Adweek

JULY 25, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Innovation The TV-Themed 2025 Comic-Con Activations You Need to See From Peacocks post-apocalyptic wasteland to Hulus backyard bash, here are some of the best San Diego Comic-Con activations Peacock’s Twisted Metal Bumper Battle activation at San Diego Comic Con.

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Martech

FEBRUARY 21, 2025

Paid social media ads dont fail because of the algorithm. CPMs go up, CTRs drop and conversions stall. Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Issue 2: Youre targeting the wrong people Your ad is live, but the results dont make sense. Email: Business email address Sign me up!

Retargeting

Basis

DECEMBER 4, 2024

But new innovations and approaches are slowly but surely improving the experience for advertisers, while opening up new possibilities. The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice.

Advertising

Ad Monsters

APRIL 2, 2025

The FTCs lawsuit against Southern Glazers could be the first domino in a broader crackdown on retail medias influence over pricing and access, forcing transparency in an industry where advertising commitments often determine who gets to compete. If thats the case, retail media could be in for a shake-up.

Retail

Adweek

JULY 2, 2025

Netflix Reveals New Adtech, Recruits Emily in Paris to Pitch Advertisers at Upfront Additionally, Katz noted that recent theatrical concert films from pop stars like Taylor Swift scored well among women under and over 35 in awareness and interest, citing research from Greenlight Analytics. “It wants to lead with its biggest stick.”

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Ad Monsters

NOVEMBER 12, 2024

How We Got to This Point As publishers push SSP for “unique demand” through the years, SSP’s sales teams are setting up always-on Deal IDs with advertisers to ensure said SSPs are competitive within a publisher’s ad stack. We must continue evaluating what is and is not working in charting a best-case forward.

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Martech

OCTOBER 17, 2024

While much of their ire is directed toward social media companies and the government, only one in five “are confident that those who have their personal information will treat it responsibly.” When we watch the actual behavior of consumers, they continue to use websites even when they know their data is being hoovered up by half the world.

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Adweek

JULY 9, 2025

At Adobe Summit London, the Premier League followed up the announcement earlier this month of its “digital transformation” —which includes a new app, website, and cloud and AI partnership with Microsoft—with news of a multiyear deal with Adobe giving the league increased access to creativity, marketing, and AI technology.

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Martech

MARCH 31, 2025

Or picture a music app popping up with, Ten years since you first jammed to this album. AI can sift through years of purchase data, historical actions and interactions, social media likes and even voice tones or biometric feedback to pinpoint moments worth reviving. The numbers back up this approach. Relive the vibe?

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Marketing Dive

JUNE 4, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. DJ Livia; British drummer Nandi Bushell; Dutch-Surinamese vocalist Pink Oculus; Chinese alternative-pop artist Cacien; and dance duo Brooke Blewitt and Jess Qualter.

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Marketing Dive

JULY 28, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Jalen is just a force in authenticity and who he is and his character and how he shows up,” Chaney said. You can unsubscribe at anytime. per Beverage Digest data.

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Marketing Dive

JULY 21, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Dive Insight: Chips Ahoy is aligning itself with a pop culture sensation through its tie-up with “Stranger Things.” Sign up A valid email address is required.

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VideoWeek

NOVEMBER 27, 2024

“If the car knows you’re going to be coming close to a Starbucks on your journey, HD Radio can pop-up a 50 percent off Starbucks coffee coupon,” explains Cosgrave. On the other hand, the location capabilities built into cars present unique targeting opportunities.

Entertainment

TechCrunch Ads

MAY 14, 2025

Imagine youre watching a highly anticipated video from your favorite YouTube creator perhaps the moment a famous couple finally gets engaged when an ad pops up immediately after the clip. This is part of YouTube’s new ad format called “Peak Points.”

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Basis

FEBRUARY 21, 2025

I dont think media is responsible for shortening peoples attention spans, says Lauren Johnson, Client Strategy and Effectiveness Lead at Basis. At the same time, personalization doesnt just mean tailoring the creative and media placement to the individual, but also to the context.

Audience

Ad Monsters

MAY 19, 2025

Publishers like the Financial Times are already seeing it show up in RFPsa sign it could become the next viewability benchmark. The first is media, and the second is gambling, said Marc Guldimann, founder and CEO of Adelaide Metrics. Advertisers arent just talking about attention; theyre inching closer to buying on the metric.

Viewability

Digiday

MARCH 27, 2025

And as the lines between politics and pop culture continue to blur, brand marketers are tasked with showing up authentically and culturally relevant with the specter of political backlash looming large in the background. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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VideoWeek

JULY 10, 2025

Rose is something of a surprise appointment — her name didn’t pop up in any of the articles predicting who might be next in line for the top job (or at least, not any of those seen by VideoWeek).

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Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. The soda brand continues to ramp up its combative streak in a fight to win back declining U.S. Sign up A valid email address is required. market share.

Food

Martech

JANUARY 30, 2025

However, there are several tricky aspects to navigating the local media landscape. Localized approach: Local media marketing requires hyper-targeted content and smaller-scale campaigns aligned to specific media consumption habits. For example, they can increase visibility for a pop-up event with immediate promotions.

Marketing

illumin

JULY 23, 2024

This innovative combination of AR and AI opens up endless possibilities for advertisers to create unique and personalized ad experiences that captivate and inspire. Projection-based AR is commonly used in in-person events such as store openings, pop-up shops, and movie screenings. What is Augmented Reality (AR)? billion by 2027.

Advertising

Digiday

JUNE 16, 2025

Ad networks, retail media networks and the bevy of ad tech companies that support them seem to have carved out a bigger space for themselves along the Croisette. For example, Chase Media Solutions has cozied up on ad tech row, along the pink carpet. A stone’s throw away, Instacart has a pop-up experience.

Ad network

illumin

APRIL 10, 2025

Curate content that would give tax filers a heads up about when tax filing can start (lets say a month before or weeks leading up to when tax filing opens) as well as reminders (can be weekly or a few days before the deadline) for those who still havent filed their taxes yet.

Marketing

Adweek

JUNE 25, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent BET Lays Off Staff in Conjunction With Paramount Globals Workforce Reduction Efforts The number of people affected is unknown Kevin Hart was the host of the recent BET Awards 2025. based workforce by 3.5%

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Basis

NOVEMBER 12, 2024

DOOH advertising is defined as any digital advertising media that people encounter outside of their homes and not on user-owned devices like smartphones or tablets. With an oft-dizzying array of digital channels and media types to choose from, what distinct benefits does DOOH offer to advertisers? Let’s dive in.

Advertising

VideoWeek

JUNE 30, 2025

That’s why Vistar Media, a DOOH company operating in more than 35 global markets, is looking beyond traditional OOH budgets to drive growth. This not only enables the company to reach new OOH advertisers who are already buying programmatically, but helps to bring incremental budgets for media owners. percent YoY in 2025.

Media

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. Other Ad Exchange Examples Some other popular ad exchanges are: OpenX AppNexus Rubicon Project Verizon Media How Do Ad Exchanges Make Money? How Does Performance TV Stack Up?

Ad Exchange

Marketing Dive

AUGUST 7, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Olipop’s latest pop-culture play is designed to grow loyalty with younger men, per release details. You can unsubscribe at anytime. 8 at 3 p.m. 8 at 3 p.m. ET through Aug.

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Marketing Dive

JUNE 25, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Dive Insight: Heinz continues to link itself to music culture and social media memes with the release of the limited-edition Heinz Mustaaaaaard.

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Adweek

JULY 8, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Food Industry News KFC Canada Sets Latest Finger Lickin Good Ad in a Bridgerton-Era Ball The cheeky, cinematic work comes from indie AOR Courage By T.L. Stanley T.L. By submitting your email, you agree to our Terms of Use and Privacy Policy.

Food

Marketing Dive

JULY 25, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Sign up A valid email address is required. You can unsubscribe at anytime. You can unsubscribe at anytime. Please select at least one newsletter.

Marketing

illumin

JULY 25, 2024

Check out our handy guide on how to step up your DOOH game. More specifically, digital out-of-home advertising (DOOH) is digital media run outside the home. In other words, it is digital media that appears in public. Take for example, the Beauty Mark social media campaign by CVS.

Advertising

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Cosmetics teamed with Trainor earlier this year for a third time to turn the pop star into a pilot — the first captain of E.l.f. Sign up A valid email address is required.

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Karola Karlson

JANUARY 13, 2025

TL;DR: Marketing trends will continue to shift A LOT this year Writing about 2024 marketing trends , I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and sustainability going up. Like AI-compiled media monitoring reports, AI-scraped + enriched lead lists.

Marketing

MNTN

MARCH 10, 2025

The goal would be to give these audiences a positive impression of your product or service, through things like ads, email newsletters, promotions, social media, and so on. You can build familiarity with paid social media posts, static ads, YouTube, or Connected TV (CTV) ads, pay-per-click campaigns, and so on.

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Karola Karlson

APRIL 21, 2025

Marketing automation platforms, AI-powered software, social media and copywriting tools… If you find the marketing tool market overwhelming, let me assure you that you’re not alone. Most of us are signed up for 20+ subscriptions. How did we end up in a world where even toothpaste is subscriptionised?

Marketing

VideoWeek

JUNE 24, 2025

In this week’s Week in Charts: Meta reassures agencies over AI, social media users call for content moderation, and Reddit shares jump at AI ad tools announcement. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here.

Agency