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DECEMBER 9, 2015
Apparently online retailers socked it to their bricks and mortar rivals in the UK this ‘Black Friday’ (black weekend actually). Amazon, in particular its premium Amazon Prime service, was surely among the winners and a contributing factor may well have been this pleasingly understated campaign by newish indie agency Joint. Just as with its work.
Gods of Advertising
DECEMBER 8, 2015
License to kill joy? In my last post post I talked about criticism –be it of films, books or advertising- as a flawed construct. And while I’m now going to critique a new movie I will still try and frame the discussion objectively. My topic is the new James Bond flick, Spectre , which I saw a couple weeks ago. In short, I found it lacking. Good looking, the movie was guilty of something no Bond film should ever be: dullness.
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Advertising to Baby Boomers
DECEMBER 10, 2015
Only a handful of posts ago I had fun poking fun at all those DTC ads: 25 June 2015 Looking great, but we’re very ill. … Most of the time we’re in slow motion. We float around the screen, dreamlike, as if drifting in a digitized aquarium. But we look pretty good, usually. Although during all this surreal sashaying, the voice overs warn us not all is well.
All About Advertising Law
DECEMBER 7, 2015
By Mokkie (Own work) [ CC BY-SA 3.0 ], via Wikimedia Commons Countless Cosmetic and Dietary Supplement Products Implicated. Effective Friday, December 4, the California Office of Environmental Health Hazard Assessment (OEHHA) listed Aloe vera (non-decolorized whole leaf extract) and goldenseal root powder as carcinogens on its list of Chemicals known to the State of California to Cause Cancer or Reproductive Toxicity ( Proposition 65 List ), pursuant to the Safe Drinking Water and Toxic Enfor
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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DECEMBER 11, 2015
To say that digital advertising underwent some massive changes in 2015 would be an understatement. The influx in ad blockers, the long-awaited death of Flash and things like emoji becoming a more prominent piece of the vernacular of Fortune 1000 brands, stole headlines. Emoji was perhaps one of the most pivotal advertising plays of the.
Gods of Advertising
DECEMBER 11, 2015
For all his bluster, bombast and buffoonery Donald Trump is currently leading the pack of candidates for the Republican nomination to President of the United States. Whether Trump goes down in history as a freakish sideshow or actually becomes the GOP’s chosen candidate only time will tell. Rather than get into his competency to rule (I bet he’d like that phrase), let’s discuss something that not only differentiates Trump from the rest of the field but also from every person who’s ever run for P
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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DECEMBER 11, 2015
DLKW Lowe in London is rebranding to MullenLowe following the formation of Interpublic’s newest global agency network from two agencies best known for their achievements in their domestic markets of the US (Mullen) and UK (Lowe). CEO Alex Leikikh (below) outlines his plans for the new network. 1/Mullen isn’t yet a known factor in the.
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DECEMBER 9, 2015
I’d like to end my musings for 2015 with three separate thoughts. 1. In his piece on Agency of the Year, Stephen Foster wrote that one way of reversing agencies’ fortunes, and the short-termism of shareholders and its effect on strong brand ideas, is to get clients to say: “I want some of that.” It.
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DECEMBER 7, 2015
Here’s another bit of ‘event’ advertising, rapidly taking over YouTube and the like, this time from Tourism Victoria and agency Clemenger BBDO Melbourne. You arm yourself with a Periscope, Twitter’s new live streaming platform, and ‘real Melbournians’ will give you a tour of the city. You can also win tickets for sporting and other events.
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DECEMBER 7, 2015
Fed up with jolly – or dark and emotive – Christmas ads? Nestle and JWT London are offering what amounts to a Kit Kat radio ad on TV for jaded palates. Very brave, not least for forking out for TV airtime. MAA creative scale: 8.
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DECEMBER 9, 2015
Well who’d have thought it? McDonald’s laughing at itself. But that’s what it’s doing here in this ‘secret secret menu challenge denial’ video from Cossette, purportedly rubbishing an actual competition for McDonald’s employees in Canada to produce a new recipe and win $10,000. Companies laughing at themselves is usually a sign of confidence or evidence.
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DECEMBER 8, 2015
We’ve heard about Apple becoming a fashion brand but Mercedes? Anyway here’s its ‘fashion film autumn/winter 2016’ presenting us with two so-called icons: Russian model Natasha Poly and the long-serving SL500 Roadster, both wrapped in bright blue latex. By an agency called Antoni it seems. Think the latex suits Natasha more than the car.
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DECEMBER 11, 2015
If you’re at McCann Manchester you might be a touch aggrieved this morning as news emerges that flagship client Aldi is reviewing its creative account through ISBA. Aldi, along with fellow German discounter Lidl, has been stuffing its UK competitors for the past few years and McCanns’ quirkily humorous advertising has played a big part.
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DECEMBER 11, 2015
Here’s a sweet new offering from Lola in Spain for Mattel’s Scrabble – ‘Anagram Christmas.’ Lola is one of the jewels in new network MullenLowe’s crown. Former Lowe & Partners boss Michael Wall (now at Mother) had the knack of picking Spanish-speaking plums. Sweet but not sticky. MAA creative scale: 8.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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DECEMBER 11, 2015
French beauty giant L’Oreal has moved its $870m North America media account to WPP’s MEC, defenestrating Interpublic’s UM and Publcis Groupe’s Digitas LBi in the process. IPG’s McCann keeps the creative account. L’Oreal, unusually for a huge global ad spender, appoints media agencies on a country basis. WPP’s Maxus handles the account in the UK.
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DECEMBER 10, 2015
Here’s a stroke of genius for Three’s #makeitright campaign, life seen from a baby’s/child’s point of view – which chiefly seems to consist of idiot parents/adults telling you to smile from close range. Sure somebody else has done this in a commercial before but can’t think of an example. From interesting London agency Gravity Road.
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DECEMBER 10, 2015
One of the things that probably conspired against Grey’s chances of becoming Agency of the Year (it was one of the runners-up to adam&eveDDB in our competition and has suffered the same frustrating fate in Campaign’s judgement) was the departure of CEO Chris Hirst to the top Euro job at Havas. This seemed odd as.
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DECEMBER 9, 2015
A couple of weeks ago we wrote that M&C Saatchi had got itself into a fine old muddle following the buy of digital agency Lean Mean Fighting Machine and the installation of its management as the top dogs at M&C. The fact that it lost Dixons and Direct Line – two of the UK’s biggest.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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DECEMBER 9, 2015
Facebook’s a big global player in everything these days so it’s appropriate, in a way, that it gives us its view of 2015. I assume this film from production company Whirlpool was completed before the recent Paris attacks. It’s easy to knock Facebook and people like founder Mark Zuckerberg. He’s insanely rich (and none too.
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DECEMBER 9, 2015
Despite our assertion yesterday that clients were more concerned with cost than conflict these days Omnicom, winner of the bulk of Procter & Gamble’s $2.6bn media spend in North America and Canada, says it’s going to create a third media agency alongside OMD and PHD to handle P&G. In Omnicom Media Group, OMD handles Clorox.
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DECEMBER 8, 2015
Michael Grade (now Lord Grade of Yarmouth – the one in the Isle of Wight – in the Conservative cause) is one of the ornaments of the British entertainment industry. A member of the Grade entertainment clan, his first job was as a sports writer on the Daily Mirror. Apparently he turned up on his.
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DECEMBER 8, 2015
It would be surprising if Publicis Groupe boss Maurice Levy didn’t know that most of the company’s North American Procter & Gamble media business was lost when he announced the reorganisation into four ‘hubs’ last week, including Publicis Media headed by Steve King. When the biggest share of $2.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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DECEMBER 7, 2015
Canon USA is launching a ‘Rebel With A Cause’ campaign through Grey New York to celebrate 25 years of its EOS Rebel SLR Camera, claimed to be the first one to make pro-standard photography available for the masses and now with HD video. The campaign focuses on modern day rebels, first off two elderly parties.
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DECEMBER 7, 2015
If anyone is media land was looking for an excuse to raise a glass this Christmas (they probably don’t need one) it seems that UK media spend is going through the roof next year, following more than respectable 2015 growth of seven per cent. ZenithOptimedia is forecasting 9.7 per cent growth in 2016, ahead of.
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DECEMBER 7, 2015
While the ad world ponders Maurice Levy’s dramatic reorganisation at Publicis Groupe – removing so-called ‘silos’ by creating four new ones, for communications, media, digital and healthcare – there’s a been a notable ‘dog that didn’t bark.’ It is, of course, WPP’s Sir Martin Sorrell (below) who is usually quick to comment on the activities.
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DECEMBER 8, 2015
We don’t habitually associate Germany and Germans with fun (why ever not?) but German agency Jung von Matt can raise a smile, as it does here with a film for sex toys emporium eis.de. Sure footed, funny and, doubtless, much harder than it looks. Jung von Matt also produced this Christmas ad for German supermarket.
Advertiser: ZoomInfo
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