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The role of the agency new business executive is the riskiest position due a dramatic change in the way business is acquired and the skills rainmakers need to make it happen. Business development has been dramatically altered. There are many people who have done this job in the past who do not know how to do it well now. The average tenure of an agency business development director is now as low as two years.
Boy meets girl. They become friends. Grow up together. Fall in love. And when they inevitably become a couple Chase Bank is there with financial guidance to help them protect their growing nest egg. Perfectly reasonable fodder for an anthem commercial. And this one mines the territory with aplomb. Beautifully shot. Lovely music. Great cast. Which brings me to the couple.
Purina Mills is a US animal feeds company (once owned by Ralston Purina) and it sponsors A Home For Every Horse which connects unwanted horses (of whom there are millions across the world) with new owners. One reason being that they’re somewhat expensive to look after (we’ve got one).
ConvertMedia recently sat down with Paul Salomone, Founder & CEO of MediaFuse to get his take on key issues facing publishers, the opportunity that Outstream video provides and what waits ahead for the upcoming year! What types of advertising controls do you think are most important to publishers (audio/frequency, etc.)? Publishers need to be able to manage their programmatic inventory quickly and efficiently.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Elton John and Bernie Taupin are celebrating 50 years of their song writing partnership, a combination that has produced a string of classic hits over the years. Many of these Elton John songs were created before the advent of music video and 'Elton John - The Cut' is a YouTube video project that aims to fix this! 'Elton John - The Cut' is all about giving YouTube creators the chance to create official music videos for these legendary Elton John hits - Rocket Man, Bennie & the Jets and Tiny
As 2017 quickly approaches, and consumers look for gift ideas or help with their New Year’s resolutions, “apps” that focus on fitness and health are increasingly popular. A recent FTC settlement against Aura Labs, Inc. (“Aura Labs” or “Aura”) and its principal, for allegedly making deceptive claims regarding the accuracy of its blood pressure measuring app, confirms that the same advertising rules apply to claims made for an app as for “hard goods.
Best of 2016? Two blockbusters grabbed my attention and stuck in my mind. Kenzo blew the doors off a dusty genre. Superhumans from Channel 4 gets better with every watch. And one relevant and radical activity that I admire is REI’s Black Friday initiative. Hats off to all. Rick Chant is a co-founder.
Best of 2016? Two blockbusters grabbed my attention and stuck in my mind. Kenzo blew the doors off a dusty genre. Superhumans from Channel 4 gets better with every watch. And one relevant and radical activity that I admire is REI’s Black Friday initiative. Hats off to all. Rick Chant is a co-founder.
1. Tell a story - Draw users into your world Reaching beyond the surface, marketers can leverage this distinctly active audio-visual medium to tell their stories and value propositions in a clear and understandable manner. Advertiser Name - OLX: Buy and Sell near you Developer - OLX B.V. 2. Strike the right balance between User experience and storytelling - keep the length between 15-30s While rewarded videos intuitively seem to guarantee high completion rates, 30s is the ‘tipping point’ for vid
The year began with folks playing games with our brains: 06 January 2016 Brain Games: Hocus-Pocus Hyperbole Looks like a not-so-bright company hawking a make-me-bright online game is in non-virtual hot water: Lumosity fined millions for making false claims about brain health benefits… More and More Déjà Vu : 19 April 2016 Big Mags Roll Out Big Guns.
When I think of Astroturf this time of year I think of football. That probably isn’t true for the New York AG’s office, which has continued its assault on the posting of fake reviews, also known as “astroturfing.” Earlier this month the NY AG announced two more enforcement actions against an urgent medical care facility and a car service.
Best ads of 2016 Kenzo The latest Kenzo spot written and directed by Spike Jonze is my new go-to film when I hear things like “films over a minute are redundant” or “something big and surprising needs to happen in the first 10 seconds”. Besides all the brilliant production qualities of this beautiful film, it’s.
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Best ads of 2016 Nationwide – ‘Voices nationwide’ by VCCP Finally a financial brand who has achieved ‘being human’ in a vast sea of wannabes. Arresting and authentic with a genius line that forces you to stop and re-think. We’re The Superhumans – Rio Paralympics by 4Creative Tough gig to better the first ‘Superhumans’.
Christmas greetings are best unreported in these pages we feel but…Anomaly has gone to the trouble of taking that trad ditty ‘The 12 Days of Christmas’ literally with the help of clever writer and comedy performer Phoebe Waller-Bridge. While Isobel has kitted out the staff in Swan Lake garb, its OTT Christmas cards being a.
On this week’s #MediaSnack Tom and David kick off with some more troubling transparency news from the US, where the Wall St Journal reports that the Department of Justice has launched a criminal investigation into major US creative agencies, which it accuses of “bid-rigging” on creative production. The DoJ launched their investigation following receipt of.
Omnicom-owned Critical Mass, which describes itself as an “experience design agency,” has taken a stake in mobile-focused product agency Prolific. Prolific, based in San Francisco, offers mobile strategy, design and engineering. Launched in 2009, the agency now has over 100 employees in Brooklyn and San Francisco. Mobile is set to become the second-biggest ad channel.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Chatting to someone, Paris-based, about the mighty BETC Paris figuring on our Agency of the Year shortlist and he said: “take a look at Buzzman, they’re the hottest agency in France.” Here’s Buzzman for online dating outfit Meetic, ‘Love your imperfections.’ It’s the old attraction out of embarrassment number but executed with real style and.
Best ads of 2016 I started this by trying to think up a clever theme. Perhaps go for campaigns all created in South America, or that all made clever use of outdoor advertising. But let’s face it, now’s not the time. Let’s just indulge ourselves in three pieces of smart, engaging pieces of work that.
Campaign has just announced its winner of Agency of the Year – adam&eveDDB for the third year in a row. No mention of our winner Mother (but it takes all sorts.). A&E was one of our runners-up (not a role that estimable agency is overly familiar with). Adweek in the US too has delivered its.
DDB is finally looking interesting after years of playing second fiddle to Omnicom’s biggest network BBDO. Aside from its stand-out UK performer adam&eveDDB (which may be morphing into an international brand, it’s opening in the US to handle Samsung) the network, synonymous with creativity in its early days as Doyle Dane Bernbach, has definitely stepped.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adam&eveDDB’s profile in the US is set to rise further as the agency has been hired to produce Skittles’ ad in next year’s Super Bowl, the showcase for American advertising (and a football game). Super Bowl spots cost about $5m. Skittles is a Wrigley’s brand, in turn owned by Mars. A&E handles Mars Temptations cat.
Pornhub, which does what it says on the tin, is inviting people to have a “horny little Christmas” in a sparky new ad from Madrid’s Officer and Gentleman. Among those featured are lookalikes of last year’s John Lewis ‘Man on the moon’ and Justino, star of the tearjerker from the Spanish Lottery. Does it beat.
It’s been a good year for Christmas/holiday ads and the fashion houses have done their bit too, usually without benefit of an ad agency (which is instructive). Stella McCartney has entered the lists with a striking film by Philippa Price, picking up on one of the year’s more bizarre trends – sinister clowns. Satisfyingly wacky.
The exodus at MullenLowe (an IPG merger of Boston-based Mullen and London-based Lowe) continues apace. Now MD Charlie Hurrell is leaving to join Dentsu’s Mcgarrybowen as London MD. A whole string of Lowe senior managers have left this year as a team from digital agency Profero (now MullenLowe Profero) have taken over the agency. Hurrell.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
According to Nike most of us (not me I hope) spend ten hours a day which equals 35 years of our life peering at a smartphone as opposed to doing something useful like running. Hmm, don’t do much of that either. A timely reminder or desperation in the face of a world gone mad? By.
Here’s a stylish new film for Peroni – or Peroni Nastro Azzuro to give the beer its full handle – featuring ‘master of taste’ Simone Caporale. From M&C Saatchi, directed by Found Studio’s Mike Sharpe. Found also provided the glossy post-production. It’s slightly tongue-in-cheek too which is a relief in a beer world that often.
We haven’t given Maurice Levy and his Publicis Groupe the easiest of rides in 2016 – is his ‘Power of One’ massive restructuring just rearranging the deckchairs? – but here he is, in his wishes for 2017, describing all that while his office is cleared prior to letting out on Airnb. So he’s a good.
No, I’m not going all religious on you; it’s just that as we are approaching 2017, which is the five hundredth anniversary of when Martin Luther nailed his creative brief on the door of the Big Dumb Holding Company at Wittenberg Castle (One of the Poisoned Dwarf’s many retreats)… Better known in those days as.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
What Rupert wants Rupert usually gets and his latest bid for the 61 per cent of Sky his Fox company doesn’t already own will almost certainly succeed. Although the bid, at 10.75p, a 40 per cent premium to the recent, rather depressed, share price will probably need to be sweetened a bit. It values Sky.
Legendary art director Alan Waldie died last week aged 76. He worked on some of the most famous UK ads in his years at the great CDP and, afterwards, at Lowe Howard-Spink. In November last year he was presented with a special D&AD black pencil to mark his extraordinary achievements. His work included black pencil.
Bill Bernbach once wrote that the truth isn’t the truth until someone believes you. He was of course making the point about the importance of response in communication. Recently, research in the US has shown how the ultra-right have ‘gamed’ Google so that the messages they want to appear at the top or near the.
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