Ad Beat
JANUARY 1, 2020
According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.
VideoWeek
AUGUST 12, 2022
French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. billion in an all-stock deal.
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Martech
SEPTEMBER 28, 2021
Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Why do marketers need identity resolution platforms? The goal is to consider multiple signals like location and browsing history.
Digital Turbine
JULY 28, 2022
The company reached out to its mobile-savvy target audience of young parents via their smartphones with a compelling mobile ad unit that simulated their shopping experience. J&J’s “Turn to Learn” campaign was amplified across various digital touch points.
Digiday
JANUARY 8, 2023
By comparison linear TV generated a 20% to 60% effectiveness in ad recall, while streaming was slightly higher between 28% to 72%. In audio, podcast ads seemed more effective with 59% to 77% ad recall compared to radio with 11% to 46%. Online ads actually saw some of the lowest numbers. Takeoff & landing.
Single Grain
JUNE 5, 2023
Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Pharma and healthcare account for 11% of the nation’s online advertising spending.
Single Grain
AUGUST 7, 2023
As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S.
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