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MARCH 13, 2018
MoneySupermarket.com is reviewing out of Mother – rather harsh but maybe it doesn’t feel “epic” any more – and here’s, presumably, the agency’s swan song featuring Hasbro’s Action Man. Much hype about this as he allegedly strips off (doesn’t really.phew). Less in your face than the rest of the long series.
Advertising to Baby Boomers
MARCH 16, 2018
You will now encounter my beaming countenance on The Boomer/neXt site (it’ll take a few scrolls): Consultant Team With offices in Boulder, Colorado, and New York, Boomer/neXt is a national network of age-appropriate professional consultants, communications experts, market researchers and strategists who train brands to re-imagine and re-generate in the 50+ space.
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All About Advertising Law
MARCH 15, 2018
We recently blogged about the possibility of courts limiting serial litigants’ standing under the Telephone Consumer Protection Act (TCPA) based on them not falling within the statute’s “zone of interest” and, thus, not having standing under Article III of the U.S. Constitution. Nate Silver’s job clearly isn’t threatened by our predictive blog posts, because in Romero v.
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MARCH 16, 2018
Now that the grid girls are gone and Bernie Ecclestone has taken a back seat, Formula 1 at last has a chance to shed its macho, petrolhead culture and reinvent itself as the global media and entertainment brand it longs to be. Wieden+Kennedy London’s new high-octane ad is a great start. The film perfectly captures.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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MARCH 16, 2018
WPP’s Wavemaker is an interesting construct, a merger of two GroupM agencies MEC and Maxus, it describes itself as a “media, content and technology” agency. According to one survey last year the merged entity was the biggest media agency in EMEA, the fourth biggest in north America and the second globally, with billings heading for.
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MARCH 15, 2018
Billboard giant Clear Channel’s owner IHeart Media (mainly a radio operator in the US) has filed for Chapter 11 bankruptcy in the US, drowned by over $20bn of debt it incurred in a private equity buyout around the time of the financial crisis of 2007. Subsidiary Clear Channel has not, so far, filed for bankruptcy.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MARCH 12, 2018
Accenture Interactive is bringing together its London operations, installing design studio Fjord and other bits including technology in the same Farringdon building as its creative agency Karmarama. Accenture says this is “the next step in its approach of nurturing the diverse talents of the businesses and teams it has acquired and allowing them to collaborate.
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MARCH 16, 2018
Wieden+Kennedy is making its ad debut for Formula 1, now owned by Liberty Media, with this number purporting to show that F1 is, indeed, exciting. Not just Lewis Hamilton buffing his nails miles in front if he survives the usual shenanigans at the first corner. So we have crashes and punch-ups in the paddock, calculated.
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MARCH 16, 2018
AMV BBDO has landed Samsung as a client, making its debut last night (Thursday) with a number of spectacular laser shows on famous London landmarks: ‘The Night Reimagined.’ The shows support the UK launch of Samsung’s new Galaxy S9 and S9+ phones, which feature ‘low light’ picture capacity. Samsung Electronics UK CMO Sam Grant says:“We.
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MARCH 16, 2018
We’ve remarked before on some of the tricks of the grocery trade – like Waitrose cuttings its chops in half – and Lidl is taking the fight to the US with a new campaign from The Martin Agency. First up is an assault on ‘fruit pyramids,’ a good way of hiding the stuff that’s less.
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More About Advertising
MARCH 16, 2018
Annie Rickard, one of the people in media who does actually deserve the soubriquet ‘legend,’ is stepping down as CEO of Dentsu Aegis-owned Out of Home agency Posterscope. She is to be replaced by UK CEO Stephen Whyte, who began his career at BBH and later became CEO of Leo Burnett and McCann in London.
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MARCH 15, 2018
There’s nothing unusual about a company firing its agency following the appointment of a new marketing boss and the posting of a thumping great loss. Especially when the client in question canned its traditional Christmas campaign. But upscale store group Harvey Nichols’ decision to dump adam&eveDDB, its agency of 17 years and one which has.
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MARCH 15, 2018
Dos Equis has sidelined its ‘most interesting man in the world’ character as it moves from long time agency Havas to Droga5, although he’ll likely be back. Instead D5 has tried development of the original with ‘keep it interesante,’ also an echo of Bud Light’s ‘dilly dilly’ school of promotion, hoping a catch phrase will.
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MARCH 15, 2018
New Harvey Nichols marketing boss Deborah Bee (below) is, indeed, a busy one. Hours after dumping multi-award winning creative agency adam&eveDDB she’s moved the high profile account to Omnicom stablemate TBWA, with whom she’d worked at Harrods. Bee says: “Adam&eveDDB have created amazing, award-winning campaigns, but it’s time for a change.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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MARCH 14, 2018
The UK government’s Think! campaign aimed at combating drink driving has had many successes from good agencies, most notably AMV BBDO. So the bar’s set pretty high for new agency Y&R which, instead of showing us damaged bodies and cars, features a friend preventing his drunken pal from going out and killing himself/others. Based on.
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MARCH 14, 2018
Surprising that it’s taken YSL (Yves St Laurent) this long to launch a fragrance called Mon Paris but what better time to launch it than Paris in the spring? Hope the weather’s better there as the “beast from the East,” with snow etc, is supposed to be making a (brief we hope) return to the.
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MARCH 14, 2018
Google has published its 2017 annual report detailing the type and number of ‘bad ads’ it has removed from its from platform – the fifth year it has done so. In 2017 Google took down more than 3.2 billion ads, removed 320,000 supposedly bad publishers from its ad network and blocked nearly 90,000 websites and.
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MARCH 14, 2018
Arthur Sadoun has landed another big one. Publicis Groupe has won Campbell Soup’s global full service account in a pitch spearheaded by group agency Leo Burnett. Creative moves from Omnicom’s BBDO and media from WPP’s Wavemaker. Campbell chief consumer experience officer (there’s a new one) Yin Rani says: “Publicis will expand our marketing capabilities with.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MARCH 13, 2018
Yesterday we had timeTo, a somewhat belated effort to tackle sexism and its consequences in UK agencies from, among others, The Advertising Association and women’s ad group Wacl.
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MARCH 13, 2018
McVitie’s is telling us that life is ‘sweeter together’ with this tale of Rod the somewhat isolated crane driver from Grey London. There’ve been times recently when the new regime at Grey appears to have been trying too hard to match the departed Nils Leonard and co., but this is a neat number. MAA creative.
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MARCH 13, 2018
We can all relate to annoying pop-ups or autoplay video ads that block the page when you scroll, so the rise of ad blockers is no surprise. Despite yearly reports on brands increasing their ad spend, 22 per cent of people installed a blocker globally in 2016. The gradual erosion of online ad effectiveness over.
Advertising to Baby Boomers
MARCH 12, 2018
I keep getting them. Hundreds a week. Here’s one from a few months ago: 12 December 2017 Another Pointless Press Release … What’s not mentioned, not even considered, is that 95% of advertising is targeted to Millennials. Of course they would be influenced. Today’s pointless press release (no linking to silliness) has something to do with a book about aging in place and technology.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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MARCH 12, 2018
BBC 3, like BBC 4 and Radio 6, is one of the BBC’s better ideas although it’s now consigned to online only after it, and its fellow good ideas, narrowly escaped extinction in a particularly bone-headed review a few years ago. BBC Creative is also a fairly new entity, presumably intended to rival Channel 4’s.
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MARCH 12, 2018
Did you know there was a “tradition” among London agencies of sending out ‘Top Five” and “Bottom Five” rankings of female employees by their looks when someone leaves? Me neither but planner Paul Martin at The&Partnership, currently claiming it’s “big, bold and bionic” and the agency of the future, followed it – which would probably.
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MARCH 12, 2018
We can all breathe a bit more easily. Uncommon, which describes itself mow as an “agency collective,” is up and running with another good cause account shortly after making a lively debut for greener-than-most OVO Energy. It’s now been appointed by WWF UK (World Wide Fund for Nature these days) ahead of Creature and Joint.
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MARCH 12, 2018
There seems to be another affaire Martinez brewing at Innocean Worldwide in California with former director of content Victoria Guenier filing a suit against the agency – which handles Hyundai worldwide – and CCO Eric Springer (below). There are even reports that a number of agency employees plan to walk out today (Monday) following the.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
All About Advertising Law
MARCH 12, 2018
Businesses often have a need to make use of photographs as decorative art, for illustration, in connection with programs, events, or seminars, or for other purposes. For photographs not created by the respective business, the question arises whether photos from other sources can be used without first obtaining a license. The general answer is no. United States copyright law provides certain rights to the owner of the work of authorship that include the exclusive rights to reproduce, publicly dis
More About Advertising
MARCH 15, 2018
Unilever is the UK’s third biggest company with a market value of £105bn but the Anglo-Dutch CPG giant has chosen Rotterdam over London as its new single legal base, leading to much fretting over the implications of Brexit for other large UK companies. Will it make any substantial difference to the way Unilever operates? It’s.
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