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With Google in hot water with the DOJ, what exactly are anti-trust laws?

illumin

It was alleged that by forcing computer manufacturers to automatically install Internet Explorer on Windows operating systems, that Microsoft was participating in unfair competition practices. Regardless of the penalties faced by the search giant, the world of search advertising is about to be upended.

Ad Server 105
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Advertising Week Briefing: Some worry the DOJ is ‘fighting yesterday’s war’ in ad tech antitrust case

Digiday

Earlier this week, the Justice Department outlined its proposed remedy framework to rein in Google’s search market dominance. Potential outcomes include the search giant’s breakup, the prohibition of sweetheart deals with device manufacturers, and adjustments to its search advertising operations.

Ad Tech 64
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What Comes Next for Google’s Search Monopoly?

VideoWeek

. “It shows that, at least when it comes to general search services and search-based advertising, the interests of Apple and Google are fully aligned. But as the Google model has shown, securing default placements would see Microsoft grow its share of search, and therefore increase its ad revenues.

Ad Tech 64
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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

German Regulator Highlights Google’s Dominance in Non-Search Advertising. German competition regulator Bundeskartellamt has published a report on non-search online advertising, with the intention of shedding light on the “black box” of programmatic ad tech. CMA Scrutinises Microsoft/Activision Blizzard Takeover.

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22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

Content marketing gets 3X more leads than paid search advertising. 70-80% of search engine users are only focusing on the organic results. GoPro is a manufacturer of action cameras that are mostly used in adventure sports. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI.

Marketing 106
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Lower Spend, Slower Growth and Higher Concentration: How Tariffs Are Impacting the Global Ad Market

VideoWeek

.” Automotive advertisers put the brakes on brand spending In terms of where the policies will hit advertising, the automotive sector is predicted to be most prone to pullbacks amid disruption to manufacturing. Looking at individual channels, search will account for 21.5 percent market share this year.

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The WIR: Germany Mulls 10 Percent Tech Tax, MFE and PPF Discuss Joint ProSieben Takeover, and AI Video Startup Creatify Raises $15.5 Million

VideoWeek

Google Faces 25 Billion UK Lawsuit Over Search Advertising Google is facing a 25 billion lawsuit in the UK, accusing the tech giant of abusing its dominant position in the online search advertising market. million UK advertisers who have purchased Google search ads since 2011.

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