YieldBird

MARCH 27, 2023

And it’s possible with Google Ad Manager 360 and the insights the tool provides. After the read, you’ll possess all the necessary knowledge to leverage Ad Manager 360 data effectively. Moreover, we’ll explore a recent case study that compares Google Ad Manager (GAM) and forecast data.

Impressions 96

Impressions Advertising Ad Tech Marketing 96

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. They don’t respond to emails either.

Marketing 109

Marketing ROI Agency MarTech 109

Ad Monsters

FEBRUARY 20, 2024

Google’s response to the IAB Tech Lab’s Privacy Sandbox analysis calls out several inaccuracies and the misconception that the Privacy Sandbox is a direct replacement for third-party cookies. Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google’s Privacy Sandbox.

Cookies 95

Cookies Ad Exchange Mobile Ads Audience 95

AdPushup

JANUARY 9, 2023

There are plenty of reasons why Google Ad Manager 360 is one of the best ad management platforms available for publishers. For example, advanced reporting features, targeting capabilities, and more. It combines the resources from [.].

98

98

The Ad Tech Blog

APRIL 15, 2024

Out-of-home advertising is undergoing a transformation that marries the vast visibility of public ads with the precision and adaptability of AI. These platforms allow for real-time content updates, making it possible to serve ads that are relevant to the time of day, the audience present, or even current weather conditions.

Advertising 130

Advertising ROI Impressions Audience 130

Basis

FEBRUARY 28, 2024

THE CONTEXT: 22% of ad spend in 2023 (or $84 billion out of a total $382 billion) was lost due to ad fraud. EXPERT POV: Ad networks aren’t incentivized to crack down on the increased bot traffic we’re seeing due to AI advances and the corresponding ease with which bad actors can create bots.

Machine Learning 84

Machine Learning Cookies Conversion Media 84

Ad Monsters

MARCH 13, 2024

It’s something that was called out by the IAB Tech Lab in a recent report. While Google claims that PAAPI supports VAST, that can’t happen without a lot of work — if at all. Today we’re talking Video and Google’s PAAPI, so bear with me it’s going to get technical. It’s not all doom and gloom, but the time is running out.

Fill rate 107

Fill rate Video Ads Ad Server Audience 107

Martech

OCTOBER 27, 2022

Google announced a bunch of updates for Google Analytics 4 (GA4) today. They include a big improvement for the Setup Assistant, real-time behavioral modeling reports, more customization features and a new homepage design. Google promised it would continue rolling out GA4 improvements and they are delivering. Processing.

Machine Learning 108

Machine Learning Cookies Impressions MarTech 108

Advendio

NOVEMBER 28, 2022

At ADvendio, we specialize in providing an interconnected advertising management platform for our customers to allow them to centralize all advertising needs without relying on dozens of disconnected systems and manual processes. Google Campaign Manager 360. Google Display & Video 360. Xandr Invest.

Media 88

Media Demand Side Platform Ad Server Ad Exchange 88

Martech Series

AUGUST 1, 2022

Media buyers and planners benefit from a one-stop experience that enables seamless alignment between campaign development, tagging, and reporting. “Efficiency is imperative when it comes to managing ad spend as well as ad buyers’ time in this fast-paced industry.

MarTech 93

MarTech Media Agency Advertising 93

YieldBird

APRIL 19, 2023

Are you looking to maximize your programmatic revenue but need to determine how Google Optimized Pricing works? This in-depth analysis will explore the inner workings of Google’s optimized pricing. How Does Google Optimized Pricing Work?

Machine Learning 98

Machine Learning Ad Inventory Impressions Marketing 98

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Google Campaign Manager 360 is an ad management tool that helps manage all Google campaigns. It allows you to create and manage multiple Google Ads campaigns from one dashboard.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Monetize More

FEBRUARY 23, 2023

Google has announced that Linked Ad Exchange Accounts are being deprecated, and publishers must take action before April 2023. You will continue to have access to manage any existing Ad Exchange linked accounts to your Google Ad Manager (GAM).

Ad Exchange 52

Ad Exchange Ad Inventory 52

VideoWeek

OCTOBER 13, 2023

In this week’s Week in Review: ARD and ZDF launch an interesting take of PSB cooperation, Google vows to fight a breakup of its ads business, and Publicis’ hot streak continues. And the broadcasters say the backend technology has been designed to accommodate similar pooling of content across Europe. Read more on VideoWeek.

Retail 97

Retail Media Agency Ad Tech 97

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. Explore and custom funnels are two of the reporting types we talked about in part one.

A/B Testing 92

A/B Testing Audience eCommerce Conversion 92

Ad Monsters

MAY 23, 2022

Publishers heavily rely on their ad ops teams, and as we all know, personnel turnover can be rather disruptive, especially when it happens in ad ops. If employees are resigning, the key to stability for publishers is working with an ad ops partner who will help them through these challenging times and for the long term.

Ad Ops 104

Ad Ops Ad Server Ad Tech Media 104

Automatad Inc.

FEBRUARY 8, 2024

Google Ad Manager (GAM) just got a solution for this – header bidding trafficking. How it works, how you can enable it, and all the protections you can levy to improve your ad performance and targeting. Header bidding trafficking simplifies the setup and management of header bidding. How Does it Work?

Header Bidding 52

Header Bidding CPM Ad Space Banner 52

VideoWeek

FEBRUARY 26, 2024

Earlier this month, IAB Tech Lab carried out gap analysis of Google’s Privacy Sandbox, the tech giant’s set of tools designed to replace third-party cookies, which are due to be fully phased out of Chrome in Q3 2024. Is Google’s Privacy Sandbox fit for purpose in its current form? It depends on whose purpose.

Ad Server 129

Ad Server Cookies Ad Exchange Finance 129

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Media 98

Media A/B Testing Conversion Audience 98

VideoWeek

NOVEMBER 3, 2023

The media giant said in its Q3 financial results that it has continued adding subscribers to its global streaming services, reaching 63 million by the end of Q3 (up two million from the end of Q2). Disney+ also launched its ad tier in the UK on Wednesday, expanding the reach of its ad offering.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Martech

MARCH 7, 2024

Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” That’s the conclusion of a report that found they can be tricked into creating bogus election-related images. Integral Ad Science expanded its Made for Advertising AI-driven solution.

MarTech 89

MarTech Conversion Communications Media 89

Ad Monsters

APRIL 25, 2024

The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome’s third-party cookies by the end of this year. Yet, we didn’t need a fortune teller to see this news coming. Well, it’s looking like maybe we weren’t.

Cookies 95

Cookies Ad Tech A/B Testing CPM 95

Martech Series

NOVEMBER 18, 2022

To help content creators monetize their content through doubling up of CPMs on Google Ads. Advanced Ads Solution is a new package of player-level implementation and certifications that allow you to specify who is watching and rule out the bots and fake ads. Flexible ad types. Monetize ad-block users.

Fill rate 96

Fill rate CPM eCommerce Ad Space 96

YieldBird

NOVEMBER 27, 2023

Here it is – Google Optimized Floor Prices. In this article, we delve into the powerful mechanisms of Google Optimized Floor Prices and the other solution – Price Genius, two cutting-edge tools designed to boost your earnings. But the real question is, are you getting the most out of it? What about alternatives for GAM users?

Machine Learning 52

Machine Learning Marketing Impressions Advertising 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Automatad Inc.

FEBRUARY 20, 2023

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. Let’s find it out.

Ad Server 52

Ad Server Ad Exchange Impressions Ad Inventory 52

VideoWeek

SEPTEMBER 12, 2023

YouTube has announced new AI tools for monitoring compliance of its ads with its recommendations for best practices. The tool will be updated with more features as and when new best practices are identified, according to Google.

Ad Targeting 59

Ad Targeting Advertising Agency Media 59

Playwire

JANUARY 8, 2023

Google Ad Manager is a leading ad management platform for website, app, or game monetization. Google Ad Manager offers monetization features for managing yield, ad serving, viewing reporting and analytics, and maintaining security. Key Points.

52

52

Ad Wisey

MAY 13, 2022

How can ad management platforms help e-commerce businesses? Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 10 best ad management tools for e-commerce.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Martech

OCTOBER 24, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). This assistant has tools to select the goals you want to import, copy Google Ads links and add users who can access your current property.

Conversion 118

Conversion MarTech Marketing 118

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. It’s the question on everyone’s mind: How can I navigate the cookieless landscape in a way that lets me provide relevant ads to consumers while protecting their privacy? What Does the End of Third-Party Cookies Mean For Ad Tech?

Cookies 97

Cookies Ad Tech Retail GDPR 97

MNTN

MARCH 14, 2024

Supply Side Platforms —or SSPs—play a vital role in the ad ecosystem. While publishers use SSPs to list inventory to make it available programmatically to DSPs, marketers use DSPs to buy that same inventory from those ad exchanges and ad networks. The highest bidder wins the right to display their ad to the user.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Martech

MARCH 7, 2024

In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. ” Perhaps more threatening to Google’s roadmap, the U.K.’s That means money for Meta, of course, but also for Google. Can it be that it was all so simple then? Remember FLoC ?

Cookies 110

Cookies GDPR Click Through Rate Advertising 110

Basis

FEBRUARY 28, 2024

THE CONTEXT: 22% of ad spend in 2023 (or $84 billion out of a total $382 billion) was lost due to ad fraud. EXPERT POV: Ad networks aren’t incentivized to crack down on the increased bot traffic we’re seeing due to AI advances and the corresponding ease with which bad actors can create bots.

Machine Learning 52

Machine Learning Cookies Conversion Media 52

PubMatic

JANUARY 11, 2024

This post was cowritten by Ganesh Salpure Manager, Software Development Engineer in Test Mayur Waghmare Senior Lead Software Development Engineer in Test With the rapid increase in smartphone use, there has been a corresponding growth in the number of mobile apps. This testing method generates more than 30,000 automated tests.

Ad Tech 90

Ad Tech Banner Ad Server Rich Media 90

Martech Series

JANUARY 16, 2023

Airbridge, a unified measurement tool for mobile marketing, announced it has been officially recognized by Google as an App Attribution Partner. The two companies will work together to deliver reliable and accurate performance insights to marketing professionals worldwide who rely on Airbridge to manage complex advertising campaigns.

ROI 82

ROI MarTech Conversion Marketing 82

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. There are major milestones we are keeping a pulse on – including the CMA testing period due in June and subsequent formalized decisioning around Google’s next steps.

Audience 76

Audience Cookies GDPR Retargeting 76