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OCTOBER 5, 2015
WPP’s out of home giant Kinetic is launching Kinetic Future, a new division aimed at sustainability-focused clients. The division has grown from Kinetic’s worldwide corporate social responsibility initiative, dedicated to advancing sustainability in four key areas: social responsibility; the environment; professional development and company culture.
AdPulp
OCTOBER 9, 2015
Advertising, and especially copywriting, has been the entry point of quite a few authors in the past. Clive Cussler, F. Scott Fitzgerald, Salman Rushdie, et. al. Since we like to highlight the modern day people who come from the industry, let me direct your attention to Jim Mitchem. Jim Mitchem is the author of the […]. The post Minor King appeared first on AdPulp.
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All About Advertising Law
OCTOBER 8, 2015
So you may be aware by now that the FTC does not like trade or professional associations setting rules limiting the way that association members compete, particularly when those rules limit the ability of the members to provide useful and non-deceptive information to consumers. They really do not like it. Since last Spring alone, there have been nearly a half dozen different complaints by the FTC where the FTC describes the allegedly anticompetitive rules (often termed “ethics rules”) in associa
Gods of Advertising
OCTOBER 5, 2015
My 50 years in Advertising, Larry Postaer. I first wrote this post when dad’s book came out a few years ago. Happy to publish it again – the least I can do for a man who’s inspired me so much… In my father’s memoir on his career in advertising, Pickett, Plunkett & Puckett he mentions a test he had to take in order to qualify for a job as copywriter on the Sears’s catalog.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
OCTOBER 7, 2015
A while ago a senior creative honcho at Ogilvy Germany suggested that ads should sell products rather than try to save the world. The French and Germans don’t always agree about everything and Ogilvy Paris is still intent on the latter, or making people’s lives better anyway. It’s produced a new campaign, ‘Restart,’ for German.
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OCTOBER 9, 2015
Well, well.another blast from Cadbury’s advertising past. How serendipitous is that? ‘All because the lady loves Milk Tray’ was a famous long-running campaign and the last actor to play the mysterious hero, James Coombes in 1987, steps up to begin the search for a new ‘Milk Tray Man’ in a campaign from Fallon. Here’s one.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
OCTOBER 6, 2015
It’s been interesting listening to chancellor George Osborne at the Tory party conference outlining his plans for a wonderful new age of state-of-the-art British infrastructure. He’s wheeled in Labour peer Andrew Adonis to head a commission into same. Hmm. Having spent yet another day grappling with Virgin Media – and its forever collapsing broadband network.
More About Advertising
OCTOBER 6, 2015
Ian Ritchie is CEO of the Rugby Football Union (RFU); not the governing body of world rugby (that’s the International Rugby Board – IRB) but the body that runs English rugby, the biggest and richest union in world rugby. Ritchie, whose previous job was head of the All England Club, which runs Wimbledon, has by.
More About Advertising
OCTOBER 9, 2015
Dentsu Aegis-owned Carat has made its first big stride forward in the current round of global media reviews, essentially swapping roles with Publicis’ Starcom on the Mondelez business worth about $2bn a year. Carat will now handle Mondelez in North America, Europe and Asia Pacific while SMG gets Eastern Europe, Africa, Middle East and Latin.
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OCTOBER 5, 2015
It’s your worst nightmare of course, getting on a plane and discovering there’s no bar and no shower. Can’t say I really expect it on most of the heaps I fly on but Jennifer Aniston, newly signed up for Emirates by RKCR/Y&R (part of WPP’s new ‘Team Air’) clearly does. Nice global work for and.
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More About Advertising
OCTOBER 8, 2015
Overlooked this one, for some reason, the Freeview Play launch from Leo Burnett. Freeview Play offers things like on-demand and catch-up TV, usually associated with pay-TV services like Sky and Virgin (Grrr.). The point being that those of us who pay for these things are muppet-like lemmimgs, so free yourself from this nonsense with Freeview.
More About Advertising
OCTOBER 7, 2015
We’ve been waiting all year for a proper campaign from Tesco and new agency BBH and now, according to a report in Marketing, there is one: or, rather, a new version of an old one.
More About Advertising
OCTOBER 6, 2015
Now that England are out of the Rugby World Cup some of us will have to find someone else to support – New Zealand? Hmm. They’re absolutely brilliant at the game of course but there’s a kind of monastic intent about them that’s hard to warm to. So credit to McCann London for making one.
More About Advertising
OCTOBER 8, 2015
McCain, now styling itself the “nation’s favourite teatime brand,” is launching two new linked autumn campaigns. First off is a renewal of its sponsorship of ITV soap Emmerdale to 2018 and also this campaign from adam&eveDDB and media agency PHD showing real life Emmerdale fans (well there must be some) eating their high teas while.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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OCTOBER 8, 2015
Dunno how long this will be up for so grab it while you can. Courtesy of a Wieden+Kennedy tweet via Adweek here’s a new site, tonyisback.com, showing Kellogg’s Tony the Tiger helping out Frosted Flakes child fans who’ve fallen on hard times later in life. This one’s a hooker. A most professional effort. Who are.
More About Advertising
OCTOBER 7, 2015
On the face of it the Wieden+Kennedy mini-empire is enjoying a rich vein of form; winning Bud Light, Verizon and KFC in the States, the London office recovering from the loss of Tesco with lively campaigns for Arla, Honda and Three and new Nurofen business from RB. But the Portland-based creativos seem to have a.
More About Advertising
OCTOBER 7, 2015
Havas-owned Arena Media has won the Virgin Atlantic media account. The creative business moved to adam&eveDDB from RKCR/Y&R last year. Arena won the business in a seven-way competitive pitch. Arena will handle planning and buying across online and offline channels for the UK and pay-per-click campaigns in the airline’s destination cities.
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OCTOBER 8, 2015
I shall return to playing the piano in a brothel! Yeah, so the headline is a “homage” to Jacques Seguela’s 1979 book… “Please don’t tell my mother I work in advertising, tell her I play the piano in a brothel.” Amongst his other notable quotes are “Everyone has a Rolex. If you don’t have a.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
OCTOBER 8, 2015
Ahah, so we now know why David Kolbusz has quit Wieden & Kennedy New York, the former deputy ECD of BBH (a Canadian, left) is coming back to London as CCO of Droga5. Kolbusz replaces London office founder Nik Studzinski, who left to join Karmarama as CCO in May. The other founder, Kevin Dundas, left.
More About Advertising
OCTOBER 7, 2015
I went recently to the Ai Weiwei exhibition at the Royal Academy, well worth seeing with some wonderful things. It was hard not to compare it to Damien Hirst’s show a few years ago at the Tate. Both Weiwei and Hirst are conceptual artists and use a variety of materials. I believe the idea that.
More About Advertising
OCTOBER 5, 2015
ITV has secured a coup – or has it? – by poaching the BBC’s high profile economics editor Robert Peston (left) as its new political editor. Apparently Pesto is to present an ITV Sunday morning show, up against the Beeb’s Andrew Marr. Pesto has secured his share of scoops in his time, most notably breaking.
More About Advertising
OCTOBER 5, 2015
Mother is making its debut for Hovis (won from JWT last year) with an ad that bravely references Ridley Scott’s epic for CDP 40 or so years ago. It’s for Hovis ‘Good Inside’ which has Omega 3 and stuff (doesn’t everything these days) and features three kids getting outside as their house expands alarmingly. Bit.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
OCTOBER 7, 2015
The ad blocking fire has been stoked a few degrees higher with Apple’s decision to approve a new app, the oddly-named Been Choice, which blocks in-app ads, as opposed to conventional mobile ads. So with Been Choice (and all your other heavy artillery) you can get rid of mobile ads for ever. Been Choice makes.
More About Advertising
OCTOBER 9, 2015
Oral gratification of one sort or another plays a part in many food ads – fair enough – although there’s sometimes more of the other. Cadbury’s Flake (below) being a celebrated example from the mists of UK ad history. Carl’s Jr. burgers in the US have been rattling cages for years now and with 72andSunny.
More About Advertising
OCTOBER 7, 2015
Italy in the 1960s is irresistible for film makers and Italian sunglasses giant Persol has signed celebrated German director Wim Wenders (who makes an appearance) to enjoy himself in this new Fellini homage from Paris agency Publicis 133, ‘Vai paparazzo.’ Which translates, more or less, as ‘clear off paparazzo.’ I suspect Italian life in the.
More About Advertising
OCTOBER 6, 2015
Sir Martin Sorrell, big data’s biggest fan, will love this one. Don’t know if he’s a Bob Dylan fan but the great troubadour makes his biggest ad appearance so far, debating his song lyrics with IBM’s Watson in a new global campaign from WPP’s Ogilvy & Mather. (Watson is a ‘cognitive thinking’ thingy, a bit.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
OCTOBER 5, 2015
Running a marathon is, indeed, a painful business: as Wieden+Kennedy HQ points out in this campaign for Nike+Run, the first marathon runner died (one Pheidippides bringing the good news about victory over the Persians at the battle of Marathon back to Athens, a distance of 26 miles and 385 yards – 42km in modern Greece).
More About Advertising
OCTOBER 7, 2015
Sir Martin Sorrell’s WPP may be an eyeing a full bid for Australia’s STW Communications. STW Communications is Australia’s biggest agency group. STW stands for Singleton Thompson (after J. Walter Thompson) WPP, reflecting the co-ownership of WPP companies Ogilvy, JWT and media agency Mindshare in Oz. WPP has just increased its stake in quoted STW.
All About Advertising Law
OCTOBER 7, 2015
By Mike Mozart [ CC BY 2.0 ] via flickr The FTC suffered a resounding defeat late last month in the U.S. District Court in New Jersey in its effort to hold Bayer Corporation in contempt of a 2007 court order. The 2007 order resulted from allegations that Bayer made unsubstantiated representations for its One-A-Day WeightSmart product in violation of a 1991 order.
All About Advertising Law
OCTOBER 6, 2015
On Monday, September 21 st the Federal Trade Commission (“FTC”) held a workshop entitled Homeopathic Medicine & Advertising (“workshop”). The workshop consisted of three panels: one discussing the homeopathic industry parameters generally, one discussing the science of homeopathic medicine, and the last discussing the legal and regulatory issues surrounding the marketing of homeopathic medicines. .
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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