Continue reading this article on digiday.com.

Retail 76

Retail Social Advertising Media Advertising 76

Martech

MARCH 7, 2025

Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend. Traditional media and social advertising are expected to face the largest budget reductions, while CTV and online video may be more resilient. Email: Business email address Sign me up! Processing.

Advertising 117

Advertising Social Advertising MarTech Media 117

Fuel Lines

AUGUST 22, 2014

In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients. My business was made through social media. It’s hard to believe that social media didn’t really exist just a decade ago.

Social Advertising 279

Social Advertising Agency Advertising Media 279

illumin

MARCH 6, 2025

Omnichannel Approach A mix of programmatic, search, and social advertising ensures brands stay visible across digital and traditional channels where consumers research financial solutions. Leverage email campaigns, social media, and flyers to deliver these messages.

Education 83

Education Electronics Retargeting ROI 83

Basis

JANUARY 17, 2024

What’s happened recently in the realms of paid search and social media? The post Innovations in Search and Social Advertising: December 2023/January 2024 appeared first on Basis Technologies. Want a monthly digest of all the best digital marketing articles, POVs, and reports delivered straight to your inbox?

Social Advertising 98

Social Advertising Advertising Cookies Brand Lift 98

Basis

MARCH 25, 2024

Artificial intelligence is transforming the world of social media advertising—and fast. Social advertisers are seeing a boom in AI-powered advertising tools, and teams are facing increased pressure to embrace them to harness the speed and efficiency they promise. Maybe… or maybe not.

Advertising 105

Advertising Media Social Advertising Non-Profit 105

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). So what are the best paid media tools? Here are the top 17 tools available on the market.

Media 127

Media Marketing Machine Learning SEO 127

AdGlow

MAY 30, 2018

In the report we answer questions like: Which social networks advertisers prefer for different marketing objectives. How much budget advertisers dedicate to social media advertising. Advertiser's future plans for the social advertising channel.

Social Advertising 52

Social Advertising Advertising Media Marketing 52

AdvertiseMint

JULY 14, 2023

Getting a social media marketing service is a good way to do this. This blog post discusses using social media marketing services to give your business an advantage over other companies! Read on as we cover the following: What Is a Social Media Marketing Service? High search rankings.

Media 98

Media Marketing SEO Impressions 98

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Media 98

Media Advertising ROI Entertainment 98

Single Grain

AUGUST 31, 2023

And that’s where we come to the topic of paid social media advertising for business-to-business companies. In this post, we’re going to explore some of the metrics we’ve been finding that shows some patterns of success (or non-success) for B2B businesses leveraging paid social ads. lead-to-win ratio.

Media 98

Media Advertising Conversion Rate Brand Awareness 98

Digiday

MARCH 17, 2024

House of Representatives last week passed a bill, sending it to the Senate that would force social platform owner, China-based ByteDance to sell — or face a ban in the U.S. Although influencer agencies expect to see delays and pushback to a potential ban, they believe there could be other long-term consequences for social advertising. “If

Agency 90

Agency Media Social Advertising Advertising 90

AdExchanger

SEPTEMBER 13, 2022

David’s Bridal has been selling dresses since the 1950s, but it didn't say "yes" to a social advertising strategy until 2019. Now, the retailer allocates one third of its spend to social media – and half that budget goes to TikTok alone.

Social Advertising 117

Social Advertising Retail Media Advertising 117

Single Grain

JULY 19, 2023

As any savvy marketer knows, the social media landscape is constantly changing. The advertising tactics you used in previous years may not generate the same level of leads and conversions today. Work With Us Which Social Media Platforms Should You Focus On? million channels stream on Twitch every month.

Media 73

Media Advertising A/B Testing Education 73

Martech

MAY 13, 2024

Spending also fell for staff and agencies, while paid media grew. Meanwhile, CMOs are clearly prioritizing media spend as they seek to drive revenue growth.” Digital leads paid media. Digital got the lion’s share of paid media, taking 57.1% Martech is now getting 23.8% of the marketing budget, down from about 25.4%

MarTech 124

MarTech Display Advertising Social Advertising Media 124

Digiday

OCTOBER 5, 2022

The coffee brand has tweaked its approach to social media — it was previously tailored to Gen X — to also show up where millennials and Gen Z are spending more of their time. The ad was also published on the brand’s own channels, and was widely distributed across digital, print and broadcast media. The video has over 4.6

Media 69

Media Food Social Advertising Audience 69

Martech Series

OCTOBER 13, 2022

Oktopost enables organizations to increase brand visibility, make meaningful connections with customers, and quantify how social media contributes to the company’s bottom line. The LinkedIn Marketing Partner Program is designed to support marketers and help them achieve their marketing goals and objectives with LinkedIn.

Marketing 98

Marketing MarTech Social Advertising Media 98

Martech Series

NOVEMBER 30, 2022

Tiger Pistol , the leading collaborative advertising platform that delivers local activation at scale, received the 2022 Digiday Technology Award for Best Social Marketing Platform, marking the company’s third win of this prestigious industry award.

Social Advertising 98

Social Advertising Marketing MarTech Advertising 98

Martech

DECEMBER 15, 2021

Digital media and marketing services provider Theorem has announced enhancements to its LinkedIn offering focused on creative optimization. A LinkedIn Marketing Partner, Theorem’s new Creative Optimization package includes an audit of digital channels to support new and effective creative ideas for social campaigns and posts.

A/B Testing 103

A/B Testing Social Advertising MarTech Media 103

Single Grain

NOVEMBER 8, 2023

Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes. That’s where a paid social media agency comes into play.

Agency 52

Agency Media Social Advertising Audience 52

Martech Series

OCTOBER 20, 2022

As a result, customers are assured that they can trust Oktopost to provide secure and reliable social media management. About Oktopost: Oktopost is a B2B social engagement suite, including social media management, employee advocacy, social listening, social advertising, and comprehensive reporting.

GDPR 98

GDPR Social Advertising MarTech Media 98

Spoton Digital Media

MARCH 15, 2021

Social media is an easy marketing effort for B2B brands to underestimate and overlook. While most brands know they need social media added to their marketing mix, they don’t always understand how useful it can be with the right strategy. Social media success looks different for every brand and for every industry.

Media 52

Media Audience Social Advertising Brand Awareness 52

Digiday

AUGUST 1, 2024

Online video advertising passed $15 million, making up 14% of total ad spend, while digital display ads captured 13% at over $14 million. Paid social advertising exceeded $13 million, accounting for 12%, with a concentration on ad buys via X (Twitter). The remaining 7% was a mix of print, native, OTT, and mobile advertising.

Advertising 95

Advertising Social Advertising Marketing Media 95

VideoWeek

JANUARY 7, 2025

US media giant Comcast has announced the launch of Universal Ads, a new buy-side offering which it says will give advertisers of all sizes access to TV inventory across many of America’s largest providers, including NBCUniversal, Warner Bros. Comcast has tremendous assets across tech, media and data.

Media 52

Media Advertising Ad Tech Social Advertising 52

Martech Series

JUNE 15, 2022

In readying for the future of digital advertising, Jamboretz will oversee commercial operation for the company. Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced the appointment of Ryan Jamboretz as President, Commercial & Partnerships. Smartly.io Smartly.io

Social Advertising 96

Social Advertising MarTech Media Advertising 96

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. How is social media programmatic?

Media 52

Media Geo targeting Display Advertising Audience 52

MNTN

MARCH 31, 2023

The study also revealed that CTV had a significant impact on shifting media spend by device, especially for direct buying methods. CTV ads made up almost half of direct spending for 2022 political marketers, contributing to the decline in social advertising share over the past elections.

Retail 98

Retail Impressions Social Advertising Video Ads 98

Adtelligent

JULY 19, 2022

Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Rich Media are usually more complex, include animation or a video, and can be interactive. As a result, programmatic advertising is expected to have nearly $524.31 Social advertising.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Media 52

Media Advertising ROI Entertainment 52

Banner Flow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures.

Advertising 52

Advertising Media ROI Brand Awareness 52

Martech

MARCH 31, 2022

The resulting digital media presence is a tempting opportunity for advertisers. Over the last year, other big box retailers like Best Buy, Lowe’s and Walgreens have also stepped up their advertising offerings. Beyond that, Walmart also lists their presence on social media and around the web on other sites.

Retail 103

Retail Ad network Social Advertising Advertising 103

AdGlow

APRIL 2, 2019

To help you navigate it we've created The Digital Media Lab , a comprehensive guide featuring key ad formats from all our partners – Amazon, Facebook & Instagram, Pinterest, Snapchat and Twitter. Take a look at our video below or click directly on Digital Media Lab button underneath it to access it. Happy experimenting!

Media 52

Media Social Advertising Advertising 52

Martech

MAY 22, 2023

Perhaps unexpectedly, although media allocation is flat, spending on digital channels actually showed a slight decline. CMOs do propose to increase social advertising spend, but among the categories likely to take a hit are search advertising, SEO and digital OOH. The state of martech spend.

MarTech 118

MarTech Marketing SEO Search Advertising 118

Martech Series

FEBRUARY 16, 2023

Edge Storefronts help brands acquire more customers and drive campaign revenue from social media by creating multichannel and campaign-specific e-commerce stores in minutes. Having a storefront for each promotion gives customers a far more relevant experience and fundamentally changes the math of marketing.

Conversion Rate 98

Conversion Rate Conversion Rich Media eCommerce 98

MNTN

NOVEMBER 11, 2022

It wasn’t too long ago social media was the golden goose for advertisers. And interestingly, those reasons are fueling a need to seek out alternatives—resulting in a shift toward Connected TV (CTV) advertising. Years of controversy have done a bit of damage to social media, both in the eyes of users and advertisers.

CPA 98

CPA Social Advertising Media Advertising 98