AdExchanger

SEPTEMBER 16, 2022

There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA is a combination of paid traffic, clickbait and other incentivized traffic, engineered to create ad impressions and generate revenue. MFA: Made-for-advertising content.

Clickbait 83

Clickbait Pop-Up Advertising Impressions 83

VideoWeek

SEPTEMBER 26, 2023

They typically use sensational headlines, clickbait a nd provocative content to generate page views, which in turn generate ad revenue for the site owner. As noted in the characteristics, pop-up ads, auto-play videos and intrusive ads are placed around low-quality content to maximise ad revenue.

Clickbait 81

Clickbait Advertising Pop-Up Banner 81

Banner Flow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. For instance, cybersecurity company Akamai has reported a staggering increase in global internet traffic of up to 30 per cent. What 2021 social media advertising trends will we be discussing?

Media 98

Media Advertising Pop-Up Clickbait 98

Basis

DECEMBER 7, 2023

If you’ve ever clicked on a link like this, you’ve likely found yourself transported to a digital space that looks more like a carnival midway ride than a normal website: ads flashing, inventory refreshing, and call-to-action buttons leading you to other websites with even more pop-up ads. It starts with a clickbait headline.

Advertising 78

Advertising Pop-Up Impressions Ad Inventory 78

VideoWeek

AUGUST 24, 2023

On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The industry is looking to fix this; there is talk among trade bodies about working to formulate a definition, and the ANA is conducting a follow-up study where MFA will be more clearly defined.

Clickbait 52

Clickbait Advertising Pop-Up Audience 52

Banner Flow

DECEMBER 7, 2020

Then check out our 2022 social media advertising trend report now! While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. For instance, cybersecurity company Akamai has reported a staggering increase in global internet traffic of up to 30 per cent.

Media 52

Media Advertising Pop-Up Clickbait 52

Smart-Hub

MARCH 19, 2024

Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. Pop-up ads suddenly appear over the existing content as small windows, so they can be very effective in terms of grabbing attention.

ROI 64

ROI Native Advertising Ad Exchange Banner 64