First-Party Cookies Related Topics 
AdExchanger
APRIL 13, 2023
And the latest tweak in Safari will cut down on vendors that camouflage themselves in first-party cookie The post The Big Story: First-Party Cookie Camouflage appeared first on AdExchanger. Ad tech vendors who scrape content to build contextual segments are irking publishers.
Martech
DECEMBER 14, 2022
The so-called “cookie apocalypse” does not only impact third-party cookies. Safari and Firefox are already limiting certain aspects of the first-party cookies set directly by your website. What do cookies have to do with this? The popularity of first-party cookies.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
NOVEMBER 3, 2022
Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. First-party vs. third-party data. First-party cookies are currently supported by all browsers,” he said. 3 first-party data tactics.
Digiday
FEBRUARY 4, 2024
Some UIDs are inferred, using deterministic or probabilistic models that mash together information gleaned from various sources – including first-party cookies, mobile IDs, IP addresses and so on,” Longacre said. That mashup might not be clean from beginning to end, from a consent basis.
VideoWeek
APRIL 10, 2025
This feature was designed to curb the ability of advertisers to follow users across different websites by effectively blocking third-party cookies and placing strict time limits of first-party cookies, making cross-site tracking far more difficult. Difficult, but not impossible at least at first.
Martech Series
JULY 19, 2022
Celebrus launches cross-domain continuance, which allows businesses to connect information across several owned domains using first-party cookies. an upgrade to the robust technology suite, including patented technology, first-party, cross-domain continuance. Celebrus announces the launch of Celebrus 9.6,
Martech Series
JUNE 29, 2022
To address this shift, Jebbit has introduced a suite of new customer engagement solutions, including Jebbit Custom Domains, which empowers brands to create their own custom domains (URLs) right from Jebbit’s Zero-Party Data Platform. Because clients own this domain, they can implement first-party cookies for tracking and segmentation.
Expert insights. Personalized for you.
109 
Let's personalize your content