Fuel Lines
MAY 3, 2017
Agencies have lots of problems when it comes to new business. Almost my entire career in advertising was spent in business development. I’ve been a consultant to advertising, digital, media and PR firms for over ten years. I’ve worked one-on-one with over 270 agencies. From my experience, new business is becoming more complex and challenging. .
AdPulp
MAY 4, 2017
British ad man, Mark Wnek, wants advertising people to loosen up. At what point did ad agency clients start coming to us because we’re the same as them? Never, I would guess. But somewhere along the line (perhaps it was pitch “chemistry” sessions?) agencies came to believe that the best way to win was to […]. The post Keep Advertising Weird appeared first on AdPulp.
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More About Advertising
MAY 1, 2017
Last week new IPA president Sarah Golding called for a more machine-friendly attitude from ad agencies, using the findings of artificial intelligence (A1) to help create more creative “magic.” You can’t put the genie back in the bottle as we know, but it’s also true that you should be careful what you wish for. The.
All About Advertising Law
MAY 5, 2017
You think judges are immune to lawsuits? Think again, especially if you are a retired judge seeking to resolve disputes in the private alternative dispute resolution (ADR) business. A San Diego jury is being asked to decide whether former California Court of Appeal Justice Sheila Sonenshine and ADR powerhouse JAMS, Inc. are liable for false advertising based on representations touting Sonenshine’s experience on JAMS’s website.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Advertising to Baby Boomers
MAY 1, 2017
More bad news for brain games: Think brain games make you smarter? Think again, researchers say Brain games marketed by the billion-dollar brain-training industry don't improve cognition or help prevent age-related brain decline, new research finds… “The thing that seniors in particular should be concerned about is, if I can get very good at crossword puzzles, is that going to help me remember where my keys are?
AdPulp
MAY 4, 2017
Russian hackers are now meddling in the French election. French newspaper, Libération, is fighting back with a search engine staffed by real-life journalists. Libération with the help of J. Walter Thompson/Paris came up with the anti-hoax service CheckNews.fr, a search engine trading cold algorithms for journalists for three days before the French elections.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
MAY 3, 2017
On May 18, 2017, All About the Message LLC (AATM), filed a petition for a declaratory ruling before the Federal Communications Commission (FCC), requesting that the FCC issue a rule that would declare that delivering a voice message directly into a consumer’s voicemail box does not constitute a “call” that is subject to the Telephone Consumer Protection Act’s (TCPA) general prohibition on the use of auto-dialers or pre-recorded voice messages (absent appropriate consent
MediaFuse
MAY 5, 2017
As a provider of anti-fraud solutions, Protected Media unveiled a fraud operation they have dubbed “ The Traffic Alchemist ,” with company representatives pointing to fraud artists who have been disguising junk traffic as views on reputable sites – all of which have boasted high Alexa ratings via from Twitter and Google. The catalyst city for the scam was New York and began in April 2016, managing to evade detection because it involved actual users rather than bots, masqueraded traffic and blank
AdPulp
MAY 3, 2017
This new campaign for food box delivery service Stubborn Farmer puts a humorous twist on popular social-media recipe videos. Rather than showcase what goes into the boxes, the spots from Toronto-based creative agency Rain43 go further down the food chain to highlight the company’s commitment to transparency while encouraging customers to sign up for spring/summer […].
More About Advertising
MAY 5, 2017
Budweiser, now owned by AB InBev, won lots of sales and awards back in 1995 with this opus featuring some popular frogs. Adweek probably called them adorable. Now AB InBev is launching the best-selling US brand – ever controversial as it’s made partly from rice – with this re-imagining of said creatures. McGarrybowen is the.
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All About Advertising Law
MAY 2, 2017
As of this last election, eight states and our very own District of Columbia have legalized or decriminalized recreational marijuana consumption. The rest of the states have either passed laws only legalizing medical marijuana consumption or marijuana consumption continues to be unlawful. Similarly, marijuana use continues to be illegal at the federal level (so. if you’re in DC. don’t light up on federal property.
More About Advertising
MAY 3, 2017
Mobile ads are driving most of the growth in digital these days but does anyone actually look at them? Ads are deemed “viewable” if they meet the IAB and Media Ratings Council’s recommendation that 50 per cent of the ad is in view for at least one second. Which is hardly close attention. Anyway, new.
More About Advertising
MAY 5, 2017
HP is launching an Instant Ink subscription service plus all-in-one printer to try to encourage phone-sessed millenials to print. Not an easy task as such people probably read somewhere that printer ink is the most expensive fluid on earth. So agency Brave has created a set of online films to show how printing can get.
More About Advertising
MAY 2, 2017
40 per cent of self-made millionaires are dyslexic according to this campaign from Y&R for charity Made By Dyslexia, as were Albert Einstein, Alexander Graham Bell (who invented the telephone) and Henry Ford. So why not open a high street Dyslexic Sperm Bank to give your children a chance? The danger with turning things on.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
MAY 1, 2017
U.S. agency revenue rose 4.4% to $48.3 billion in 2016, according to Ad Age Datacenter. All major agency disciplines grew last year, led by healthcare, up 7.6%. Promotion gained 5.4%, boosted by experiential marketing. The data-centric field of CRM/direct marketing rose 4.5%. PR increased 3.2%. Also, U.S. ad agency employment in December reached its highest […].
AdPulp
APRIL 30, 2017
Emotion belongs in advertising. That’s where the connections are made. Put another way, if you want to “win hearts and minds,” you better make people feel something. Like so…BBDO/New York taps the soft spot with this spontaneous moment: According to Campaign, when Alex Guthrie set his guitar case down in Atlanta’s Woodruff Park and began […].
AdPulp
APRIL 29, 2017
Republican’s anti-ACA proposal would take healthcare away from 24 million Americans, cause premiums to skyrocket, and destroy the fundamental underpinnings of the Medicaid system. SEIU 1199 New England is not taking the proposed cuts lightly. The labor group’s new commercial created by Metro Square Media features a Korean War veteran asking us to fight for […].
More About Advertising
MAY 5, 2017
In this week’s #MediaSnack Tom and David discuss the rise of the consultants and ask where do they go next in the battle against the holding companies. They look at the latest Ad Age analysis of the advertising market. The figures show the speed at which the management consultants have gained revenue from marketing services.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MAY 5, 2017
Airbnb is looking for a new global ad agency, splitting from TBWA after three years. Like many such disruptors Airbnb, despite its vast valuation at $10bn or so, is facing some problems it probably never imagined, such as the supposed ability of terrorists and criminals to lose themselves in its global network of properties. The.
More About Advertising
MAY 4, 2017
Here’s a nifty little social media ad from Krow for the Labour Party. Theresa May does indeed make Mrs Thatcher look like Mother Theresa. Hang on, she was a control freak too. M&C Saatchi has the winning hand with the Tories, but they’ve got the tricky task of not dropping the ball. We haven’t got.
More About Advertising
MAY 4, 2017
In what it’s hailing as a “radical” new departure Marks & Spencer is launching a new campaign, ‘Spend It Well’ through new agency Grey which won the business in a closed WPP pitch from long-time incumbent Y&R. The strategy, or so my friend who knows about these things tells me, is fine: life’s too short.
More About Advertising
MAY 4, 2017
Amsterdam agency We Are Pi – which describes itself as an “idea company” – is bridging the gap between ads and entertainment (ads used to be entertaining of course) with the launch of Pi Studios. Its first broadcast commission is for the UK’s Channel 4’s All 4 online channel, ‘I Was There When House Took.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
MAY 4, 2017
M&C Saatchi has completed its long search for a CEO in London with the appointment of Giles Hedger, CSO of FCB Inferno. M&C global boss Moray MacLennan says he “scoured the world” for the right person although Hedger (below) hails from closer to home. At Leo Burnett he worked with M&C CCO Justin Tindall for.
More About Advertising
MAY 4, 2017
Grey has poached BBH New York creative chairman John Patroulis (left) as its new global CCO, replacing Tor Myhren who left back in 2015 to join Apple. WPP’s Grey, which is one of the big recent success stories in advertising in both New York and London, was beginning to look rather bereft at the top.
More About Advertising
MAY 4, 2017
May has snook in in the UK without anyone noticing – the Bard’s “merry month” is here under lowering skies. Maybe God is a remainer and he’s pissed off about the General Election which is all about bloody Brexit. There were a couple of more than decent ads in April though. First up is newbie.
More About Advertising
MAY 3, 2017
Nobody loves arch polluter Volkswagen much these days but the canny Teutons know a bit about advertising and its agencies are doing their best to ride to the rescue. Recently we had an outstanding ad from DDB Paris (below) and now Deutsch LA is leaving no tear duct unplumbed with this ad, ‘America,’ for the.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MAY 3, 2017
ITV CEO Adam Crozier is leaving the company, rather sooner than expected, which leaves the UK’s two biggest ad-funded commercial broadcasters with vacancies at the top. Channel 4’s David Abraham announced in March that he was standing down. Both enjoyed successful seven-year stints at the top (Crozier on left below with Abraham). Crozier, 54, who.
AdPulp
MAY 2, 2017
Etsy Studio will hook you up with craft supplies (and a heaping helping of hipster hyperbole). “It’s time to start making.” Really? Unless, I fundamentally misunderstand history, we’ve been making from the onset of creation. The post Whistling Hipsters Who Love to Craft Shop Etsy appeared first on AdPulp.
More About Advertising
MAY 2, 2017
They don’t let the grass grow under anyone’s feet at MullenLowe. Now AgencySpy reports that Geoff Cottrill (left), president of the network’s flagship Boston office is on his way just a year after joining with much hoopla from Converse where he was CMO. Cottrill had also worked at Coca-Cola, Procter & Gamble and Starbucks. At.
More About Advertising
MAY 2, 2017
Malt loaves are one of those quirky old-style British things so agency Red Brick Road has produced a quirky old-style campaign for maker Soreen. The Manchester baker is also launching Lunch Loaves for school lunches, claiming the squidgy snack is healthy. Soreen marketing director Bethan Brown says: “We know that health conscious consumers are faced.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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