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Audio Ads: Just a hype or here to stay?

Monetize More

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. One of the key benefits of using audio ads is that they can help increase the fill rate of your video inventory.

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The Sell-Side View: Q&A with Axel Springer’s Miriam Zand

VideoWeek

When it comes to the monetisation of our video content, it’s very in-demand, and the fill rate is amazing, especially on in-stream. BILD [a German news and entertainment site owned by Axel Springer] has a big live stream strategy, with a lot of different shows.

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How Publishers Can Make More Money With AdTech

Clearcode

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. A study from 2020 showed that header bidding increases fill rate by 23% and average CPMs by 20%.

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Can Short-Form Feeds Help Solve FAST’s Discoverability Challenges?

VideoWeek

We’re seeing really good brands with really good content getting viewership, which in turn drives advertising revenue, and the fill rates on those channels and programmes are higher. Is it sports, is it entertainment? So companies are cutting channels which aren’t performing, to make room for more premium channels.

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InMobi partners with iQIYI International to drive OTT Demand Programmatically

InMobi

With the platform’s best-in-class platform capabilities and a wide portfolio of top-class global advertisers, the publisher has seen 2X growth in ad revenues in just six months, and 83% fill rates on banner ads and 90% on interstitial ads.

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Aditude Amplifies Publisher Monetization with CPMStar Acquisition

Ad Monsters

With programmatic advertising, achieving a near-100% fill rate is efficient, but direct campaigns tend to outperform programmatic in terms of yield. CPMStar provides a foundation in gaming, which we plan to leverage and expand into other verticals where Aditude has strong footholds, like lifestyle/entertainment, sports, and news.

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InMobi CEO bullish about prospects for independents in the advertising space

Martech

Successful “big ad machines” like Facebook and Snapchat have understood the need to provide value to users — solve a problem, deliver a service or some kind of entertainment — as the prerequisite for successfully advertising to them. So maybe the prices are going to go down, but the fill rates are going to go up.”