Single Grain

APRIL 27, 2025

Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. When you notice engagement metrics beginning to decline (often after 10,000-20,000 impressions), it’s time for a refresh. Display networks: Moderate fatigue rates, especially with retargeting campaigns.

A/B Testing 52

A/B Testing Click Through Rate Audience Impressions 52

Single Grain

APRIL 13, 2025

Implemented account-based retargeting to reinforce key messages. 2.7% +238% Cost Per Qualified Lead $175 $68 -61% Pipeline Velocity 82 days 51 days -38% Marketing ROI 2.1X Implemented regular ROI reviews with leadership. Developed role-specific messaging for different stakeholders.

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

Single Grain

JUNE 17, 2025

Single SVG templates automatically adapt to different audience segments, eliminating the need for separate assets per variation and delivering 20-30% higher click-through rates in retargeting campaigns. What’s driving these impressive results? Ready to turn those impressive dynamic SVG metrics into your reality?

Click Through Rate 52

Click Through Rate ROI Impressions Conversion 52

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Single Grain

JULY 1, 2025

Other tactics to implement include multi-touch attribution, integrating dynamic content, and retargeting when necessary. What makes these results even more impressive is the quality of engagement. More importantly, the average deal value was 44% higher than for leads from Google Search Ads, and the six-month ROI was 5.2

Conversion 52

Conversion Click Through Rate A/B Testing Retargeting 52

MNTN

JUNE 12, 2025

Not only can you target new audiences, but you can also retarget your current website visitors to re-engage them and move them further down the sales funnel. With MNTN, you can retarget site visitors or launch prospecting campaigns that reach brand-new audiences with ads on Connected TV. How Are Connected TV Audiences Targeted?

Advertising 90

Advertising Audience Retargeting CPA 90

Single Grain

JUNE 17, 2025

times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches. Their approach achieved an impressive 69% follow-through rate for users who opened lead-capture forms —nearly triple the industry average.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

MNTN

JULY 7, 2025

OTT platforms offer clear, real-time visibility into what’s working, from impressions to conversions, so you can optimize mid-flight and show ROI that speaks for itself. OTT platforms let you optimize for action, not airtime, so every impression counts toward your bottom line. How Does OTT Advertising Work?

Advertising 52

Advertising Impressions Audience CPA 52

Single Grain

APRIL 20, 2025

Once you’ve established strong rankings, you continue to receive visibility without paying per click or impression. These optimizations can significantly improve the ROI of your paid campaigns even with reduced overall spend. First, it drives organic traffic without requiring ongoing ad spend.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Digital Ad Blog

MAY 26, 2025

Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. According to Porch Group Media, only 26% of CMOs report being very confident in their ability to measure digital ROI accurately. Cross-channel attribution is complex. Conversion paths are fragmented.

Media 59

Media SEO Marketing Healthcare 59

Ad Monsters

NOVEMBER 29, 2024

This fragmentation dilutes the value of each impression, particularly if advertisers can’t easily target their desired audiences at scale. The growing expectation for proof of performance and ROI means publishers must justify CPMs with clear evidence of effectiveness, putting additional pressure on pricing.

CPM 52

CPM Audience Ad Inventory Retargeting 52

MNTN

MARCH 6, 2025

Unlike the spray-and-pray approach of linear television , OTT brings advanced targeting, real-time insights, and ROI you can actually measure. Track Real-Time Performance Unlike old-school TV marketing campaigns , OTT provides real-time data on impressions, site visits, conversions, and more.

Advertising 52

Advertising Audience Impressions Retargeting 52

Martech

MAY 16, 2025

Facebook : Solid for broad targeting, community engagement and retargeting. Retarget warm leads: Focus on people whove already interacted visited a landing page, clicked an ad or abandoned a cart. Avoid falling into the vanity trap Reach, impressions and likes might look good, but dont always translate to business outcomes.

Retargeting 120

Retargeting CPA ROI A/B Testing 120

Single Grain

JANUARY 16, 2025

That’s why we use the latest SEO and marketing tactics to generate a 300% ROI for our clients. Brands can either boost existing Facebook posts to attract more website traffic or create ad copy to increase impressions and CTRs. With this strategy, you can: Retarget viewers who engage with your content.

Agency 52

Agency Conversion Rate Conversion Audience 52

MNTN

APRIL 7, 2025

Unlike the spray-and-pray approach of linear TV , OTT brings advanced targeting, real-time insights, and ROI you can actually measure. Data-Driven Insights and Measurement OTT advertising platforms provide built-in analytics that give you full visibility into performance, from impressions to conversionsno guesswork, just real results.

Advertising 52

Advertising Audience Non-Profit Impressions 52

Single Grain

APRIL 16, 2025

Website retargeting : Capture account visitors for remarketing. Engagement retargeting : Retarget users who engaged with previous content. ” Information needs : Implementation details, ROI analysis, proof points Content types : Case studies, ROI calculators, implementation guides. What results can we expect?”

Retargeting 52

Retargeting ROI Audience Conversion 52

Single Grain

JANUARY 8, 2025

Stay Scalable Improve Your ROI With These Account-Based Marketing Best Practices Related Video 1. Display ads: Use retargeting and programmatic ads. Measure and Report Results Source: Postal If this is your first time working on an ABM strategy , achieving your ROI may take time. Identify and Use the Right Channels 7.

ROI 52

ROI Marketing Click Through Rate Machine Learning 52

Single Grain

MAY 30, 2025

Here’s your SEO vs paid ads guide on how to achieve the maximum ROI. SEO generates significantly higher ROI with the potential to deliver over twice the revenue ($51,724 vs. $23,275) from the same $100,000 marketing investment, though it requires patience to see results. Here are other examples of when to use SEO or paid ads.

SEO 52

SEO ROI Conversion Rate Conversion 52

illumin

APRIL 22, 2025

Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to whats known as digital waste. These impressions are served to users who may never engage with them, leading to unnecessary data traffic and additional energy consumption.

Advertising 79

Advertising Marketing Ad Inventory Impressions 79

Single Grain

APRIL 11, 2025

While LinkedIn offers the potential to convert high-value accounts, demonstrating clear return on investment (ROI) often proves challenging due to complex buying cycles and multiple stakeholders. improves ROI and can help your brand become a revenue-generating machine on LinkedIn. This is where Karrot.ai Heres why Karrot.ai

ROI 52

ROI Conversion Rate Conversion Retargeting 52

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. The hope is that all of this will lead to greater ROI. Retargeting. Retargeting What’s the best way to juice your numbers?

Retargeting 101

Retargeting Non-Profit ROI Conversion 101

InMobi

JANUARY 15, 2015

Retargeting ads have become pretty common with many marketers turning to them to get more sales, engagement and installs. This also means that there are some great marketers running optimized retargeting campaigns … and then there are some that are not so great. Mobile is a little different. Mobile app purchase lifecycle via Xoriant 2.

Retargeting 52

Retargeting ROI Conversion Rate Pop-Up 52

MNTN

DECEMBER 18, 2024

Connected TV (CTV) has opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. What Is CTV Retargeting? You simply have to cast a wide net and hope for the best.

Retargeting 52

Retargeting Advertising A/B Testing Audience 52

MNTN

FEBRUARY 14, 2024

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Benefits of B2B Retargeting Business decision-makers are busy and business purchases can often need a host of approvals. B2B customers may need more time to make a purchase.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. When designed properly, they can give a strong first impression. Display advertisements also work well for products that require visual introduction instead of text and for retargeting campaigns.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

APRIL 8, 2020

To analyze your Instagram account and find your top-performing posts, you can use Whatagraph’s Instagram Analytics Reporting tool: Whatagraph will go through your entire account and tell you which posts got the most impressions, likes, saves, comments, etc. 6 – Create Special Retargeting videos. 2 – Use Subtitles.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

Single Grain

OCTOBER 3, 2019

How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. The more clicks you get in relation to impressions, the less you pay for each action. Low impressions.

Retargeting 111

Retargeting A/B Testing Click Through Rate CPC 111

Single Grain

JUNE 15, 2020

Now we have 3,100 conversions at $20.4K: Since TSF was only capturing 40% of impression share for their search terms, that meant their ads were only showing up 40% of the time when people searched for their keywords. This increased the client’s impression share from 40% to 95%. How a Brand Persona Plays Into Effective ROI. *

Food 105

Food eCommerce Retargeting Conversion 105

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

AdvertiseMint

OCTOBER 19, 2023

One such term that often captures the attention of those in the industry is “impression.” What is the definition of an impression in the context of digital marketing? How do impressions differ from clicks? Why are impressions considered vital in marketing strategies? ” 1.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. Unicef then retargeted visitors to its site who showed high engagement levels but didn’t donate, which increased the chances of securing a donation.

ROI 52

ROI Advertising SEO Conversion 52

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. First-party audiences can be activated in programmatic media to: Deepen consumer relationships through personalization and retargeting. CPGs and third-party audiences.

ROI 103

ROI Control Group Audience Cookies 103

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs). Ad exchanges and SSPs notify the DSP about available impressions.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Basis

APRIL 25, 2024

Contextual targeting offers a variety of benefits beyond its cookieless nature—in fact, that only ranks fourth on the list of what US agency and brand marketers find most beneficial about the tactic, behind “aligns with audience interests”, “improved ROI/ROAS”, and “increased ad engagement.”

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

MNTN

FEBRUARY 6, 2024

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. MNTN Performance TV offers superior reporting capabilities which track ad-side metrics like ad completion and website visits, as well as the popular measures of ROI including ROAS , CPV, and conversion rate.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

NOVEMBER 14, 2023

To maximize your chance of achieving a positive ROI on the platform, you need to be thinking mobile-first when designing your creative, writing your copy, and building your landing pages. This company serves hundreds of millions of impressions in over 200 countries, so advertisers have a wide range of options when it comes to geotargeting.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

NOVEMBER 17, 2020

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . Instead, I like to use them for brand-building and retargeting.

CPL 98

CPL Retargeting ROI Click Through Rate 98