illumin

DECEMBER 3, 2024

However, over-targeting, constant retargeting, and serving ads with high frequency to the same user can result in excessive data processing and bandwidth use. Improved Efficiency and ROI Sustainable advertising practices often lead to more targeted, less wasteful campaigns, driving better engagement and returns on ad spend (ROAS).

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Digital Ad Blog

MAY 26, 2025

In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. This climate is driving a renewed focus on owned media channels, websites, email lists, content hubs, mobile apps, and CRM-driven experiences, where the brand controls the message, the experience, and the data.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

APRIL 11, 2025

While LinkedIn offers the potential to convert high-value accounts, demonstrating clear return on investment (ROI) often proves challenging due to complex buying cycles and multiple stakeholders. improves ROI and can help your brand become a revenue-generating machine on LinkedIn. This is where Karrot.ai Heres why Karrot.ai

ROI 52

ROI Conversion Rate Conversion Retargeting 52

Single Grain

JANUARY 8, 2025

Stay Scalable Improve Your ROI With These Account-Based Marketing Best Practices Related Video 1. Social media: LinkedIn and Twitter are particularly effective for B2B. Display ads: Use retargeting and programmatic ads. The post 10 Account-Based Marketing Best Practices for Maximizing ROI appeared first on Single Grain.

ROI 52

ROI Marketing Click Through Rate Machine Learning 52

Single Grain

APRIL 27, 2025

ROAS differs from ROI (return on investment) in that it focuses specifically on advertising efficiency rather than overall profitability. While ROI accounts for all costs associated with a campaign (including production, labor, etc.), Facebook Ad Library : Review competitors’ creative approaches and messaging on social media.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

InMobi

MARCH 11, 2025

A bespoke loyalty approach integrates paid media, organic engagement, and proprietary platforms to ensure seamless engagement across touchpoints. Budget Allocation: Agencies optimize media spending across digital channels to maximize ROI. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

MNTN

JANUARY 6, 2025

Over-the-top (OTT) advertising refers to delivering ads via streaming media services directly offered to viewers over the Internet, bypassing traditional cable, broadcast, and satellite TV platforms. You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT.

Advertising 52

Advertising Retargeting CPA Audience 52

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

illumin

OCTOBER 24, 2024

Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options. Social media ads can be tailored to reach specific industries, job roles, and company sizes. This form of advertising is effective for brand awareness and retargeting potential customers who have previously visited your site.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

MNTN

FEBRUARY 14, 2024

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Benefits of B2B Retargeting Business decision-makers are busy and business purchases can often need a host of approvals. B2B customers may need more time to make a purchase.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Single Grain

AUGUST 25, 2020

As a result, your ROI will be higher. After creating their first ad, most media buyers will go back and create more versions of the ads. So if you want to get more plays and generate the highest ROI, you should create multiple thumbnails and then A/B test them to see which one performs best. 480% more clicks. 270% more leads.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Single Grain

JUNE 17, 2025

With 57% of brands now leveraging short-form videos as part of their social media strategy, B2B TikTok lead generation has become an essential component of a social media marketing campaign. Guesty’s success demonstrates how educational content combined with precise targeting can deliver exceptional ROI for B2B companies.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

AdvertiseMint

NOVEMBER 15, 2023

Introduction to Retargeting Retargeting in mobile marketing is a type of digital advertising that targets users who have already interacted with a brand’s mobile app or website. Retargeting is possible because mobile devices generate a unique identifier called an Advertising ID (IDFA).

Retargeting 40

Retargeting Retargeting platforms Conversion Rate Conversion 40

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. shares, comments, etc.)

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

APRIL 15, 2025

With 97% of marketers reporting that ABM delivers a higher ROI than other marketing strategies, the investment in a structured pipeline approach is well justified. By connecting all stages of the account journey, marketers can create more effective, measurable ABM programs that deliver consistent results.

Conversion Rate 52

Conversion Rate Conversion Retargeting Audience 52

illumin

OCTOBER 24, 2024

Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options. Social media ads can be tailored to reach specific industries, job roles, and company sizes. This form of advertising is effective for brand awareness and retargeting potential customers who have previously visited your site.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

illumin

SEPTEMBER 19, 2024

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Ad Monsters

NOVEMBER 29, 2024

As a result, media buyers are demanding greater transparency and more measurable outcomes from ad spend. The growing expectation for proof of performance and ROI means publishers must justify CPMs with clear evidence of effectiveness, putting additional pressure on pricing. As a result, the ability to command high CPMs is challenged.

CPM 52

CPM Audience Ad Inventory Retargeting 52

Martech

MARCH 4, 2022

This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. CPA is a good measuring stick for me…It helps whittle down the media spend,” said Jude O’Connor, chief revenue officer at AdColony. “Not Numbers provide focus.

CPA 111

CPA Retargeting CPL CPC 111

Single Grain

MAY 12, 2025

TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features. Work with the leading TikTok marketing agency Algorithm-Driven Discovery Reshapes Content Strategy TikTok’s algorithm is the secret behind the success of the social media platform.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

MNTN

JANUARY 10, 2025

With the rise of cord-cutting and the popularity of streaming services, connected TV advertising has become an increasingly important channel for marketers looking to reach consumers in a fragmented media landscape. This makes it easier to optimize campaigns and improve ROI (return on investment). What is OTT Advertising?

Advertising 52

Advertising Viewability Retargeting Audience 52

Digiday

FEBRUARY 6, 2023

To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys. The brand’s Creative-as-a-Subscription partnership with MNTN also combined prospecting and retargeting campaigns. CTV ad spend in the U.S. is forecast to exceed $26 billion in 2023, up 27.2%

Retargeting 69

Retargeting Media Conversion Rate Audience 69

illumin

APRIL 16, 2025

That means a big opportunity to leverage social media such as Meta and TikTok advertising, as well as connected TV advertising. Our data-driven approach also makes use of a more accurate and refined audience segmentation, targeted retargeting strategies, and real-time performance tracking. Interested to hear more?

Education 79

Education Advertising Marketing Audience 79

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Goal: Overall Campaign ROI Return on Investment (ROI) Measures overall profitability, calculated as (Revenue Campaign Cost) / Campaign Cost.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. On top of that, many of the media measurement approaches (e.g., Evolving and diversifying the media audience strategy beyond third-party audiences. Activating first-party audiences in media is the most direct path to value for CPGs.

ROI 103

ROI Control Group Audience Cookies 103

Single Grain

MARCH 28, 2023

It’s up to you to decide how to define a conversion , but whatever it is, it must tie back to a calculable ROI metric. The CLV associated with customers brought in from PPC should align with the company’s ROI goals. Paid social media ads. LinkedIn Ads and Facebook Ads are strong social media channels for SaaS products.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Single Grain

APRIL 20, 2025

Digital channels allow for rapid adjustments without the lead times and sunk costs associated with traditional media. Social Media: Maintaining Engagement without Major Investment Social media allows brands to maintain visibility and engagement without necessarily requiring large financial investments.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

illumin

MAY 15, 2025

The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of smart gardening technologies, small space innovations, and more. This helps you reach customers who are more likely to convert and increases your ROI.

Advertising 97

Advertising Marketing Retail Audience 97

Martech Series

JANUARY 30, 2023

Looking to media formats that can support one to one and targeted one to many could yield improved ROI. Think Connected TV, and Competitive conquesting, and programmatic out of home with digital and mobile retargeting. Understanding the above means that to deliver personalization, you cannot skimp on creative assets.

MarTech 98

MarTech ROI Click Through Rate Viewability 98

Single Grain

JUNE 11, 2019

Don’t Forget to Retarget. Just like with Google and Facebook, you can add a retargeting pixel — called the LinkedIn Insight Tag — to your website in order to retarget people on LinkedIn who visit your site. Dive Deeper: Retargeting 101: Why It’s Essential for Any Marketing Funnel. Your experience may vary.

Retargeting 111

Retargeting SEO A/B Testing Banner 111

Martech

OCTOBER 28, 2021

“This is instrumental in driving awareness and keeping your accounts engaged since you can use these visits to retarget these accounts on search display, social media, or any other digital channel,” he added. “The first step I take is to create campaigns to start driving these accounts to our website, “said Tabaran.

Marketing 124

Marketing Account-Based Advertising MarTech Retargeting 124

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. Unicef then retargeted visitors to its site who showed high engagement levels but didn’t donate, which increased the chances of securing a donation. Read the full case study here.

ROI 52

ROI Advertising Conversion SEO 52

Martech

MARCH 2, 2023

With increasing pressure to prove the value of marketing , smart CMOs are turning to marketing mix modeling, or MMM, to improve media performance and quantify their impact. or “How will a 10% change to upper-funnel media impact bookings?” This leads to a media mix that is more effective overall for the same budget.

Marketing 117

Marketing Retargeting Finance ROI 117

Digital Remedy

OCTOBER 2, 2023

Cost-Effectiveness: Localized campaigns often require a smaller budget than national ones, yet they can provide a significant ROI by targeting a more responsive audience. Brand Authenticity: Tailoring your marketing messages to suit the local culture or needs can make your brand more relatable and trustworthy.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

illumin

APRIL 22, 2025

However, over-targeting, constant retargeting, and serving ads with high frequency to the same user can result in excessive data processing and bandwidth use. Improved Efficiency and ROI Sustainable advertising practices often lead to more targeted, less wasteful campaigns, driving better engagement and returns on ad spend (ROAS).

Advertising 81

Advertising Marketing Ad Inventory Impressions 81

MNTN

FEBRUARY 6, 2024

Over-the-top (OTT) advertising refers to the delivery of ads via streaming media services that are directly offered to viewers over the internet, bypassing traditional cable, broadcast, and satellite TV platforms. Types of OTT Ads There are many ways that OTT ads can be delivered through streaming media over the internet.

Advertising 98

Advertising Retargeting CPA Audience 98