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OCTOBER 27, 2016
Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash. Traditional sports like cycling, tennis and Rugby Union are booming like never before while pursuits like UFC, Formula E and E-gaming are bringing in new.
Gods of Advertising
OCTOBER 24, 2016
Link courtesy of Bart Smith… Bart Smith is an old friend from back in my Chicago days. Well before I moved west Bart trekked to Seattle, where he continued his audio production company, Bart Radio. (now bartplus ) Anyway, he and I collaborated on some radio scripts I wrote for Art.com, including the one linked here about Vincent Van Gogh. Inspired by a popular biography series on TV, the spots featured the indelible voice of the now departed, Peter Graves.
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MediaFuse
OCTOBER 27, 2016
Are you looking to determine your programmatic revenue earnings or planning a media budget? Use our CPM calculator by entering any two criteria to solve for the third. Calculate the Cost of a Campaign. MediaFuse’s CPM Calculator is specifically designed for programmatic ad ops teams and media planners. Our CPM calculator is a free tool to aid with optimization and media planning.
All About Advertising Law
OCTOBER 27, 2016
On October 19, 2016, Judges Srinivasan, Pillard, and Edwards of the U.S. Court of Appeals for the D.C. Circuit heard oral arguments in ACA International, et al. v. FCC , No. 15-1211, a consolidated appeal filed by various telemarketing industry members challenging a number of aspects of the FCC’s July 2015 Telephone Consumer Protection Act (TCPA) Declaratory Ruling and Order.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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OCTOBER 25, 2016
Welcome back, Snapfax fans – those of you who can’t get enough of our fax machine fed from the internet and attached to a single shredder, to discover who are this week’s favourite shreds. This week, we have taken a Tom Daley-level deep dive into our stats and gone through more shredded paper than would.
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OCTOBER 26, 2016
The big marcoms companies are all slowing down, Interpublic less so than the others. In Q3 2016 Omnicom’s organic growth was up just two per cent while Publicis Groupe was becalmed on 0.2 per cent. Now Havas CEO Yannick Bolloré has reported a two per cent increase in Q3, down from 2.7 per cent in.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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OCTOBER 28, 2016
There’s rarely been a better time to bash Apple as the giant struggles to persuade the world it needs a new iPhone and its once-bulging new product drawer looks decidedly empty. Microsoft, by comparison, seems to be thriving in its post-Steve Ballmer era and it’s just unveiled what it clearly regards as the ultimate Apple.
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OCTOBER 24, 2016
The UK’s big newspaper publishers are trying to form a joint advertising sales operation according to the FT, the one big publisher still intent on ploughing its own furrow. Newspapers really are in the last chance saloon with print advertising set to fall 20 per cent this year following a 15 per cent drop in.
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OCTOBER 25, 2016
It’s life in the trenches at M&C Saatchi these days and there’s been some more unwelcome news as United Arab Emirates carrier Etihad has ended its five year contract with the agency, reverting to digital and social agency Cheil and its in-house operation. Etihad was handled out of M&C’s Abu Dhabi office and then the.
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OCTOBER 24, 2016
A decade or so ago Fallon in the US pioneered long-form internet content with a series of short films featuring, among others, British actor Clive Owen as the ‘The Driver.’ It won the first Cannes Titanium Lion – fair do’s, it was first and different. Now it’s back with Owen behind the wheel of a.
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More About Advertising
OCTOBER 24, 2016
AB Word Foods, part of the Weston-owned Associated British Foods, has hired independent London agency Recipe to handle its Blue Dragon range of noodles and other products. The account was previously at JWT. Recipe won the account, a relaunch of Blue Dragon, in a three-way pitch. The relaunch follows a product recall of some Blue.
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OCTOBER 28, 2016
Less than one in ten senior brand and media agency marketers thinks that media training at advertisers is up to scratch, according to a new survey by ID Comms. The ID Comms 2016 Training Survey found that globally just 9.4 per cent of advertisers and agencies believe that current media training programmes are satisfactory, with.
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OCTOBER 27, 2016
Following the recent Association of National Advertisers (ANA) report in the US on transparency (or the supposed lack of it) agency/client marriages have never been tougher. Within the marketing sector, companies are taking core activities in-house, top talent is deserting agencies for the digital havens of Google, Facebook and Apple, and private investigators have been.
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OCTOBER 27, 2016
Agency 101 has produced an interesting spin on the dreaded YouTube influencers – those people paid for plugging products, often without telling you about the payment – for UK games retailer GAME (there are lots of games in this). It’s signed up Inbetweeners actor James Buckley who also hosts his own YouTube gaming channel Completed.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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OCTOBER 27, 2016
Holding company politics are always diverting, unless you happen to be on the wrong end of them. Campaign reports today that AMV BBDO creative directors Anthony Nelson and Mike Sutherland – authors of the Currys PC World ‘Spare The Act’ campaign starring Jeff Goldblum which has won buckets of awards – are “understood” to be.
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OCTOBER 26, 2016
For some reason scotch whisky seems to be one of the hardest things to advertise, but why? The innate conservatism of producers? The supposed appeal of roamin’ in the gloamin’? We had BBH’s ‘Keep Walking’ for Johnnie Walker of course and Famous Grouse’s grouse does the job (it’s a grouse). Now Glenfiddich is giving it.
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OCTOBER 25, 2016
NBA super shot maker John Curry lost out in last year’s NBA Finals, but tragedy comes in all shapes and sizes. But he needn’t worry as Under Armour are bringing out a new shoe for him. As hymned in this new spot from Droga5. A touch de trop perhaps? Can’t tell you much more as.
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OCTOBER 26, 2016
Arla Protein is a yogurt-style product but it’s made from quark milk so it has less sugar and stuff – therefore it’s better for gym monkeys and the like trying to fortify their muscles. Think that’s the case anyway. As ever, agency Wieden+Kennedy can be relied to come up with something different so, instead of.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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OCTOBER 24, 2016
WPP agency Santo in Buenos Aires has launched a devastating raid on Publicis Groupe-owned Saatchi and Saatchi’s South American creative flagship Del Campo Saatchi. Maxi Itzcoff, CCO of Saatchi & Saatchi Europe is joining Santo as co-CCO from his base at Del Campo Saatchi in Madrid while Ariel Serkin, Rafael Santamarina and Juan Pablo Lufrano.
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OCTOBER 24, 2016
Creston’s TMW unlimited describes itself as an “intelligent influencer” agency – WTF is that? No wonder clients are confused. Anyway it seems to be the driving force behind the mini-marcoms group and has enlisted good old innuendo in a new campaign for Virgin Trains. Actually it’s pretty funny so we may indeed be influenced, intelligently.
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OCTOBER 26, 2016
James Corden, he of the bulging bank balance, is on screen yet again, this time plugging Chase’s new Sapphire Reserve credit card. If it’s for rich people then James is obviously a target customer. In the first of three films he’s foraging in the woods with celebrity chef Mads Refslund (is there a chef who.
More About Advertising
OCTOBER 27, 2016
Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash. Traditional sports like cycling, tennis and Rugby Union are booming like never before while pursuits like UFC, Formula E and E-gaming are bringing in new.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
All About Advertising Law
OCTOBER 25, 2016
The National Association of Attorneys General (NAAG) and the National Association of State Charity Officials (NASCO) convened for their 2016 Annual Conference in Washington, DC this week. The “Public Day” of the conference, held on Monday, October 16, provided an opportunity for nonprofit leaders, professional counselors and advisers, and academics to learn about “the evolving world of state charities regulation,” which was the theme of this year’s conference.
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OCTOBER 28, 2016
A while back German directing duo Daniel (Titz) & Dorian (Ebherz), both film students, made a spec Johnnie Walker ad on the ‘Keep Walking’ theme called ‘Dear Brother.’ Now they’re back with a new effort for Volvo, again unofficial but, according to Adweek, with the carmaker’s approval. Or should that be acquiescence?
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