Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. To maximize the impact of your mobile ad campaigns, it’s essential to prioritize viewability.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. compared to last year , with total revenues of $39.5 Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly.

Advertising 100

Advertising Video Ads CPM Viewability 100

Media Math

JANUARY 17, 2023

Attention metrics are becoming an increasingly popular way to measure the success of ads within the wider advertising industry, as they can give advertisers and publishers a much more accurate idea of how users are interacting with their content and how that content is performing. Video Completion Rate (VCR). Viewable Rate.

Media 52

Media Viewability CPM CPA 52

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. What is ad fraud? However, not all bots are bad.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. What is ad fraud? However, not all bots are bad.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. But, how can you make sure people are actually watching and interacting with your in-app ads? Video: 93% IAS Q2 Benchmark: 50% // InMobi U.S.

Viewability 52

Viewability Click Through Rate Video Ads Banner 52