how-video-on-demand-apps-are-used-across-devices 
Basis
NOVEMBER 2, 2022
As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. Connected TV (CTV) is the term used for any television that is connected to the internet. Digital video is video that is encoded in digital data. Though sometimes used interchangeably, OTT and CTV are distinct!
Clearcode
AUGUST 13, 2023
There were only 500 apps on the App Store when it launched with the release of the iPhone in 2008. Back then, the mobile app market was worth just $206 million. million apps are available on the App Store and consumers are predicted to spend $33.9 billion in app stores. How Are In-App Ads Served?
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InMobi
JULY 20, 2020
Not many people know how to answer the question “how does mobile app advertising work?” ” and as a result, a lot of in-app advertising myths persist. In North America, the average user spends around four hours a day on their smartphone , and over 90% of that time is spent in-app.
VideoWeek
DECEMBER 20, 2022
Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . Jenn Chen, President and CRO, Connatix.
Brid.tv
JUNE 26, 2023
While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers. Table of Contents [ hide ] What Is a Video Ad Network?
VideoWeek
MAY 26, 2023
In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. ” “Short-form video will continue to displace long-form as video-first apps (e.g.
VideoWeek
JULY 28, 2023
In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements. According to the company, Pinterest facilitates almost one billion video views per day, with users 2.6
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