Digital Ad Blog

MAY 26, 2025

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. While impressions, clicks, and sessions still have a role, CMOs should focus on indicators that demonstrate strategic contribution.

Media

VideoWeek

NOVEMBER 21, 2024

For a start, while there are obvious tie-ins with programmatic advertising (since smart TV operating systems have privileged access to CTV impressions and valuable viewership data), it’s still a fairly radical departure from The Trade Desk’s core business. So far The Trade Desk has announced Sonos as its only hardware partner.

Manufacturing

Seth Godin

SEPTEMBER 24, 2023

For more than forty years, people mailed in money for a simple, fast way to impress their friends by playing the piano. And every year, there are new electronic devices, pills and procedures that promise to help people lose weight or get fit without trying very hard.

Electronics

InMobi

JANUARY 28, 2013

One by one, he would conjure up the world's major electronic papers. and my thoughts were quashed when I chanced upon "The only thing that we can be sure of the future is that it will be absolutely fantastic" The year 2012 saw a phenomenal rise in the tablet impressions across the world and it was the same for us on the InMobi network.

Impressions

Martech Series

JANUARY 16, 2023

“Shoppers expect to receive a positive first impression when interacting with a brand. Shoppers expect to receive a positive first impression when interacting with a brand. Marketing Technology News: Samba TV and MiQ Reach Multi-year Commercial Agreement.

Retail

Martech Series

OCTOBER 13, 2022

How it works: AdTheorent aggregates health data from hospital and healthcare provider claims, electronic health records, as well pharmacy and contextual data representing 300+ million patients and Health Care Professionals, which equates to more than 90% of the US population. prescription fill, digital action, Audience Quality, etc.).

Audience

Ad Monsters

DECEMBER 13, 2022

According to the study, “consumers have to be ID’d on the ad impression, and then subsequently on the transaction, store visit, or another measured event. Then those two events need to be matched to attribute the action to the ad impression. Accuracy is key and any remnants of duplicate impressions should be accounted for.

Viewability

All About Advertising Law

AUGUST 12, 2022

While service providers to “covered persons” under the CFPA are already subject to the Act, Congress carved out an exception for service providers offering or providing to covered persons “time or space for an advertisement for a consumer financial product or service through print, newspaper, or electronic media.” Theoretically, yes.

Electronics

Digiday

MARCH 27, 2023

Less than 5% work in the technology, consumer electronics or services industries. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%). The omnichannel campaign drove 15 million impressions for the meal kit brand and reached 2.5

Retail

Martech Series

JANUARY 8, 2023

Announced during the Consumer Electronics Show (CES) event in Las Vegas, the partnership bridges the gap in audience data that has been a barrier to brands optimizing CTV at scale. ” Marketing Technology News: WebLime Launched A No-code Landing Page Builder Called Limey. .”

Media

Martech Series

AUGUST 22, 2022

Most recently Jon was Director of Engineering at Open Ocean Robotics, where he looked after the electronics and software engineering teams. The company bolsters an impressive solution stack with a multitude of agile and transformative solutions and product services.”

Electronics

Martech

NOVEMBER 10, 2023

For huge industries ranging from food, to CPG, to retail, to consumer electronics we will see 33% plus of their budgets move this way over time and those are enormous categories.” ” YoY retail media impressions, clicks and COC were up 9%, 12% and 21% respectively. “It’s an exciting time,” Belsky said.

Retail

Ad Monsters

JANUARY 12, 2024

In 2024, we can see that the choice is a clear preference as legacy subscription players rethink their strategy around premium offerings, consumers are looking to cut costs, and the quality of FAST content is impressive. CTV advertising has faced difficulties due to fragmentation from the start.

Viewability

Ad Beat

MARCH 6, 2024

But, from a B2C perspective, the company is best known for appliances and other electronics products. percent as of Q4 2023 … Source: Statista …and it’s also a major player in countless other consumer electronics niches, including smart TVs, refrigerators, and laptops. million impressions) and r/NYYankees ($50,600 of spending, 6.6

Electronics

Martech Series

AUGUST 31, 2022

By utilizing Aki’s personalization tactics on mobile, the Primal Kitchen brand has seen impressive results with past campaigns, including generating conversions at key retail partners. Primal Kitchen is now leveraging CTV ONE in their Summer Grilling campaign. “By

Electronics

MNTN

MARCH 19, 2024

Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. This all takes place in the time it takes for a web page to load.

Advertising

VideoWeek

MARCH 9, 2023

However Alex Hole, vice president and general manager of Samsung Electronics Europe, argues that Netflix and other SVOD services may want to take note of the cultural shifts which are driving audiences towards FAST, and move FAST up their own agendasTV.

Audience

Digiday

DECEMBER 21, 2022

. “Our main campaign goal was to increase reach and awareness of our new smartphone amongst adult Gen Z and millennial shoppers during the product launch,” said Giuseppe Lucio Russo, channel marketing manager at Samsung Electronics Italy, speaking at unBoxed. million unique users on Twitch, gaining 12 million impressions.

Advertising

InMobi

NOVEMBER 11, 2014

However, up until now most mobile media networks only guaranteed set brand impression levels, leaving brands guessing as to whether those impressions would translate into a tangible ROI. Mobile advertising is set to be a $50 billion industry within the next decade according to Gartner and other research firms. How Does It Work?

Machine Learning

InMobi

FEBRUARY 26, 2014

Advertisers for electronic products like Samsung can be assured that their mobile advertising money is being spent right, if their ad appears amongst the different tiles in the technology page. Similarly, other brand advertisers for consumer products can get meaningful impressions when their ad is featured in the lifestyle pages.

Native Advertising

Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. Additionally, Tower’s vast IP and electronic design automation connections will be made available to Intel. The acquisition is expected to complete in the early 2023.

Healthcare

Digiday

JANUARY 4, 2023

As if to prove commerce media will play a more central role than ever before in the media investment strategies of marketers, Omnicom Media Group (OMG) will announce at the Consumer Electronics Show in Las Vegas an exclusive partnership it struck with Albertsons Media Collective, Digiday has learned.

Media

Aronson Ads

NOVEMBER 16, 2022

Giving you the option to choose between two-wheel (2WD) and four-wheel drive (4WD), you also gain access to the StabiliTrak electronic stability control system that helps automatically enhance traction control by adjusting the brakes and torque. When it comes to capability, the 2022 Tahoe is built to perform all year round.

Electronics

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. Marketing sees as even more important those first impressions that establish who we are.”. Virtual event, courtesy of Panasonic. Read more here.

Food

InMobi

APRIL 18, 2016

At InMobi, we deliver 200 Billion ad impressions a month. By processing and studying the data signals accompanying each impression over the last six months, we get a peek into the consumers at the other end of the 1.2 trillion impressions.

Audience

TechCrunch Ads

JANUARY 25, 2023

For instance, an electronic brand may not want its ad to appear alongside a tweet talking about e-waste. Last month, Twitter tried to lure advertisers back with multiple incentives including added impressions and matched spending, according to a report from the Financial Times.

Advertising

Single Grain

AUGUST 10, 2023

For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy. Using this bidding strategy, they can set a target impression share , such as 80%.

CPC

Rob Campbell

JUNE 27, 2023

For reasons not worth discussing, I recently saw this … Yes, it’s from a very, very long time ago … but it’s still a bit bizarre to see ‘Electronic Mail’ being touted like it is the cutting edge of tech. Even now, that sounds impressive … but back then, it was revolutionary. Life is hard.

Electronics

Media Math

FEBRUARY 19, 2023

To do this, you need to increase your win rate, which measures the number of impressions served over the number of bids you issue. How to win at sustainable advertising The key to reducing the carbon footprint of your media buying really comes down to reducing media waste. Here are four ways you can improve your win rate.

Media

Martech Series

FEBRUARY 9, 2023

Online events that offered impressive immersive experiences: The ongoing global pandemic of 2020 also brought on many changes – many industries had to adapt their approach to events. were impressive to behold. Examples include the Oculus Rift, Microsoft Hololens, Samsung Gear VR, and HTC Vive, among others.

Electronics

Clearcode

APRIL 21, 2023

Buyer identification: Publishers know exactly who buys their impressions. Increased transparency : Publishers can reorganize their media-buying paths and make it easier for advertisers to buy more impressions. Business Benefits for Publishers The process brings many business opportunities for publishers.

Header Bidding

InMobi

MAY 18, 2020

Across the major video apps that run ads, usage (which we measure through recorded ad impression opportunities) spiked around March 18. In the mobile gaming space, major publishers like Zynga, Activision and Electronic Arts saw installs of their top apps rise in March.

Entertainment

Digiday

FEBRUARY 14, 2023

The ‘Pets Stay Free’ campaign was a success, receiving over one billion earned impressions, widespread national outreach and earned media. Barkley and Motel 6 did this through a “choose-your-own-ADventure” on Hulu that targeted pet owners with the question, “are you a cat or a dog person?”

Fashion

Single Grain

JUNE 5, 2023

You can also run your advertisements using the CPM (cost per thousand impressions) model. ASUS, one of the top electronics brands, reduced their cost per add-to-cart by 30% with their Facebook and Instagram reel advertisements featuring the world’s first digital model, Shudu. This is a highly effective way to improve your ROI.

Advertising

Digiday

OCTOBER 23, 2022

During a discussion on stage at Advertising Week, Klein mentioned more than a dozen major brands — Mattel, Trader Joe’s, Microsoft, Adobe, Electronic Arts, Uber and others — all started in various recessions over the past century. “Businesses have to hobble and walk into the holiday season, and there’s no sign of that changing.”.

Marketing

Aronson Ads

OCTOBER 5, 2022

Paving the way for this evolution in electrified performance is the all-new 2023 Dodge Hornet — a reborn nameplate that’s already making an impression on the industry. On the horizon is a new era of muscle and performance-focused models, both gas and electric. The new Dodge Hornet GT is exclusively available with the new Hurricane4 2.0L

Manufacturing

Digiday

NOVEMBER 1, 2022

It delivered more than 128 million impressions and more than 38 million video views. The partnership brought stories of Black runners to audiences with a video-neutral platform approach (including social, CTV and linear).

Media