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Coke Pops, Maruchan Cools: The Brands Winning and Losing Gen Z in 2025

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights Coke Pops, Maruchan Cools: The Brands Winning and Losing Gen Z in 2025 The 10 brands growing with Gen Z—and the 10 falling behind Gen Z shoppers are expected to surpass Baby Boomers in global spending by 2029.

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IAB finalizes retail media networks standards for in-store

Martech

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. In-store retail media. Why we care.

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BET Lays Off Staff in Conjunction With Paramount Global’s Workforce Reduction Efforts

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent BET Lays Off Staff in Conjunction With Paramount Globals Workforce Reduction Efforts The number of people affected is unknown Kevin Hart was the host of the recent BET Awards 2025. based workforce by 3.5%

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Premier League and Adobe Team Up for Personal Pitch to Soccer Fans

Adweek

At Adobe Summit London, the Premier League followed up the announcement earlier this month of its “digital transformation” —which includes a new app, website, and cloud and AI partnership with Microsoft—with news of a multiyear deal with Adobe giving the league increased access to creativity, marketing, and AI technology.

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The CMO’s Guide to the Current and Future State of Retail Media Networks

Adweek

Those are retail media networks (RMNs) at work. New RMNs are popping up left and right every day. You're not imagining the influx of brand advertisements when buying groceries online at Target.com or seeing sponsored options in the search results when surfing Amazon Prime for a new bathing suit.

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Call for Nominations: ADWEEK’s 2025 Experiential Awards

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Experiential Marketing Call for Nominations: ADWEEKs 2025 Experiential Awards From the dazzling to the educational, send in your best activations of the year. Enter HERE by Aug. 12: Entry fee increases to $695 Aug. 12: Entry fee increases to $695 Aug.

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How Creative Partners Can Find Their Professional ‘Happily Ever After’

Adweek

So many new creative, media, strategy and analytics shops are popping up everywhere. If you want to start an agency, now is the time. My co-founder and I could not be more proud to be part of the many who bring new business models and ways of working to fruition. I just officiated my co-founder's.

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