More About Advertising
JANUARY 11, 2018
It’s fanciful to see the holding companies and their agencies as the cast of ancient UK comedy Dad’s Army, waiting for the panzers to arrive as they wait out a phoney war, sharpening their pitchforks and sticks. But it is a bit like that in adland. The main polishing activity just now will be their.
AdPulp
JANUARY 10, 2018
Americans love sports, but not all sports get the love and attention they deserve. USA Curling, for instance, does not get the attention it needs to thrive on the big stage. Now, with a push from Cheetos, curling has a chance to capture imaginations and become part of the conversation in living rooms from coast […]. The post #DoTheCurl This February (A Message from Cheetos Winter White Cheddar Curls) appeared first on Adpulp.
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InMobi
JANUARY 10, 2018
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our recent participation in Harbolnas, a series of events organized by top e-commerce players in Indonesia. Hari Belanja Online Nasional, commonly known as Harbolnas, is the largest online shopping festival held in Indonesia.
Gods of Advertising
JANUARY 9, 2018
Gods of Advertising. Gods of Advertising is on hiatus so I can devote more energy to completing a book (please inquire if interested), as well as writing for my clients. Perhaps you? S ervices include copy writing, brand manifestos and creative direction. I’m passionate about helping clients develop powerful creative business ideas. This is my portfolio My portfolio.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
JANUARY 10, 2018
A tale of two acquirers: WPP has just bought a Portuguese agency, BAR, to merge into Ogilvy. BAR has revenues of $2.5m. Accenture has agreed to buy Mackevision, a Stuttgart-based producer of CGI and immersive content, best known for its work on hit TV epic Game of Thrones. Mackevision’s revenue in 2015/16 was €48m, double.
AdPulp
JANUARY 12, 2018
Product launches are such difficult affairs. When the new product is Kibu — One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. Typically, a rock band uses their music video to “sell” their song. Placing an actual product […]. The post New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Advertising to Baby Boomers
JANUARY 9, 2018
That’s my prediction. Advertisers will finally follow simple common sense, something a certain seer has been urging for years: 18 April 2011 The Flat-Screen Rectangle of Common Sense Good piece by Steve Weaver of ThinkTV Australia : Size does matter: how ad size and screen coverage affect audience attention … In real life, TV commands 58% active viewing, compared to only 31% for YouTube and just 4% for Facebook … TV’s relaxed, ‘lean-back’ viewing environment is not to be confused with passive ad
More About Advertising
JANUARY 11, 2018
Toyota has enlisted four drag queens for its new multi-media Aygo campaign through The&Partnership – as you do – to celebrate “the bold cheeky personality of the Aygo” (a small car). Toyota brand awareness manager Emma Lane says: “We love this campaign – it’s colourful, vibrant and the expressive nature of each of the four.
AdPulp
JANUARY 11, 2018
I’m not a fan of pre-roll. No one is. Nevertheless, if you’re going to go there, you need to understand what works while you’re holding people hostage. To promote their Taco Sub—the first sub ever to make a distinguished sound when you eat it—Subway Norway and McCann Stockholm built a narrative around “Good cracks vs. […].
All About Advertising Law
JANUARY 11, 2018
The FTC’s Northwest Regional Office has, for decades, led federal law enforcement efforts to investigate and shut down alleged fraud in the charity fundraising industry (state attorneys general are even more active in this space, as we’ve noted in previous writings ). While the Northwest Region was somewhat active in the 1990s and early 2000s, its appetite for policing fundraising telemarketers clearly received a boost from its collaboration with state regulators against several alle
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More About Advertising
JANUARY 9, 2018
Suzukis are aimed fairly and squarely at the cheap and cheerful end of the UK market, instanced by the TV idents with Ant & Dec from the7stars. Now creative agency Red Brick Road is back in the driving seat, showing various Suzuki models as dodgems in a lively new effort. Audi’s ‘clowns’ from BBH it.
More About Advertising
JANUARY 10, 2018
When an advertiser or business partner pulls out of a relationship with a newspaper or TV station the time-honoured response is “boo, hiss,” censorship rearing its (mercifully rare) ugly head. Such has been the response by many to Virgin Trains’ decision to drop the Daily Mail from its West Coast service, the expensive one to.
More About Advertising
JANUARY 8, 2018
WPP has finally decided on its first country manager for the UK and it’s to be Karen Blackett, chairwoman of its biggest media agency Mediacom. The previous leading candidate, GroupM UK boss Nick Theakstone, is moving up at the WPP buying operation instead, becoming global chief investment officer, based in London and New York. Tom.
AdPulp
JANUARY 8, 2018
PyeongChang, South Korea. The winter games open next month just 60 miles from North Korea amid threats of nuclear war. It wouldn’t be this way if moms ran the world. Moms have too much to lose. This moving Olympics sponsorship work is from Wieden+Kennedy/Portland. W+K tapped director Alma Har’el to direct the ad. Har’el is […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
JANUARY 11, 2018
Trainline is trumpeting a new “brand platform” – ‘Wonderfully predictable,’ in essence taking the angst out of train travel, in a new international campaign from BBH. So we have an angsty chase scene, set in Kiev’s central station (which has no doubt seen a few of them), resolved by a sensible Trainline-savvy lady.
More About Advertising
JANUARY 12, 2018
Super Bowl ads are much hyped but it’s one of the few occasions in the calendar when some advertisers and agencies forget all about that data/touch points nonsense and just have fun. This one for Pepsi with Cindy Crawford from all of 26 years ago is advertising at its most superficial and meretricious – not.
More About Advertising
JANUARY 12, 2018
Agencies, or what we used to call agencies, do lots of new things these days to try to secure a chair at a client’s top table. Mostly to little effect, it must be said. Too many consultants blocking the room. Rei Inamoto’s Inamoto & Co, described as a business invention studio, seems to have found.
More About Advertising
JANUARY 12, 2018
Kantar Consulting, which is WPP’s new name for some of the businesses within its Kantar research division, has bought Mash Strategy, a small London-based brand strategy and growth consultancy. Mash was founded in 2010 and employs 25 people in London and New York. Clients include Johnson & Johnson, Samsung, Unilever and PepsiCo. Kantar, which WPP.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JANUARY 10, 2018
DIY tax software Turbo Tax is returning to the Super Bowl this year with another campaign from Wieden+Kennedy, which seems to have raided an old-style theatrical costumier recently. There are more men in tights in Portland than the average panto it seems. Punchy and to the point. MAA creative scale: 7.
More About Advertising
JANUARY 10, 2018
2018 has started in ominous style, your correspondent is surrounded by people wearing a fit-something-or-other on their wrists, bemoaning the fact that they’re still a few thousand steps short of whatever the improbable target is. Thought New Year resolutions were done and dusted by now. Rather unkindly Mother is joining the fray with this debut.
More About Advertising
JANUARY 9, 2018
Back in 1963 David Ogilvy wrote his first book, Confessions of an Advertising Man. He begins the final chapter by telling us that his elder sister, Lady Henry, a socialist (Shock, horror) invited him to agree with her that advertising should be abolished, to which he replied… “No, my darling, advertising should not be abolished.
More About Advertising
JANUARY 9, 2018
Here’s a turn-up: a cruise ship ad that doesn’t feature endless meals, cocktails and Rob Brydon’s leisurewear collection. There’s even the germ of an idea: “come back new” in LA agency Omelet’s debut for Carnival-owned Princess Cruises. Keeping the floating condominium out of it is a good idea too. MAA creative scale: 7.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JANUARY 9, 2018
Much hot air around diversity and its sister equality – wot, you hadn’t noticed? – so it’s good to get some stats about people from BAME backgrounds (British, Black, Asian and minority ethnic – i.e. non-white) in IPA agencies, representing most in the UK. The trade body’s latest annual Diversity Study show things are getting.
More About Advertising
JANUARY 9, 2018
Online casino Sky Vegas, part of Sky Betting and Gaming, has moved its ad account from Mcgarrybowen to Krow following a pitch against BJL, Fallon and Iris. The agency’s first task is to create a February multi-media campaign emphasising its “experts in the unexpected” position. Krow founder Barry Cook says: “This is a crowded market.
More About Advertising
JANUARY 8, 2018
I was talking to a friend recently who told me he had met Sir Martin Sorrell at a gathering and told him that WPP was selling stuff that nobody liked – ads. I’ve been looking for clear data on this but have only found general comments. Yes, last year TV advertising was static and isn’t.
More About Advertising
JANUARY 8, 2018
We often bemoan the absence of proper campaigns these days but Premier Inn, and agency Lucky Generals, can’t be accused of same. Premier Inn in their eyes is not a utility but a “great place to start,” in this instance for cycling combo the ‘pedal squad.’ There’ve been lots in the series. But why are.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPulp
JANUARY 7, 2018
Data collects, mostly into piles of digital rubble. Yet, data is prized and those who provide it are revered. The high priests of data analytics have the floor right now, which is understandable and ridiculous at the same time. It’s understandable that clients are scared to death of their own intuition and risky creative ideas […]. The post The Quants Runneth Over appeared first on Adpulp.
More About Advertising
JANUARY 10, 2018
Michael Wolff, author of the new Fire and Fury dissection of Donald Trump, had a one-year stint as editor of Adweek in the US in 2010. Unsurprisingly he proved too much of a rich mixture for the trade title’s owners. Seems to have done OK since though. Here he is discussing Fire and Fury with.
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