Martech Series

NOVEMBER 18, 2022

Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. Though this is a global phenomenon, it’s highly relevant for the Indian market as a lot of businesses in India rely on advertisements to generate revenue. Marketing Technology News: Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul.

Fill rate 105

Fill rate CPM eCommerce Ad Space 105

Digital Turbine

AUGUST 31, 2022

While the in-app purchase volume continues to grow alongside overall growth in the smartphone market, we also see US smartphone in-app purchase spending trends increasing at a slowing rate. . Cue increasing advertiser budgets to soften that blow – the IAA market is expected to reach $343.5 Source: eMarketer ).

Fill rate 98

Fill rate CPM Audience Advertising 98

Monetize More

MAY 7, 2025

Our dynamic price floors adjust in real-time based on historical performance, user segments, and market conditions, ensuring you never leave money on the table. Mediavine Feature MonetizeMore Monumetric Mediavine Minimum Traffic Requirement Pageviews don’t matter if you’re making atleast $1000 per month.

Header Bidding 52

Header Bidding Machine Learning Fill rate A/B Testing 52

PubMatic

OCTOBER 15, 2024

Now, as an official certified bidding partner within the AppLovin MAX platform, more mobile app developers can access PubMatic’s lightweight, flexible SDK that prioritizes transparency, bidding solutions and user experience while tapping into new and under-utilized brand budgets that are crucial in the booming mobile app market.

Fill rate 115

Fill rate CPM Ad Tech ROI 115

Digital Turbine

DECEMBER 14, 2022

We spoke with Kevin Ford, Senior Marketing Manager at Mintegral , to learn how app developers can best capture in-app revenue in APAC. China, Japan, and South Korea are the three largest markets in the APAC region, each with unique audiences to consider and potential barriers to entry.

Fill rate 98

Fill rate Header Bidding A/B Testing Audience 98

Martech

MAY 30, 2024

This saves publishers from selling their ad inventory at lower prices and ensures better fill rates. Superside’s AI Services assists in the design and execution of marketing creatives. It is designed to automate ad creation, optimize ad performance, and provide comprehensive insights to digital marketers.

MarTech 112

MarTech Fill rate Ad Inventory Impressions 112

Martech Series

JANUARY 9, 2023

Lemma will also aid in boosting fill rates and improving DOOH yields for Phi while infusing the screens with programmatic capabilities of real-time ad sync with weather, traffic, footfalls, and other data variables. Marketing Technology News: BLOCKBOARD Partners With FreeWheel to Expand Premium Video Access.

Advertising 96

Advertising Fill rate Audience ROI 96

Martech Series

JUNE 14, 2022

Publishers can now seamlessly monetize their open-market unaddressable inventory as well as measure their addressable inventory in their 33Across dashboard. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. 300% increase in fill rates and 150% increase in cookieless CPMs.

Demand Side Platform 96

Demand Side Platform A/B Testing Cookies Fill rate 96

Martech Series

AUGUST 24, 2022

Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs. Marketing Technology News: MarTech Interview with Chris Savio, Director of Product Marketing at GoTo. The program optimizes fill-rates and CPMs in order to maximize earning potential for podcasters.

Advertising 98

Advertising Fill rate MarTech Ad Tech 98

OpenX

FEBRUARY 28, 2025

Biddable delivers an unmatched level of agility allowing marketers to optimize campaigns in real time, respond to cultural moments as they unfold, and maximize ROI. This not only maximizes yield and fill rates but also reduces reliance on a limited pool of buyers.

Fill rate 52

Fill rate ROI Audience Agency 52

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. Device-Type.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Martech Series

NOVEMBER 21, 2022

Marketing Technology News: StoryFile Named CES 2023 Innovation Awards Honoree. “As Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. By integrating Yahoo ConnectID, we have seen a 4x increase in fill rate on cookieless browsers.”.

Demand Side Platform 98

Demand Side Platform Fill rate Machine Learning Data Management Platform 98

Ad Monsters

JULY 30, 2024

This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying. The Upside: Increased Demand: More political dollars chasing your inventory means heightened competition, which typically drives up demand and fill rates.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Monetize More

MAY 20, 2025

This translates directly to higher CPMs and improved fill rates across programmatic channels. The Revenue Impact Publishers implementing generative AI for ad optimization have seen CTR improvements ranging from 27-43% in recent industry benchmarks.

Header Bidding 52

Header Bidding ROI Fill rate Ad Tech 52

VideoWeek

MARCH 25, 2025

VideoWeek spoke with Bedford about the opportunities for short-form content in FAST, as well as how performance marketing in CTV is developing, and the evolution of the CTV markets in Europe and the US. How do you see the FAST market evolving in Europe, and how does it compare with the US? It’s a journey to get there.

Fill rate 52

Fill rate Ad Inventory Marketing Advertising 52

Brid.tv

OCTOBER 24, 2022

Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win Rates Fill Rates Best Header Bidding Analytics Tools for Publishers 1. Fill Rates. Assertive Yield 3.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

InMobi

OCTOBER 12, 2021

Mediation provided publishers with the ability to connect multiple ad networks and allowed them to maximize fill rates and increase revenue. When retailers integrate with multiple solution providers or retail DSPs, they can increase the demand, number of ad formats offered and fill rates for their media placements.

Retail 52

Retail Fill rate Media Demand Side Platform 52

Clearcode

JULY 24, 2023

SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates. Improved fill rates as they sell more ad space. For that matter, yield optimization utilizes the following: Data analysis, Floor prices optimization mechanics, Fill rates management, First- and second-price auctions.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Mediavine

JANUARY 17, 2023

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. Remember, the world’s largest companies invest millions into researching when exactly to use marketing dollars most impactfully. You can also find them in this Google Drive Folder for easy cloud storage.

Fill rate 115

Fill rate CPM Advertising Retail 115

Monetize More

FEBRUARY 24, 2023

Use this data to make informed decisions about your ad strategy and to continually optimize your RPM rates. Almost everyone in the digital marketing industry will be familiar with what CPMs are. Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates.

CPM 52

CPM Fill rate Impressions CPC 52

Digiday

MARCH 23, 2023

Fortunately, this trend is shifting as new mediation solutions enter the market. Our goal is to increase competition as well as ensure you have a 100% fill rate, meaning every ad opportunity can be filled with an impression,” said Zuta. Everything is built around data,” Zuta said.

Mobile Ads 69

Mobile Ads Fill rate Ad network Impressions 69

Brid.tv

APRIL 19, 2024

Knowing which ad formats are most relevant will help you ensure whether the ad inventory you’re offering is sought-after on the market. For instance, features such as: Call Ad Again – By analyzing fill rates , you can establish which inventory is performing poorly and implement TargetVideo’s Call Ad Again feature.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

VideoWeek

NOVEMBER 28, 2024

When it comes to the monetisation of our video content, it’s very in-demand, and the fill rate is amazing, especially on in-stream. BILD has an AI tool called Hey_, which has a 19 percent market share in Germany, which is insane! That shows the trust that users have in our media brands.

Fill rate 59

Fill rate Cookies Ad Server Audience 59

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers. Source: Clearcode.cc

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Digital Turbine

JANUARY 24, 2024

This means increased revenue potential for app developers as they tap into a wider pool of advertisers, enhancing fill rates and performance with the brand and performance campaigns across all formats – Interstitials, Rewarded, and Banners.

Fill rate 52

Fill rate Banner Advertising Marketing 52

InMobi

DECEMBER 12, 2019

billion Australian digital ad market is now devoted to in-app channels and conducted programmatically. VAST over VPAID For many marketers today looking to run video ads, there are two key video ad serving tags available: VAST and VPAID. In fact, a significant percentage of the $8.8 and VAST 4.2,

Viewability 52

Viewability Fill rate Advertising Video Ads 52

Ad Monsters

FEBRUARY 16, 2023

A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. Flexibility: It allows publishers to make real-time adjustments to bidding strategies, enabling them to optimize for specific inventory and respond quickly to changes in market conditions.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

Martech

DECEMBER 7, 2021

.” Abhay Singal, co-founder of InMobi Group and CEO of InMobi Marketing Cloud was in an upbeat mood when we caught up with him on a recent visit to the East Coast from his home in San Francisco. Abhay Singal, CEO, InMobi Marketing Cloud. Catching up on InMobi Marketing Cloud. ” The Appsumer acquisition.

Advertising 109

Advertising Retail GDPR Real Estate 109

Brid.tv

MARCH 19, 2025

Effective marketing & subscriber acquisition Drive growth for SVOD and TVOD with targeted promotions. Follow Us Since SVOD is a major player in the streaming industry , it’s no surprise that its market size is expected to hit $49.3 However, while the market is booming, breaking into the SVOD space isnt easy.

Audience 52

Audience Fill rate Media Education 52

Martech Series

FEBRUARY 14, 2023

YouAppi, a leading global marketing platform for the world’s largest mobile brands, is excited to announce that it has fully integrated adPOPcorn, owned by IGAWorks, as a supply side platform (SSP). adPOPcorn will provide inventory for YouAppi clients interested in targeted Korean markets.

Fill rate 52

Fill rate MarTech Marketing Advertising 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. AdSense may be the market leader, but there are many competitors and Google AdSense alternatives that can provide good eCPMs and supplement ad revenue. Whatever the reason, all is not lost.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Digital Turbine

NOVEMBER 21, 2023

Manga is one of the fastest-growing publishing categories, especially in the Japan market. Kyotaro from Digital Turbine: The manga market is poised to grow with a CAGR of 15.4% Anmi from Mintegral: The global app installation growth rate has slowed, but the APAC region continues to thrive. In 2021, U.S.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Brid.tv

SEPTEMBER 26, 2022

Now, it’s time to comb through some of the biggest market players and choose the platform that fits all your needs. The platform boasts high ad fill rates , AI-powered ad optimization tools, omnichannel monetization (including websites and mobile apps), ad safety features, and a variety of ad formats. Bing Network.

Ad network 52

Ad network CPC CPM CPA 52

Automatad Inc.

NOVEMBER 8, 2023

Advertisers could be brands, service providers, and performance marketers. This increased demand leads to higher CPMs, fill rate, and ad revenue. This process might seem profitable and has a higher fill rate. But the truth is different: publishers get low CPMs and not a 100% fill rate.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Monetize More

JUNE 22, 2022

100% fill rate guarantee for publishers’ mobile inventory. Offers a 100% fill rate with interstitial ad targeting. 100% fill rate of ad inventory with enhanced eCPMs. Benefits: In-depth audience analysis for launching campaigns that will convert. Meta Audience Network for Interstitial Ads.

Ad network 52

Ad network Banner Fill rate CPM 52

InMobi

DECEMBER 4, 2022

We recommend reading how TextNow leveraged RampIDs using InMobi’s UnifID to grow eCPMs and fill rates by 146% and 73% here. You can attract spending from marketers interested in contextual targeting, and it can also help you improve customer engagement and user experience.

Fill rate 52

Fill rate Banner Ad Space Advertising 52

Unruly

AUGUST 9, 2022

Peter Ackerman, Director of Product Marketing Breaks It Down for Us. Benefits of Unified Auctions: Creates efficiencies for publishers – unified auctions only require one ad call, lowering latency, increasing fill rates, and increasing yield by creating more competition for each impression.

Header Bidding 52

Header Bidding Ad Server Fill rate Impressions 52