illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. That said, YouTube can be a risky place to advertise if you don’t do it right.

Advertising 105

Advertising Ad Space Audience Ad Tech 105

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

Digiday

MARCH 5, 2024

Love them, hate them or tolerate them, “ made-for-advertising ” sites have had targets on their backs since the early summer , causing media buyers, advertisers and SSPs to make sweeping proclamations that they were blocking any and all MFAs from their programmatic ad buys. Continue reading this article on digiday.com.

Advertising 77

Advertising Media Marketing 77

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. Out-of-home is no longer at the very top of the marketing pyramid — we are getting consideration, activity, and showing purchases, visits, app visits, store visits, etc. Programmatic DOOH.

Demand Side Platform 116

Demand Side Platform Media Retail Retargeting 116

Martech

MAY 14, 2024

However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a powerful punch in performance. However, recent advancements in AI-driven contextual advertising are significant and should not be overlooked.

Machine Learning 92

Machine Learning Advertising Cookies Conversion Rate 92

VideoWeek

FEBRUARY 21, 2024

As more streaming companies enter the advertising market, the battle for eyeballs and ad dollars has never been more competetive. Given all the new entrants vying for ad spend, how can CTV publishers differentiate themselves in the eyes of advertisers? So there isn’t a shortage of environments anymore for advertisers to target.

Ad Server 135

Ad Server CPM Audience Advertising 135

Ad Monsters

JANUARY 8, 2024

“ 2024 is shaping up to be a crazy year for the advertising industry. Who knows what will come out of cookie deprecation and greater focus on generative AI.” — Terry Guyton-Bradley, Senior Director, Advertising Technology, Fortune. 2023 was a trying year for the programmatic supply chain, at least from a PR point of view.

Cookies 93

Cookies Clickbait Ad Exchange Audience 93

VideoWeek

DECEMBER 20, 2022

After a year dominated by war, economic downturn and the surprising (to some) struggles of streaming giants, the future appears cloudy – though opportunities abound for CTV as major players enter the advertising sector. As video advertising continues to evolve at a rapid pace all eyes are on CTV as we move into 2023.

Cookies 126

Cookies Audience Media Ad Tech 126

Digiday

NOVEMBER 28, 2023

Sustainability is currently up against a myriad of other challenges that face the digital advertising industry when it comes to which focus will take priority in 2024. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Advertising 81

Advertising Ad Tech Agency Media 81

Basis

SEPTEMBER 26, 2023

But consumers aren’t the only ones impacted by a turbulent economy, and advertisers could use a little extra agency, too. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed. What Is Programmatic Guaranteed? Programmatic guaranteed is all about automation and assurance.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Martech

APRIL 21, 2023

Between January 2020 and May 2022, $115 million was spent on advertising on these sites. Overall, the energy used by programmatic advertising in these five countries every month generates the same amount of greenhouse gas as 24 million gallons of gasoline, according to the report. Every action matters in getting to that.

Impressions 84

Impressions Retail MarTech Advertising 84

Digiday

MARCH 26, 2024

Just as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Demand Side Platform 72

Demand Side Platform Ad Tech Agency Media 72

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game.

Ad network 103

Ad network Brand Awareness Ad Space MarTech 103

Basis

JANUARY 24, 2023

With marketing budgets getting tighter and consumers increasingly stressed, advertisers could use a little extra agency, too. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed. What is Programmatic Guaranteed? Programmatic guaranteed is all about automation and assurance.

Impressions 77

Impressions CPM Data Management Platform Communications 77

illumin

APRIL 25, 2024

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. With the growing rate of consumption and investment towards OTT and CTV, it’s no surprise then that advertisers often interchange and mix up the two.

Audience 111

Audience Advertising Ad Tech Marketing 111

Ad Monsters

FEBRUARY 13, 2023

While this reflects a larger societal problem of systemic racism, these Black professionals are making waves and leaving their mark on the advertising and digital media industry. As Founder + CEO of Mirror Digital, an interactive media and advertising company, she helps Fortune 500 brands tap into the fastest-growing U.S.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Digiday

SEPTEMBER 21, 2023

was that while ad revenue is starting to flow back into the market, advertisers are asking for more proof that they’re going to get a return on their investment from their publisher partners. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

ROI 85

ROI Cookies Media Advertising 85

Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Digiday

FEBRUARY 1, 2024

With Google officially starting to deprecate third-party cookies in its Chrome browser last month, advertisers, publishers and ad tech firms have been trying to understand how Google’s Privacy Sandbox will help them mitigate any negative impacts from the cookie’s demise. Continue reading this article on digiday.com.

Cookies 75

Cookies Ad Tech Media Advertising 75

illumin

DECEMBER 8, 2023

That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves. What is self-serve programmatic advertising? This method of advertising is great for smaller teams and budget-conscious organizations.

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Ad Space 52

Ad Monsters

FEBRUARY 5, 2023

After building and selling two digital marketing businesses, in 2018, he took his passion and expertise to found RESET DIGITAL to deliver on the promise of programmatic advertising while unleashing the power of cognitive messaging. In other words, how did you land a career in advertising technology?

Ad Tech 100

Ad Tech Media Advertising Audience 100

Basis

NOVEMBER 7, 2023

Political advertising is a unique beast. And with so many political (and non-political) advertisers looking to grab their share of voice and motivate their audiences to action, having the latest and greatest tips, tactics, insights, and strategies will be essential to ensuring a successful campaign. Let’s dive in.

Advertising 68

Advertising Education Audience Cookies 68

Automatad Inc.

NOVEMBER 20, 2023

Source: Statista Publishers prefer using direct or guaranteed deals to sell their inventory because it gets them high value and demand, along with extensive control and transparency over the dealing process. Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites.

Cookies 69

Cookies GDPR Ad Targeting Advertising 69

Ad Monsters

MARCH 6, 2023

As the popularity of podcasts continues to grow , so does the opportunity for advertising in the podcast ecosystem. Advertisers and brands should keep podcasts as a promotion channel in their media plan because podcast ads are effective and memorable.

Advertising 59

Advertising ROI Ad Tech Audience 59

Martech Series

OCTOBER 19, 2022

Virtual Product Placement Company Delivers In-Content Video Experiences at Scale for Advertisers. Mirriad , the leading in-content advertising company powered by Academy Award-winning AI technology, today announced that the company is a winner of the 2022 AdExchanger Awards for Most Innovative TV Advertising Technology.

Advertising 82

Advertising MarTech Audience Marketing 82

VideoWeek

APRIL 8, 2024

Digital video is a broad church, encompassing a wide range of different formats – each of which is quite different from both the consumer’s and the advertiser’s perspective. It’s key therefore that advertisers know exactly what they’re getting when buying video inventory.

Video Ads 52

Video Ads Advertising Viewability Banner 52

Martech

FEBRUARY 7, 2024

Q: How did you get into marketing? A: I started off more in the creative realm, more on the design end. I started teaching myself HTML and all about the web and building websites for anybody I could. I ended up starting my own marketing agency, primarily focused on digital marketing.

SEO 100

SEO MarTech Agency Marketing 100

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. How is social media programmatic?

Media 52

Media Geo targeting Display Advertising Audience 52

YieldBird

APRIL 12, 2023

Understanding Unified Pricing Rules in Google Ad Manager UPRs are a feature of GAM that empowers publishers to manage floor prices and target CPM across all programmatic demand in a centralized manner. Unlock more knowledge about programmatic advertising, optimization strategies, and more by visiting our blog.

CPM 98

CPM CPA Ad Exchange Advertising 98

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Advertisers are going to remain loyal to Meta not because of how the platform performs with users, but because of its familiarity and ease of use from a marketing perspective. These tools make it even easier for advertisers to create images that fit Meta’s ad formats.

Advertising 104

Advertising Retail Impressions Ad Space 104

illumin

SEPTEMBER 29, 2023

Where radio listeners have started to dwindle, podcast listeners have soared, meaning that audio ads are far from a thing of the past. Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising. Why advertise on podcasts?

Advertising 52

Advertising Audience Entertainment Education 52

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. Get a Consultation For Free Contact us 1.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Automatad Inc.

NOVEMBER 16, 2023

Share Tweet Share Programmatic advertising evolved to automate media buying. It overcomes the drawbacks of traditional advertising, which uses direct deals that are narrowed only to limited resources and revenue. Programmatic direct is the automated way to do direct deals under the private marketplace.

CPM 52

CPM Viewability Ad Server Ad Space 52

PubMatic

DECEMBER 20, 2022

TV advertising is undergoing a tectonic shift from programmed to programmatic. Not unlike on the open web – but unlike on linear – advertisers can use programmatic to get scale across connected TV. But flexible CPMs isn’t the only reason TV advertisers are embracing biddable marketplaces, Scaglione said.

Impressions 84

Impressions Media Advertising 84

Smart-Hub

JULY 3, 2023

In an era of unprecedented technological advancements, the landscape of advertising has undergone a remarkable transformation. Today, businesses are increasingly turning to programmatic audio advertising as a powerful tool to effectively reach their target audiences and drive meaningful results.

Advertising 52

Advertising Impressions Ad Exchange Audience 52