Fuel Lines
JULY 11, 2019
Agency Owner, Jon Tsourakis. Being an agency owner can be lonely. It’s natural. We’re at the top and insulated. Our world consists of our employees, clients, vendors and the small, finite amount of time we get to spend with our friends and families. Sure, it can be fun, exciting and rewarding. Hell, we wouldn’t do it otherwise. These are the highs.
More About Advertising
JULY 9, 2019
Cadbury is crowd-sourcing its new chocolate bars once more, this time with a digital Out of Home campaign from Carat and Posterscope inviting people to decide which of three makes it into the Cadbury range. The nationwide campaign will appear on over 50 large digital format screens and more than 500 digital 6-sheets, supported with.
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illumin
JULY 8, 2019
The U.S. defeated the Netherlands on Sunday to win its second consecutive Women’s World Cup title, the team’s fourth overall. It was a hard-fought battle between the U.S. and the Netherlands, and brands amped up their advertising campaigns to show support for the big game. This week on the special edition MVVA chart, Nike takes the first and third spots, continuing their success by endorsing social issues.
SODP
JULY 12, 2019
What’s Happening: The June/July 2019 issue of Global Ad Trends from WARC Data reveals recent developments in social media, primarily the slowdown of ad revenue and user growth among platforms while spending is up, and continued issues of trust and security with social media networks. . Why it Matters: Digital paywalls have grown in popularity, reaching two-thirds of print newspapers and magazines this year.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Admixer
JULY 11, 2019
Behind every ad tech company, there are amazing people. Today we’re glad to share a talk with people behind Voluum DSP and Codewise, Admixer.SSP partners from Poland. Enjoy this ad tech talk full of insights about the programmatic landscape of Poland and Europe, key challenges of the industry, ways to win against them, forecasts and trends, […].
More About Advertising
JULY 11, 2019
Idris Elba is appearing in even more ads than Robert De Niro these days and here he is again for Stella Artois, in an effort from VaynerMedia that seems aimed at the US market. Well he’s got to do something while he waits to be the next James Bond. Harmless enough but it’s content not.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
JULY 8, 2019
What do your mobile app user segmentation strategy look like? Are your segments based on deep insights and custom persona segments, or are you segmenting users based on just basic attributes like location and operating system? For app publishers and developers today, getting customer segmentation right is crucial. The days of a universal app experience for everyone are over, as today’s consumer expects personalized messaging, custom push notifications and other outreach efforts to all be based o
AdPulp
JULY 9, 2019
Ernie Schenck, legendary copywriter/creative director and Communications Arts columnist, is not scared. And that’s the problem. How many dangerous ads have you seen lately? How many dangerous ideas? The kind of ideas that dare CMOs to open the door and let them in. The kind that could just as easily bite a client’s head off […]. The post Let Your Inner Freddie Kruger Out appeared first on Adpulp.
More About Advertising
JULY 7, 2019
It’s what used to be called the silly season in the UK so who better to tune in to the zeitgeist than last year’s winner of ITV’s Love Island – the ultimate silly season show – Dani Dyer. Dani has been signed up by Unilever as an ambassador/influencer for Surf washing powder, which most people.
Single Grain
JULY 12, 2019
So, you want your podcast to be the “Next Big Thing.” Well, guess what? There are currently more than 750,000 podcasts out there, and that’s a lot of competition. That doesn’t mean you can’t grow yours or that it won’t be successful; you just have to be strategic. Despite the competition, there are plenty of reasons to try. A successful podcast can be an effective marketing channel for your brand, since it can help you develop an intimate relationship with your customers or become seen as a th
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InMobi
JULY 11, 2019
Keep reading to learn why you need to fully map out your mobile app customer journey. What does your full mobile app customer journey look like? What happens from the very first time potential customers interact with your brand to the time they become initial users and then highly loyal users of your app? It’s highly critical for any app marketers - including performance marketers - to know precisely what average mobile customer journeys look like before investing heavily in any one or several m
AdPulp
JULY 11, 2019
Satire is salve for the witty. Novelist, Creative Director and Freelance Copywriter, Kathy Hepinstall Parks, is witty. This is how she rolls on LinkedIn: Sure, LinkedIn is laughable at times; yet, millions of professionals, a.k.a. thought workers, rely on it. Chances are good you’ll head over there in a few clicks to seek a job […]. The post How To Succeed on LinkedIn, According to Kathy Hepinstall Parks appeared first on Adpulp.
More About Advertising
JULY 8, 2019
WPP’s Ogilvy finds itself in hot water over a video produced for the US Customs and Border Protection agency (CPB) showing the (allegedly) civilised facilities in its Tucson facility. Ogilvy has a contract with the CPB worth a purported $12m (Accenture has one for many times that helping with recruitment.) You can see the video.
Single Grain
JULY 9, 2019
We all know that video is the future, but just to confirm it, according to Facebook , users spend 3x longer watching live video than static content: Even if you're starting out, we recommend that you get involved with live video because the engagement is consistently excellent right now. The major social platforms are all advertising-based, so they want you to stay on them longer to increase their ad revenue.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
JULY 8, 2019
Check Out Our Infographic Below to Learn All About Multi Touch Attribution. Increasingly, marketers are aiming to move away from legacy, single-touch attribution and tracking mechanisms like first-click and last-click attribution and fully embrace multi-touch attribution models. But what does multi-channel attribution mean and what does a full path model really entail?
AdPulp
JULY 12, 2019
People love sparkling water. Sparkling water is a thing. Therefore, the sparkling water market is getting crowded. Mexican-made Topo Chico (now owned by Coca-Cola) is dominant throughout Texas, but in Austin, there are five local choices and La Croix ain’t on the menu, much less Perrier. Big Swig Sparkling Water, Rambler Sparkling Water, Richard’s Sparkling […].
More About Advertising
JULY 10, 2019
We are used to seeing ads recycled by a brand — Hovis recently updated its “Boy on the Bike” ad after nearly 50 years — but not to seeing ads recycled by different brands. Dutch organic supermarket chain Ekoplaza is the latest marketer to use Mother’s animated film about palm oil and deforestation, which was.
Single Grain
JULY 8, 2019
There are countless ways digital advertising technology has advanced in recent years. Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JULY 11, 2019
WPP CEO Mark Read has done his best deal yet, agreeing to sell 60 per cent of research operation Kantar to Bain Capital for £2.5bn, valuing the whole of Kantar at £3.2bn. £1.5bn will go towards reducing WPP’s debt with £1bn returned to shareholders, which should make them happier and help WPP’s share price. Read.
More About Advertising
JULY 12, 2019
Publicis Groupe is reorganising its US creative agencies into three groups – east, west and center – with Jem Ripley returning from Capgemini to run east, Andrew Bruce running west and Andrew Swinand center. Publicis agencies include Publicis Worldwide, Leo Burnett, Saatchi & Saatchi and BBH. “Our creative leaders across our agencies are better placed.
More About Advertising
JULY 12, 2019
Amazon’s roster of agencies – and its advertising budget – seems to be getting bigger all the time. This is MullenLowe London’s first work for Amazon Prime Video, which is currently running in Spain and France and will soon land in Canada. The four ads ramp up the urgency of Amazon’s Prime services with the.
More About Advertising
JULY 11, 2019
Out of Home agency Talon has bought Grand Visual, a leading OOH digital creative specialist, plus its ad tech provider QDOT. Grand Visual and QDOT employ 48 people globally across London, New York and a development hub in Montevideo, Uruguay. Both companies will continue to run with the existing management structure, led by founder and.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JULY 11, 2019
About the only common quality to UK bank advertising is that most people find it irritating – possibly because they’re irritated with banks. Santander at least tries something different – last time out it was faux bank Antandec featuring the supposedly popular TV hosts – now it’s an online film series ‘MC Grindah’s Deadliest Dupes’.
More About Advertising
JULY 11, 2019
Here’s a turn up, an engaging humorous ad for a high street shop – do either exist any more (high street shop with a budget)? You have to go to LA by the looks of it in TBWA Chiat Day’s campaign for Supercuts featuring actor Michael Kelly from House of Cards who no longer needs.
More About Advertising
JULY 11, 2019
BT has appointed Publicis Groupe to handle a brand relaunch campaign, after 23 years of working with AMV BBDO on its main brand advertising. Could this be a reward for Saatchi & Saatchi’s many years of bringing Kevin Bacon to the nation in its campaigns for BT’s mobile division, EE? It was Saatchis who last.
More About Advertising
JULY 10, 2019
The UK’s online advertising sector is worth over £13bn with digital ad spend accounting for the majority (57 per cent) of all UK advertising. It is the world’s third largest digital ad market and Europe’s biggest with 19,000 people working in the sector. Not only are online ads a big source of national revenue, they’re.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JULY 9, 2019
Peperami used to be one off oddballs in the Unilever stable, now it’s made by Jack Link’s. Doubt it would have survived Unilever’s current “purpose” strategy anyway. London agency Atomic has brought it back with a surprisingly ambitious campaign (for Peperami) spoofing superheroes. Including breaking wind which Atomic reckons is a first in UK advertising.
More About Advertising
JULY 9, 2019
WPP CEO Mark Read said he wanted to invest in creative talent and one of WPP’s big agencies Grey has made a big move in hiring Javier Campopiano, the man behind P&G’s award-winning ‘It’s a Tide ad,’ as CCO of Grey Europe. This is the second big hiring by Grey in Europe. Last year Grey.
More About Advertising
JULY 8, 2019
BMB has won the global creative account for Pernod Ricard’s Beefeater London dry gin. BMB will focus on Beefeater’s Spirit of London platform. The account also includes variants Beefeater 24 and Beefeater Pink. BMB’s first campaign will launch in Europe, South Africa and Latin America and then roll out worldwide.
More About Advertising
JULY 8, 2019
Arguably the worst thing that could happen in the Women’s World Cup was the US winning again – for the fourth time – and the inevitable wave of triumphalism. Nike was clearly expecting such a result and rushed this out as soon as the final whistle went. Not often that Nike unveils a raucous, vulgar.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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