PubMatic
NOVEMBER 1, 2024
Reassess your supply to match top-performing advertiser verticals like Shopping, Style & Fashion, Technology , Finance , and Travel. Buyers want all the info on your programming, so include content genre and show title in your bid requests. Check your sellers.json and supply chain object (SCO) to avoid any buying interruptions.
Martech Series
OCTOBER 31, 2022
Taboola Header Bidding originally deployed in April 2022. Taboola Header Bidding has scaled to more than 50 publishers, benefiting from Taboola’s unique offering in the space. Publishers benefit from Taboola Header Bidding by driving significantly more monetization with their existing display ad units.
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Martech Series
JANUARY 17, 2023
The partnership brings Taboola to Yahoo’s iconic digital properties, which reach nearly 900 million monthly active users worldwide across mail, sports, finance and news. As part of our combined journey with Yahoo, I’m excited to invest in big areas of focus for us such as eCommerce and Header Bidding.
Digital Ad Blog
SEPTEMBER 5, 2023
Publishers working with Adnimation have access to all the available ad units and ad technology in the market, ranging from header bidding and video ads to native content and display ads. Adnimation works with an array of publisher across various niches, ranging from news, automotive, educations, travel, finance, sports, and more.
Monetize More
OCTOBER 25, 2022
All your AdSense deductions can be found in your AdSense Account dashboard and at MonetizeMore’s Pubguru dashboard at Finance > Clawbacks. 3- Use Header Bidding along with AdSense. Use header bidding to make sure that the highest bid wins, regardless of the source.
Paleo AdTech
AUGUST 7, 2024
For various dot-com financing reasons, the company didn’t have the cash to endure and eventually dissolved. Daniel’s solution included a forerunner of header bidding he called federated RTB (sold to Operative Media) and Korrelate, which tied digital clickstream data to offline events like sales.
Monetize More
MARCH 22, 2023
Here are some of the most notable examples: Creation of content for different niches and audiences : ChatGPT can be trained to generate high-quality content across a wide range of topics, from finance to sports to entertainment.
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