Martech

NOVEMBER 2, 2023

Innervate updated its AI-powered Digital Asset Management (DAM) solution. The release includes AI HTML5-Asset Generator, AI Marketing Copy Generator, Enterprise Catalog Image & Video Generator, Multi-Variant Manager and Digital Asset Traceability. Iterable has released an updated AI-Driven Experiments and a new Identity Toolkit.

MarTech 115

MarTech Conversion Marketing 115

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. In doing so, programmatic swiftly became the default digital buying method, accounting for a projected 91.3% of US digital display advertising in 2024 totaling $157.4

Brand Lift 52

Brand Lift Advertising Cookies Impressions 52

Ad Ops Hero

OCTOBER 2, 2023

The potential impacts are reminiscent of the dawn of the Internet, and are likely to be just as transformative for businesses. It’s transforming some of our workflows.” In other words, gen AI models can write new code to improve their own performance, and they can generate data to train the next generation of models.

Finance 91

Finance Marketing Conversion 91

Martech Series

NOVEMBER 14, 2022

Join the conversation online: Follow #FraudWeek on Twitter for real-world expertise from SAS on payments fraud, identity and digital fraud, AML, financial crimes analytics, claims fraud, unemployment fraud, health care fraud and cost containment, and other fraud topics. ” Enhancing resiliency through digital transformation. .

Machine Learning 76

Machine Learning Education Impressions MarTech 76

Martech

FEBRUARY 22, 2022

How improved customer experience helps brands. 94% of marketers changed their digital CX strategy over the 18 months following the pandemic onset, according to Acquia’s Global CX Report. And data from Pointillist suggests that digital transformation of tools and strategies remains one of the top CX priorities for brands.

Communications 143

Communications Marketing Machine Learning MarTech 143

AdvertiseMint

SEPTEMBER 9, 2023

Do you want to understand the awards landscape so you can enter and improve your chances of winning? A digital marketing campaign and TV ad compete in separate groups. Top agencies and brands compete in categories from film to digital innovation. The Webby Awards For digital marketing, the Webby Awards are the highest honor.

Advertising 52

Advertising Marketing Agency ROI 52

AdvertiseMint

JANUARY 24, 2024

This means better ROI for your digital advertising campaigns. Plus, you can manage your digital ad space easily and quickly with programmatic platforms. These platforms do all the hard work for digital advertisers and business owners. Improved ROI Making more money from your ads is a big reason to use programmatic ad platforms.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52