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Semrush acquires Third Door Media, including MarTech

Martech

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. What happens to MarTech and the MarTech Conference?

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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work. Communications and public relations experts use genAI to produce content for press releases, interviews and executive briefings, but its capabilities go further.

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Why public relations is thriving in today’s global marketing mix

Martech

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. The post Why public relations is thriving in today’s global marketing mix appeared first on MarTech. This article was co-authored with Ronen Shnidman , Head of Content at okoora.

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How a human-centric approach could fix reputational disasters in 2025

Martech

Dig deeper: Why public relations is thriving in todays global marketing mix Building trust through authentic connection Ultimately, companies need to understand that trust cant be built through technology alone. The post How a human-centric approach could fix reputational disasters in 2025 appeared first on MarTech. Processing.

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Publicis Groupe forecasts sunny H2 based on strong H1 new business gains

Marketing Dive

Omnicom’s Q2 organic revenue increased 3% year over year, which was in-line with expectations, though the company’s branding and retail commerce and public relations divisions experienced sharp declines, down 17% and 9%, respectively. The company upheld its full-year guidance of growth between 2.5%

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Target’s DEI retreat: Inclusivity was never more than a marketing stunt

Martech

This performative allyship prioritizes public relations over authentic commitment to equity and inclusion. The post Targets DEI retreat: Inclusivity was never more than a marketing stunt appeared first on MarTech. The backlash underscores a growing skepticism toward brands that fail to uphold their commitments. Processing.

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Misinformation is exploding, and your brand is next

Martech

If the frequency of misinformation for your brand is high and/or your brand is the subject of viral misinformation, bring in a public relations expert or agency now. Avoid drawing more attention to the misinformation. Do not wait until disaster hits. Human minds are complex and come out of the box ready to believe misinformation.