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Brands, media agencies decide to outsource content creation as it becomes more difficult

Digiday

Bill Durrant, managing director of Exverus Media, added that affiliate-type content is what makes agencies a “true business partner” with a publisher or influencer. Content is the reason people visit websites,” Andy Crestodina, co-founder and CMO of Orbit Media Studies, said in the report.

Agency 76
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Podcasts now a top channel for B2B marketing

Martech

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. National newspapers (36%) and virtual industry events (35%) came next.

Marketing 126
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With ChatGPT in Global Focus, User Survey Reveals Early Stage Adoption, but an Exciting Future

Martech Series

The survey was shared with 33 experts drawn from various fields such as finance, big tech, information technology, customer service, law, insurance, medicine, etc. This survey reveals that the future of ChatGPT is uncertain but exciting!”

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LibKey Now Integrated with Litmaps

Martech Series

Third Iron, LLC, a leading information technology company developing innovative services for libraries, publishers, and their users, announced an integration of their LibKey service with Litmaps, a browser-based platform that enables researchers to visualize, expand, and communicate their research.

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ZW Data Action Technologies Inc. Partners With Forbes Global Alliance to Jointly Launch NFT Products

Martech Series

Forbes China Group, under Forbes Global Media Holdings Inc. Forbes”), is an international company that combines media and community and focuses on China’s business sector. Forbes is an international media, branding and technology consultancy company. The post ZW Data Action Technologies Inc.

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Google and Meta closing ads in Russia helped Putin, argues Navalny

TechCrunch Ads

. “It would be downright banal to say that the new information world can be both a boon for democracy and a huge bane. “Our organization has built all its activities on information technology and has achieved serious success with it, even when it was practically outlawed. Nevertheless, it is so,” he writes.

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Social Media Guidance for Financial Institutions

All About Advertising Law

Developing and maintaining a social media presence is seen as a necessary part of business and advertising. A presence on social media involves not only advertising and running promotions through networking sites, but also becoming an active part of an ongoing dialogue with the ability to respond to customer feedback.

Media 49