More About Advertising
DECEMBER 3, 2018
Baptiste Clinet is executive creative director at Herezie Group in Paris. The Times UK & Ireland – JFK Unsilenced The best craft idea of the year. Dedication to an idea pushed to the limits. Citroën – Seetroen Automotive is so hard in advertising. We always see the same things. Here, they solved a massive.
Advertising to Baby Boomers
DECEMBER 3, 2018
It used to be that old people lived wherever they lived – and that was that. Beginning a century or so ago you could move into a retirement community for as long as you could stand it (or stand up), then would be whisked away to an old age home. Now there are choices. So many choices you could have a multiple strokes just thinking about them. There’s staying put (aka aging in place ) where you don’t go anywhere and you’re taken care of by people or robots.
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All About Advertising Law
DECEMBER 5, 2018
On November 8, 2018, the Federal Trade Commission (“FTC”) held a press conference to announce a lawsuit against what it claims is the largest real estate scam the FTC has ever encountered. According to the FTC Complaint , through false claims in its marketing materials and sales pitches, the Sanctuary Belize Enterprise (“SBE”) took in more than $100 million through its sale of lots in what was meant to become a luxury development equipped with amenities similar to America
InMobi
DECEMBER 7, 2018
In 2019, we expect brands and their advertising partners to focus more on accountability and digital advertising transparency. Next year, transparency and control will be increasingly critical to everyone from the head of media buying at major brands down to advertising agencies and everyone else in the online advertising community, as issues around brand safety and lack of transparency become too big to ignore any longer.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
DECEMBER 2, 2018
BBC One’s Christmas ad is a festive tear-jerker in which a mother and her teenage son ditch their responsibilities to spend a lost afternoon of quality time together. Made by BBC Creative, it tells the story beautifully and avoids schmaltz skillfully, but seems to miss the point entirely. A film in which two people choose.
Toronto AdOps
DECEMBER 5, 2018
TAO Networking & Appreciation Event – November 28, 2018 Sponsored by Loblaw Digital. LOCATION: 43°38’23.9″N 79°25’12.0″W. VENUE: Loblaw Digital. DATE: November 28th, 2018. It was a chilly fall evening but that did not stop Toronto’s ad ops gurus and dIgital marketeers to gathered at Loblaw Digital for another Toronto Ad Ops networking event.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
DECEMBER 6, 2018
It’s a bird! It’s a plane! It’s…an ad that I glanced at for two seconds before quickly mousing down the page so I could resume my online editorial. Even though online advertising is getting smarter (i.e. native advertising and skins to match the web environment), audiences are quick to thwart advertising efforts to get consumers to really see an ad.
More About Advertising
DECEMBER 7, 2018
I have to admit I was quite sniffy when I saw this was a Christmas ad for Uber Eats and Coca-Cola. Christmas isn’t the healthiest of times, but usually there’s plenty of home cooked food and some tangerines to offset the booze and chocolate, not fast food and fizzy drinks. So this ad by Romance.
All About Advertising Law
DECEMBER 4, 2018
The Commissioners of the FTC agreed, during an oversight hearing on November 27, 2018, to investigate the use of “loot boxes” in video games. Senator Hassan (D-NH), following up on questions she asked the newly appointed Commissioners during their confirmation hearings, specifically requested the FTC investigate loot boxes citing addiction concerns, (especially as it relates to children ) and the resemblance of loot boxes in video games to gambling.
AdPulp
DECEMBER 5, 2018
One problem that many consumer promotions suffer from is believability. People don’t believe they will ever win the prize that’s being dangled before them. Like winning the lottery, the odds are against it. One way to combat this is to make the promotion even more unbelievable. JetBlue and MullenLowe have managed to do this with […].
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More About Advertising
DECEMBER 5, 2018
Must be at peak Artificial Intelligence surely? Well, at least in terms of people talking about it. It’s one of those subjects I’ve read copious column inches on, yet still know alarmingly very little about. Will it take our jobs? Can it ever be ‘creative’? Will my fridge finally, for the love of god, be.
More About Advertising
DECEMBER 6, 2018
More news in from WPP, according to Campaign Wunderman – now the driving force in merged agency Wunderman Thompson – has suspended its ECD Abi Ellis (below) following an “investigation.” We don’t know why, but we never do with these things. This follows hard on the heels of the abrupt exit of Jon Sharpe as.
More About Advertising
DECEMBER 5, 2018
TimeTo, which aims to end sexual harassment in the ad industry, is at it again: this time another ad from Lucky Generals warning about the perils of the office party. Or any seasonal high jinks presumably. Now you’d have to be a right muppet (female or male) to fall for this one. Even your mum.
More About Advertising
DECEMBER 6, 2018
It’s all change at WPP’s Ogilvy this year and now the WPP network has made another bold move by appointing Ogilvy India chairman Piyush Pandey (below) as its new global CCO. Pandey succeeds Tham Khai Meng who left under a cloud in the summer. Ogilvy global CEO John Seifert says: “I wanted someone who would.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
DECEMBER 4, 2018
German discounter Lidl is taking a cheeky Christmas swipe at upmarket stalwarts Waitrose and M&S with a poster campaign from TBWA saying its Christmas puddings and mince pies are better and cheaper. Situated outside Waitrose and M&S stores.
More About Advertising
DECEMBER 3, 2018
The merging of two entities such as Wunderman and JWT is causing disruption in the industry with, like Brexit, those in support and those who think it is all madness. The long held opinion is the two cultures do not mix comfortably and they are at their best paddling their own canoes. As a senior.
More About Advertising
DECEMBER 3, 2018
Interpublic’s Magna global has been peering into its crystal ball and is forecasting further strong ad growth in 2019 following a record 2018. Global ad revenues grew by a record 7.2 per cent in 2018 to reach $552bn in the 70 countries covered by the report. Digital was once again by far the stand-out performer.
More About Advertising
DECEMBER 6, 2018
Accenture Interactive has had a great time for the past few years as it has cherry-picked creative agencies and lured a few big international marketers with its pitch as the “global experience agency.” But it hasn’t quite happened yet even though it’s picked up clients like Maserati and hotel group Radisson and bought well thought-of.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
DECEMBER 6, 2018
Usually at Christmas we get a number of ads thanking unsung heroes – Mother did this notably for Boots – but they’ve seemed thinner on the ground this year. Pampers and Saatch & Saatchi are saying thank you to midwives this year this year, with a nice film ‘Un-Silent Night’ set in a maternity ward.
More About Advertising
DECEMBER 6, 2018
It must seem like some sort of curse has fallen on the C-Suite at the old Y&R HQ at the Black Cat factory in London’s Camden district. Barely a couple of months ago the UK leaders of Y&R CEO Paul Lawson, CCO Jon Birley and MD Katie Lee were summoned by a WPP HR person.
More About Advertising
DECEMBER 6, 2018
Holding company MDC Partners may reel around like a drunken sailor in a storm – it’s currently looking for another CEO and nobody seems to want to buy it – but its component agencies appear to function regardless. Now 72andSunny has won America’s highly prized NFL account, beating a long line-up including, reportedly, all-conquering Wieden+Kennedy.
More About Advertising
DECEMBER 5, 2018
Amazon’s UK Christmas ad from Lucky Generals seems to be one of the best performers even though it’s little more than heaps of Amazon deliveries to a winning soundtrack. Maybe other advertisers try too hard?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
DECEMBER 5, 2018
Mercedes is launching a new version of its GLE SUV – doubtless a fine car but one which somehow fails to quicken the pulses – and it’s going for family appeal (if you’re a pretty well-off family.) So we have a mum training for her first triathlon following a horrible swimming accident. Her daughter isn’t.
More About Advertising
DECEMBER 5, 2018
The UK’s ASA ad regulation body is looking into Sainsbury’s Christmas effort – ‘The Big Night’ – to decide if its brief scene with a boy dressed as a plug is likely to persuade the nation’s children to plug themselves into the mains. Or something. At least 35 people have complained about it although lots.
More About Advertising
DECEMBER 3, 2018
It was probably always a matter of when not if: adam&eve founders James Murphy and David Golding are following fellow founders Ben Priest and Jon Forsyth out of the now Omnicom-owned agency. The two plan to set up again, probably in 2020 after notice periods and non-compete arrangements have expired. Murphy (left) says it will.
More About Advertising
DECEMBER 3, 2018
Campaign reckons that celebrated film director and production company owner Ridley Scott of RSA was the secret weapon in WPP’s successful pitch for VW creative in North America. It also speculates that WPP CEO Mark Read spent between $500,000 and $1m on “ad concept production” with RSA to win the pitch. Neither party is saying.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
DECEMBER 7, 2018
When you’re a Friend of Adpulp (FoA), you get special recognition from time to time. Matt Ingwalson is a FoA. He’s also the new vice president of creative strategy at Heinrich Marketing, a Denver-based marketing agency. Ingwalson joins Heinrich following 18-years on the job at Vladimir Jones, IMM and KarshHagan. He worked as creative director […].
AdPulp
DECEMBER 4, 2018
If you’ve ever been to Canada you may have dined at a Tim Horton’s. The quick-serve restaurant is one of the largest in North America. This holiday season, the brand brings Canadian values to life through its iconic True Stories campaign, inspired by the lives of Canadians across the country. Chosen from almost 18,000 stories […]. The post From Canada With Love: A Little Generosity Goes A Long Way appeared first on Adpulp.
More About Advertising
DECEMBER 7, 2018
It’s nice when someone’s able to leave their job without an investigation in sight and the Twittersphere is loaded with tributes to Unilever’s departing CMCO to give him his full moniker (the ‘C’ stands for communications) Keith Weed. It’s another big change at the world’s second biggest advertiser (or is that third now, with some.
More About Advertising
DECEMBER 7, 2018
It’s been a good year for Lucky Generals with loads of work from Amazon and now the majority Omnicom owned agency has won Co-op Group. Co-op’s last major creative agency was Leo Burnett. Lucky Generals will handle Co-op’s food, funerals, insurance and healthcare business. Co-op customer director Ali Jones says: “We’ve been blown away by.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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