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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? Unity Ads 5.

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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

Back then, the mobile app market was worth just $206 million. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.

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Mobile Advertising Trends and Technology Adoption by the Numbers

Basis

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending?

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8 App Monetization Strategies for Your App (And How to Pick the Best One)

Brid.tv

App Monetization Trends in 2023 8 Best Mobile App Monetization Strategies In-App Purchases Freemium Model In-App Advertising Premium Subscriptions Pay Per Download Affiliate and Sponsorships App Data Monetization Hybrid Model How to Choose the Best App Monetization Strategy for Your App What Type of App Do You Have?

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Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?

Digiday

However, the real prize is in better outcomes for advertisers and better experiences for consumers (not lower-cost CPMs). It seems like there are two distinct factions – the first comprised of agencies who started using attention for research and planning. Dentsu is also doing some testing around guarantees around attention.

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The Road Ahead: Mobile Marketing Trends that Will Dominate in 2017

InMobi

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

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Mobile First Creative Best Practices

InMobi

The mobile device is an indispensable screen in a consumer’s life. Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. Users reportedly spend approximately 240 minutes on their mobile device every day for a variety of purposes.