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How are Companies Using AI for Marketing?

AdvertiseMint

AI and machine learning make all that possible. Use machine learning technology to optimize ad targeting and budgets. AI tools like Acoustic or Drift use machine learning to understand natural language and automate a company’s marketing processes. Have an AI assistant converse naturally with customers?

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AI in Content Marketing

Martech Series

The Content Strategy tool from HubSpot uses machine learning to assist marketers in finding high-quality content ideas that convert efficiently and helps to verify those content ideas as quickly as possible. The most impressive tool for content creation is Acrolinx. HubSpot – An AI Powered Content Strategy Tool.

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Tinuitiā€™s Board of Directors Injects Marketing and Business Growth Expertise with Industry Veteran Susan Vobejda as Newest Board Member

Martech Series

Vobejda is a long-time digital executive and Chief Marketing Officer, whose background includes CMO roles at The Trade Desk, a cornerstone company in the ad tech and digital marketing space, and the global fashion brand Tory Burch. Zach Morrison is an exceptional leader who has built a unique and modern culture within his company.

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From the Frontlines of DMEXCO 2023: SmartHubā€™s Experience

Smart-Hub

A clear trend was evident in most presentations and discussions: the digital revolution is in full swing and powerfully fueled by artificial intelligence and machine learning being actively integrated into technology platforms. These algorithms allow marketers to analyze real-time data to make informed decisions quickly.

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How Does In-App Advertising Work?

InMobi

When impressions and reach are the primary campaign goal, determining the right ad to serve is fairly straightforward. Having historical data and advanced predictive analytics capabilities powered by artificial intelligence helps in this arena, as does machine learning algorithms.

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Conduit: Delivering 10 billions events daily in Real-time

InMobi

This could be impression, click, download or other kinds of events. This data is used for different Business applications like Billing, Reporting, Business Intelligence, Machine learning, real-time Analytics, and real-time feedback loops. At InMobi data is generated by online serving systems. The granularity of files was minute.

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7 AI Marketing Tools to Streamline Your Digital Marketing Strategy

Single Grain

Their machine learning model continues to learn regularly and “provides up-to-date creatives with a sole purpose: conversion.” The power of Optimove lies in its advanced AI algorithms that leverage machine learning techniques to identify patterns and trends within the data.