Ad Monsters

JANUARY 14, 2025

Jeffrey Bustos, VP of the Measurement Addressability Data Center at the IAB, explores the future of retail media with insights on data collaboration, privacy-centric solutions, and evolving measurement techniques. Retail media is entering a new phase. Heres where I see retail and commerce media heading next year.

Retail 102

Retail Media Machine Learning ROI 102

Ad Monsters

DECEMBER 2, 2024

Live sports and machine learning are rewriting the playbook for CTV ad yield, blending bundling strategies with dynamic pricing to maximize revenue and minimize waste. As the landscape evolves, profitability continues to be the North Star for broadcasters and media owners in the ongoing streaming war. In fact, 39% of U.S.

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Adweek

NOVEMBER 10, 2022

Artificial intelligence-powered image generators have turned heads on social media for their ability to produce often-realistic and fanciful renderings on any text prompt that one might imagine. A series of partnerships have begun to integrate machine-learning-powered image generation technology into software and online.

Machine Learning 321

Machine Learning Media 321

Adweek

JANUARY 4, 2024

Today, measurement and tech company Samba TV announced that Samba's AI offering, a suite of generative AI and machine learning technologies, will allow brands to accurately and quickly measure the impact of exposure for paid media, product placements or even sponsorships across linear and streaming.

ROI 306

ROI Machine Learning Media 306

Exchange Wire

AUGUST 28, 2024

AlgoriX, an independent global media and technology company and leading provider of advertising solutions, announces a strategic migration to Google Cloud, integrating its data computing, machine learning, and AI infrastructure to the platform. In doing so, the company seeks to [.]

Machine Learning 100

Machine Learning Media Advertising 100

Martech

OCTOBER 28, 2024

Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning. Marketers can provide personalized content through SMS, push notifications, in-app messages, social media ads, and even personalized website experiences.

Marketing 129

Marketing Machine Learning Conversion SEO 129

Digiday

JULY 7, 2024

Having machine learning and generative AI is something that people really are working on,” he said. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. The company is still focused on growing these areas, said Fatih Nayebi, vp of data and AI at ALDO.

Machine Learning 98

Machine Learning Retail Media Marketing 98

Martech

JULY 18, 2024

AI creates more body image issues: “Two out of three people anticipate that AI-generated models, influencers and media imagery will impact the perception of real humans.” It uses machine learning and natural language processing to automate the creation of conversation flows by analyzing existing call logs and transcripts.

MarTech 115

MarTech Machine Learning Conversion Rate Conversion 115

Martech Series

JUNE 23, 2025

Here is a closer look at what powers them: Data Ingestion Layer: This component systematically gathers all relevant data, including CRM records, web analytics, and social media interactions. Feature Engineering Module: Raw data transforms into meaningful features here, which the AI can effectively learn from.

MarTech 103

MarTech Machine Learning Conversion Rate Conversion 103

Martech

DECEMBER 6, 2024

Its conversational intelligence comes from development in natural language processing (NLP) and machine learning technologies. Frame AI was founded in 2016 by George Davis, Robbie Mitchell, Jesse St. Charles and Brandon Reiss.

Conversion 117

Conversion Machine Learning Communications MarTech 117

Martech

JANUARY 9, 2025

Amazons new Retail Ad Service is bringing retail media networks available to everyone. Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers. Not only can it provide access to new audiences, but it is yet another push for standardizing measurement in retail media networks.

Retail 115

Retail Machine Learning Conversion Rate eCommerce 115

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. Predictive AI and machine learning will help identify the best audiences and optimize your segmentation. AI offers significant value.

MarTech 125

MarTech Machine Learning CPA ROI 125

Martech

OCTOBER 9, 2024

New Marketing Possibilities: Cutting-Edge Innovation in the AI Data Cloud Join Snowflake Product Leadership as they reveal how the AI Data Cloud is redefining excellence in marketing and media through advancements in data clean rooms and collaboration, AI, modern applications and beyond. Who should attend? 22, 2024 Time: 10 a.m. PT / 1 p.m.

Marketing 114

Marketing Machine Learning MarTech Advertising 114

Digiday

JANUARY 7, 2025

Reddit also has a new ad format called AMA Ads, which gives marketers more ways to use paid media to reach the right types of users that might be interested in the platforms Ask Me Anything conversations. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Machine Learning 87

Machine Learning Advertising Conversion Media 87

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach Email: Business email address Sign me up!

Marketing 122

Marketing Machine Learning Retail ROI 122

The Ad Tech Blog

APRIL 8, 2025

A +20 Years Old Trend Back in 2005, my first client was a media agency from Spain. A Much Older Trend Back in 1936, Alan Turing asked the question: “ Can a machine think? “ Since then, we’ve seen IBM’s Deep Blue beat Kasparov – then Big Data/Machine Learning, and now LLMs.

Machine Learning 130

Machine Learning Agency Media Marketing 130

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. introduces THINK1.Ai:

MarTech 117

MarTech Food Machine Learning SEO 117

Adweek

JUNE 30, 2022

TRFilter syncs with a journalist's Twitter account and uses machine learning technology to automatically recognize and flag harmful comments, and it offers users the options to.

Machine Learning 236

Machine Learning Media 236

Martech

OCTOBER 1, 2024

In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Machine learning and AI improvements let platforms automate ads at a large scale with little input from marketers.

Machine Learning 124

Machine Learning Retail Media Advertising 124

Ad Monsters

NOVEMBER 14, 2024

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech

JULY 25, 2024

In concrete terms, this means the IOC is using AI for: Monitoring social media platforms to find and flag abuse aimed at athletes. Meltwater , a media intelligence company, partnered with Blackbird.AI Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning.

MarTech 112

MarTech Click Through Rate Machine Learning Conversion 112

Adweek

JUNE 26, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Brands Affordable Luxury is Big Business, but Its Fakes Are Piling Up in Landfills New report singles out knockoff designer sneakers as a big culprit. Social media has glamorized knockoffs without always acknowledging the ethical or legal implications.

Fashion 152

Fashion Machine Learning Education Media 152

Martech

JULY 26, 2024

Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. AI and ML: Revolutionizing customer journeys Artificial intelligence (AI) and machine learning (ML) are pivotal in crafting seamless, individualized customer journeys.

Marketing 129

Marketing SEO Retargeting Conversion 129

Advendio

APRIL 4, 2025

Retail media is becoming one of the biggest trends in digital advertising. Retail media networks (RMNs) are changing how brands connect with shoppers, using first-party data to deliver highly targeted and personalised ads. But what’s behind this massive growth, and why is first-party data such a game-changer for media buying agencies?

Retail 52

Retail Media Agency Machine Learning 52

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback.

Manufacturing 129

Manufacturing Marketing AutoMobile Machine Learning 129

illumin

JULY 11, 2024

Also sometimes referred to as enterprise machine learning, predictive AI is a go-to for boosting performance and efficiently planning future campaigns. It does this by using advanced statistical models and machine learning algorithms. Machine Learning lets computers act without being specifically programmed for tasks.

Machine Learning 52

Machine Learning Education Manufacturing Ad Space 52

Martech

JULY 30, 2024

They often use grassroots marketing, social media engagement and word-of-mouth. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement. Social media marketing is essential for both startups and large corporations.

Marketing 113

Marketing Brand Awareness Machine Learning GDPR 113

Ad Rants

JULY 25, 2022

Some of the most popular data sources include web analytics, social media data, customer data, and purchase data. Now, with the rise of social media and other ad platforms, cross-platform remarketing is becoming more common. Increased adoption of AI and machine learning. can help them ?make

Machine Learning 252

Machine Learning Mobile Search Conversion Rate Conversion 252

InMobi

MARCH 11, 2025

A bespoke loyalty approach integrates paid media, organic engagement, and proprietary platforms to ensure seamless engagement across touchpoints. Budget Allocation: Agencies optimize media spending across digital channels to maximize ROI. Recognizing the challenges of reaching consumers across fragmented digital landscapes, Gap Inc.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Martech

SEPTEMBER 9, 2024

From hyperscalers and martech vendors to agencies and point solutions, everyone is touting their AI/machine learning and genAI-specific capabilities. While media monitoring and brand protection practices are well-established, GenAI is amplifying and diversifying the nature of threats. Listening for fake content.

Marketing 124

Marketing Non-Profit Machine Learning MarTech 124

Martech

FEBRUARY 6, 2025

Moving beyond media metrics: Vivek Khandelwal from ServiceNow, said, “You can talk about click-through rate, cost per click and cost per impression all day long, but what eventually matters to the business are the revenue metrics.”

Machine Learning 88

Machine Learning Marketing Brand Lift Click Through Rate 88

Martech

JANUARY 13, 2025

Below is a timeline of milestones across social media, email marketing and regulatory/legal/restrictive events since the 1990s. The value of moderation: Lessons from email marketing and other social media platforms Without blocklists like Spamhaus, email would have devolved into a cesspool of spam and scams, rendering the channel unusable.

GDPR 129

GDPR Machine Learning Education Media 129

Martech

JANUARY 16, 2025

Ardis Technologies included Axle AI Media Asset Management with its DDP storage system. This provides users with tools to generate proxies, organize media assets and utilize powerful search features within the DDP ecosystem. Hightouch launched Hightouch for Offsite Media Networks, a platform developed with Databricks.

MarTech 114

MarTech Non-Profit eCommerce Machine Learning 114

Martech

MARCH 10, 2025

The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. A solid marketing measurement strategy isnt just about overcoming the limitations of cookie-based tracking its about predicting the optimal media mix for maximum impact.

Marketing 119

Marketing Cookies Machine Learning Retail 119

Martech

DECEMBER 6, 2024

Developing effective social media content. Social media content. It also knows about machine learning, marketing analytics, and Agile Marketing. Here are some examples of the kind of social media posts I like. Creating engaging imagery. Guidelines for maintaining brand voice. These might include: Blog posts.

SEO 129

SEO Education Audience Machine Learning 129

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. The AI Image Generator creates high-quality images from text, suitable for social media, blogs, presentations, and websites.

MarTech 100

MarTech Click Through Rate Machine Learning Banner 100

Fuel Lines

FEBRUARY 22, 2023

For example, it can analyze social media activity, website traffic, and other online interactions to identify companies that may be interested in advertising services. Marketing automation: AI can be used to automate certain marketing tasks, such as email campaigns and social media posting, freeing up agency staff to focus on other tasks.

Agency 263

Agency Machine Learning ROI Advertising 263