The Ad Tech Blog
JANUARY 16, 2021
I cringed when I read posts talking about “functional bugs” and showing Visual Basic 5.0 forms screenshots. It is 2021 ! We live in a de-normalized big data, IoT/real-time, AI-powered, cloud-hosted microservices / serverless applications world. Today’s bugs are very different from the infamous ones listed in mass-media. A bug is something unexpected… that will happen anyway.
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JANUARY 18, 2021
When a company who make folding aluminium doors rebrand themselves as “suppliers of entrance solutions” it may seem the tide of jargon has finally become unstoppable. Us connoisseurs of guff used to amuse ourselves with the Random Corporate B t Generator. A mouse click would churn out phrases like “integrating frictionless demand metrics,” “redefining dynamic platform.
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illumin
JANUARY 21, 2021
Advances in journey automation solve advertisers’ greatest challenge: “scaling consumer journeys on a platform that doesn’t require extensive training” For the first time, marketers can test multiple ad sequences with 100% visibility into the consumer journey and the power of programmatic advertising. AcuityAds’ Chief Strategy Officer, Seraj Bharwani sat down with IAB’s VP of Measurement […].
Advertising to Baby Boomers
JANUARY 18, 2021
How do you write about advertising with all the nuttiness going on in the real world? At the moment, I’m trying to find a place to get a shot while not getting shot. I still stumble upon articles about advertising and marketing to Boomers: Don’t forget about us: How brands can reach Baby Boomers It’s the same old same old drenched in dollops of bad advice.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
JANUARY 22, 2021
In programmatic advertising, data is the lifeblood of entire supply chain. As we’ve noted before , without quality data underpinning transactions, digital programmatic advertising would not be nearly as effective. But where does this data come from, and how is it processed? To dive into the many nuances of data management in programmatic, be sure to check out these whiteboard videos featuring Prajwal Barthur, VP of Products, Marketing and Advanced TV at InMobi.
More About Advertising
JANUARY 22, 2021
Kamala Harris made triple history this week as the first female, first black and first south Asian American to hold the office of US Vice President. Ogilvy has captured the moment through the eyes of girls and young women in this film for Girl Up, the gender equality youth initiative of the United Nations Foundation. The post 'Today We Rise' captures historic Kamala Harris moment through the eyes of girls across America first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
MobileAds
JANUARY 20, 2021
Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias. As reported in Mary Meeker’s report mid of this year, 29% Of people’s daily screen time are spent looking at smartphones. Global mobile data traffic grew nearly 70%. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US.
AdPulp
JANUARY 21, 2021
Cyber thieves are lurking. Cyber thieves are stealing. Facts. The big question is how are you responding to, and preventing this imminent threat? Digital fraud is a problem businesses have been facing since the advent of e-commerce in the 1990s, and its threat only increases with each passing year. Experian found that losses from fraudulent […].
More About Advertising
JANUARY 21, 2021
In the latest Media and Marketing podcast John Reynolds discusses the upside and downside of pitching on Zoom – the reality for most in pandemic-ridden 2020 and into 2021 – with Angus Crowther from intermediary Alchemists and Total Media COO Celine Saturnino (left.) Will this continue to be the norm, especially for international business, or.
Lemonads
JANUARY 18, 2021
Native Ads: Improve Your Results By Avoiding These 10 Mistakes! At this point, it’s safe to assume that everyone in the affiliate world knows what native ads are and why they’re awesome. With that said, only a small percentage of affiliates that employ this powerful ad format has developed the ability to use it at its max potential. Native ads have the ability to create deep connections with the audience, but there are many details that affiliates need to get right to keep users engaged.
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Karola Karlson
JANUARY 16, 2021
How much does it cost to advertise on Instagram? Quick answer: The average Instagram ads cost CPC is around $0.50 – $1.00. You will pay more in highly competitive industries, e.g. fashion and travel as more brands are competing for your audience’s attention. Instagram ads cost can reach up to $3.50 per click. Read this article to see how to keep your costs low.
Gods of Advertising
JANUARY 20, 2021
Continued from previous post… You began acting callously and with impunity. Courting the trade press, you would say whatever came first, seeking credit and taking it. You then collected these stories in a shoebox, like scalps. The more awards you won the more you took winning for granted. You expected victory. When you got a substantial raise you asked for stock in the agency.
More About Advertising
JANUARY 19, 2021
Asda is reviewing its ad account at AMV BBDO – which won’t surprise anyone as it produced the clunker of 2020 with its dire campaign featuring one Sunny and his family – with an estimated media spend of £100m. It’s another huge setback for AMV, until a few years ago the stately galleon that had. The post Now Asda reviews from embattled AMV BBDO first appeared on More About Advertising.
MobileAds
JANUARY 19, 2021
A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players. Put simply, it enables your video ads to appear correctly on video players, across different publishers and ad networks.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
All About Advertising Law
JANUARY 19, 2021
Last week, the Supreme Court heard oral argument in AMG Capital Management v. FTC. As we’ve previously discussed , the Supreme Court is set to decide whether Section 13(b) of the FTC Act, which expressly grants the FTC the right to obtain “a permanent injunction,” also grants the FTC the authority to obtain “equitable monetary relief.” During oral argument, certain Justices expressed doubt that the plain language of Section 13(b), when viewed in the context of the e
AdPulp
JANUARY 18, 2021
Faux News agreed to pay millions of dollars to the family of Seth Rich, the Democratic National Committee staff member who was murdered in Washington, D.C. in 2016. As part of the legal settlement, the details of the case were kept quiet until after the election and the resounding defeat of Don Trump. Ben Smith, […]. The post Will Marketers Stop Funding Media Garbage Masquerading As News?
More About Advertising
JANUARY 21, 2021
The last quarter of 2020 was another disaster for marketers, agencies and media owners but they’re cautiously optimistic as they head into 2021, with a Brexit trade deal cobbled together and vaccines in the UK fuelling hopes that this current lockdown might be the last. Could have written this any time over the last month, The post IPA Bellwether shows small rise in marketers' optimism first appeared on More About Advertising.
More About Advertising
JANUARY 18, 2021
Mother has been expanding steadily – pandemic or no pandemic – and now it’s challenging the media agency establishment in the US with Media by Mother, an initiative 18 months in the making it seems. The new agency, based in New York, will be headed by former WPP global head of media strategy Dave Gaines. The post Mother launches Media by Mother to challenge the media agency establishment first appeared on More About Advertising.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JANUARY 22, 2021
It’s the Super Bowl soon, maybe a somewhat reduced one in ad terms although enough biggies will surely pile in. This is a classic for McDonald’s from Leo Burnett in 1993. Apparently the brief was simply to use Michael Jordan and writer jim Ferguson and art director bob Shalcross came up with this. Jordan playing. The post MAA blast from the past: McDonald's Super Bowl 'Showdown' with Jordan and Bird first appeared on More About Advertising.
More About Advertising
JANUARY 22, 2021
MullenLowe Profero has added Bahlsen biscuits’ website and global social agency business to the creative account already handled by MullenLowe. Profero won a pitch against Wunderman Thompson and Adoratorio. The agency is tasked with redesigning the brand’s first global website and implementing a new social strategy across EMEA, APAC, North America and MENA.
More About Advertising
JANUARY 21, 2021
Lots of creative accounts move when a new client comes in. A review is nearly always on the cards even if the business sometimes stays where it was. But the ad world seems awash with big agency reviews at the moment even if – still in the midst of the pandemic – there isn’t all. The post Why are there so many big agency reviews? first appeared on More About Advertising.
More About Advertising
JANUARY 20, 2021
As agencies wait for the call to pitch for Asda, here’s a blast from the past from MullenLowe which they’ve kindly posted on YouTube. All the way from 1995 when MullenLowe was far from a gleam in Interpublic’s eye, this is from Lowe Howard-Spink in the UK before it became enmeshed in the US holding. The post MAA blast from the past: Tesco's 'cheerful sole' first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JANUARY 20, 2021
Innocean, which handles Kia and Hyundai plus some other bits and pieces, claims to be the fastest-growing creative agency network in the world (if it really is growing it might be the only one just now.) Here’s Innocean Australia’s latest effort for the vast Hyundai Santa Fe SUV. SUV ads tend to be among the. The post Innocean quells a juvenile rebellion for Hyundai Santa Fe first appeared on More About Advertising.
More About Advertising
JANUARY 20, 2021
S4 Capital has moved to strengthen its automotive credentials in Germany – it’s been appointed to handle a big chunk of BMW in Europe via a new entity called “the Marcom ENGINE solution” – with the acquisition of Staud Studios, a well-established automotive specialist. Staud Studios (below) will be merged with S4’s MediaMonks content business.
More About Advertising
JANUARY 19, 2021
We’ve usually found British presenter duo Ant and Dec resistible for Santander – or Bank of Antandec as the campaign has it – as, it seems, to do quite a lot of Santander customers. Maybe that’s the difficulty with choosing populist – as opposed to popular – front people. Is this, from Engine, with the. The post Can avatars put new life into Santander's Bank of Antandec?
More About Advertising
JANUARY 22, 2021
Cannes Lions has lined up a remote judging system and named its jury presidents for summer 2021. Two UK creative chiefs are among the presidents: adam&eveDDB CCO Rick Brim will oversee the Film Lions, and Havas UK CCO Vicki Maguire will be top dog at the Brand Experience & Activation Lions. But with this summer’s. The post Remote judging in place as Cannes Lions names 2021 jury presidents first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JANUARY 18, 2021
Data does not equal insight, as these new ads for cow’s milk replacement Oatly show only too well. Created in-house, they use the information that 44-75 year-old men are the least interested in anything vegan, and they run with it, treating cow’s milk as a terrible addiction among dads. The campaign’s endline is “Need help. The post Oatly: need help talking to consumers about your products?
More About Advertising
JANUARY 18, 2021
It’s nearly time for Joe Biden’s inauguration – which promises to be a lively if somewhat underpopulated event – and corporate America is rallying to the new president. Maybe because they think they don’t have to worry about Trump any more. Ford is trying to do its bit with another spin on its ‘build/built’ campaign.
More About Advertising
JANUARY 20, 2021
Super Bowl advertising has, like everything in the US, been overshadowed by coronavirus and Donald Trump. Many regular brands, including Coca-Cola, Pepsi, Hyundai, and Little Caesars, are steering clear of the game this year, while others have been waiting until Joe Biden’s inauguration is safely completed before they reveal plans. The event itself is unlikely.
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