More About Advertising
FEBRUARY 26, 2019
More Tottenham Hotspurs, but not not skipper Harry Kane this time as he’s possibly still marooned on a crossbar in Chingford. This time it’s Dele Alli (an accomplished ad performer), Christian Eriksen and chums celebrating Audi’s sponsorship deal with a plug for Audi’s ginormous new Q8 SUV. Steered by a Spurs cockerel (with timely reminders.
InMobi
FEBRUARY 27, 2019
Would a stockbroker invest in a stock if only the ticker prices were accessible and none of the firm’s financial statements? Definitely not. What is stopping the broker is the lack of transparency. As a consumer, we need transparency to make the right purchase decisions. The overarching purpose of transparency is to build trust. It is for this reason we don’t order medicines from an unknown drug store or provide our credit card details to a fintech upstart.
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AdPulp
FEBRUARY 28, 2019
Workplace strife between account people and creative people is the stuff of ad industry legend. Here’s a new twist on the same old story… Ed Tsue, Group Strategy Director and Managing Director at Anamoly in New York City, examines the tension between brand planners and the creatives they hope to inform and advise. Planners like to […].
AdGlow
FEBRUARY 26, 2019
I was glad when AdWeek invited me to speak at #AWLATAM 2019 last week. And not only because Mexico City is one of my favourite places in the world to visit.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
FEBRUARY 26, 2019
MullenLowe has won the full service account for World of Tanks, one of the most popular online games with 110 million users worldwide. World of Tanks, owned by Wargaming, saw pitches from two UK and two US-based agencies. MullenLowe will handle creative and MullenLowe MediaHub media planning and buying. The win marks Mullenlowe’s return to.
All About Advertising Law
FEBRUARY 27, 2019
There is no denying that, at times, the express claims made on dietary supplement labels may seem to convey a broader implied claim to the consumer regarding the supplement’s performance benefits. While that may be true, last month the Ninth Circuit confirmed that plaintiffs cannot successfully allege that a lawful “structure/function” claim misleadingly implies that a dietary supplement will treat, cure, or prevent a disease under state law.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
FEBRUARY 25, 2019
Artificial intelligence automates “intelligent” processes – i.e. human-esque tasks like decision making, problem solving and learning – that would otherwise require human intervention. And because computers are lightning fast, AI works and acts with speed and precision that mere mortals could never hope to achieve. Here is a quick look at how we got here: Stretching the timeline into today, we now have smart home devices, AI-fueled bank fraud protection, and online customer chat bots making life
More About Advertising
FEBRUARY 27, 2019
A busy time for new creative hires in London’s adland, which may indicate that some agencies at least are waking up to the need to refresh the ranks and stem the tide of senior creatives moving out to pastures tech. Interpublic’s R/GA, which has seen a number of senior departures including CCO Nick Law to.
All About Advertising Law
FEBRUARY 28, 2019
Since updating its Endorsement Guides in 2015 to keep pace with the meteoric rise of social media and influencers in marketing, the FTC has placed a significant emphasis on the need to disclose material connections between advertisers and endorsers. Through its Guides, informal business guidance , blog posts , warning letters , and multiple enforcement actions , the FTC has deployed virtually all of the tools in its proverbial tool box to combat what it views as deceptive omissions by influencer
AdPulp
FEBRUARY 23, 2019
“HatfieldYou made rain for L.A.We’ve got ten grandFor you to go cook us some rain” -Widespread Panic New Biz Tips from the Sausalito Sausage Factory The head of the 4As and the head of ANA walk into a bar… Sorry, there’s no punchline. But there is this advice for new business execs, a.k.a. agency rainmakers, from Greg […].
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More About Advertising
FEBRUARY 27, 2019
Christophe Guilluy’s recently published English-language version of “Twilight of the Elites” focuses on nascent tensions between France’s metropolitan ruling class and the disenfranchised people who live in the countryside outside of France’s “citadels” of power and economic influence. Originally published in French just over two years ago, his book anticipates – perhaps encourages – the.
More About Advertising
FEBRUARY 27, 2019
A British agency trying to invade New York reminds you of one of those old British wartime films: the general shaking the plucky volunteers by the hand before they’re pushed out of the plane and he returns to the comforts of Pall Mall and watching cricket. The general is this case is Lucky General Danny.
More About Advertising
FEBRUARY 26, 2019
Nike’s ‘Dream Crazy’ campaign from Wieden+Kennedy is probably the stand-out of the past 18 months or so and now it’s the turn of the girls, headed by Serena Williams. So – inevitably perhaps – it’s morphed into ‘Dream Crazier.’ Finely judged, nice use of old footage. Beware of imitations (imitators should beware of imitations too.).
More About Advertising
MARCH 1, 2019
WPP’s share price recovered this morning – up 7.6 per cent in early trading – as CEO Mark Read revealed its 2018 numbers: not as bad as many feared but still showing a fall in net sales (WPP’s measure of organic growth) of 0.4 per cent and predicting a bigger fall of two per cent.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MARCH 1, 2019
We didn’t expect to be viewing ads for licensed cannabis companies but here comes MedMen – which last year turned over $30m mainly in California – hitting the airwaves with ace director Spike Jonze. No singing and dancing from Spike here, just an eye-opening trip into America’s past. Nicely judged – that George Washington was.
More About Advertising
MARCH 1, 2019
Adam&eveDDB seems to be motoring nicely even as all its founders have left – CEO James Murphy and CSO David Golding being the final two – and now the new regime has been appointed by the International Paralympic Committee ahead of the organisation’s 30th anniversary in September. Founded in 1989, the IPC is located in.
More About Advertising
FEBRUARY 28, 2019
Grace Surguy is senior project manager at Dare, a digital creative agency and part of Inside Ideas Group. Desert Island Ads No longer twiddlies you endure at the cinema, ads are more than just scenery for the main event. They’re anything and they’re anywhere – imagine telling someone in the 1950s that they could interact.
More About Advertising
FEBRUARY 28, 2019
WPP reports its full year 2018 figures tomorrow (March 1) with most analysts expecting a small reverse in growth compared to 2017 although not as bad as its disappointing Q3 2018 figures indicated. Which will leave us with the two big holding companies making the most noise about “transformation,” in particular making technology central to.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
FEBRUARY 28, 2019
We observed the other day that Wieden+Kennedy HQ in Portland was becoming quite the comedy factory, latterly for Orange Vanilla Coke. Another venerable US agency Goodby Silverstein & Partners is giving it a run for its money in the comedy stakes too. Here’s its new creation LiMu the Emu (and handler Doug) for insurance firm.
More About Advertising
FEBRUARY 27, 2019
Coca-Cola doesn’t launch new flavours very often but here comes Orange Vanilla Coke, with a diverting launch ad from Wieden+Kennedy HQ. Featuring a car crash. Is Coke hedging its bets on OVC? Pleasingly bonkers. And another ad that sends up ads. W+K is becoming quite the comedy factory. MAA creative scale: 8.
More About Advertising
FEBRUARY 26, 2019
Men’s grooming has become a right old business this year with Gillette trying to redefine masculinity (to mixed effect) and now German razors-by-mail firm Harry’s is adding its two-pennorth with England football captain Harry Kane (a Harry’s user presumably) telling us he’s not afraid – either. Afraid of what isn’t entirely clear in this effort.
AdPulp
FEBRUARY 25, 2019
Ad people love industry award shows and people working in advertising have a natural affinity for the people who make films, since they often work side-by-side on 30- and 60-second films, also known as commercials. The Oscar Awards are therefore a big deal. Not Super Bowl big, but big nonetheless. In media buying terms, ABC […]. The post Oscars’ Commercials Debut In the Other Advertising “Super Bowl” appeared first on Adpulp.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPulp
FEBRUARY 23, 2019
In years past, packaged goods have gotten a bad rap from certain creative elites who find the products boring and therefore can not imagine a creative way to display the product’s attributes to a public hungry for solutions to mundane problems like dirty dishes and upset stomachs. When the product doesn’t have cool built-in, what’s […].
AdPulp
FEBRUARY 26, 2019
In 2014, Alfonso Cuarón became the first Mexican filmmaker to win the Oscar for Best Director, when his work on ambitious sci-fi drama Gravity was recognized by the Academy. Since he went home with that trophy, his fellow countryman Alejandro G. Iñárritu has won twice, for Birdman and The Revenant. Then, Guillermo del Toro won an Oscar last year for […].
AdPulp
FEBRUARY 28, 2019
Editor’s note: The following article was provided to Adpulp by Epica Press Club and was written by Paris-based journalist, Theda Braddock. One of the most demanding positions in advertising requires a blend of attention to detail, authority, business flair, people skills, flexibility and – yes – a love of creativity. Wining and dining, champagne, swanky […].
All About Advertising Law
FEBRUARY 26, 2019
The Federal Trade Commission suffered a significant blow yesterday. In a decision that many saw coming—bloggers here included—the Third Circuit curtailed authority the FTC has been using for decades to confront allegedly unlawful past conduct. The decision has a direct impact on the ability of the FTC to obtain injunctions against defendants for alleged past misdeeds.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
All About Advertising Law
FEBRUARY 25, 2019
Twombly and Iqbal —two names that invoke fond memories of the first year of law school for the (much) younger attorneys—have defined the bar that each plaintiff must meet to survive a Rule 12(b)(6) motion to dismiss. Walk into any first-year civil procedure class and you’ll hear the students muttering the following like a nursery rhyme or a page from a Dr.
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